BigPanda
Senior Manager, Growth Marketing
BigPanda, New York, New York, us, 10261
Location requirements:
Remote based role. Open to candidates in the United States. East Coast - New York or New Jersey preferred.
About the Role:
The Senior Manager of Growth Marketing will be responsible to strategically plan and execute integrated marketing campaigns to drive awareness, engagement, and pipeline generation through a multi-channel marketing mix.
Candidates should possess a keen understanding of B2B marketing, with a strong background in customer acquisition strategies, pipeline growth, and analytics and reporting. S/he will know how to develop, execute, and optimize creative marketing programs to achieve results. Ideal candidates will possess the ability to drive meaningful action based on learning from program testing, feedback from stakeholders, and analysis from large data sets. This role requires strong people and collaboration skills to build relationships with internal and external business stakeholders.
This position works closely with individuals across corporate marketing (PR/AR, web, brand, etc.), product marketing, marketing operations, content, SDRs, and sales.
What you will do:Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies and deliverables that create demand and pipelineDrive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cyclePlan, promote, and execute field marketing programs to include virtual (Happy Hour and Premier events) and live in-person (Lunch and Learn, Workshops), partner/customer marketing events, creative gifting, emails, that align to campaign and regional initiativesDrive personalized experiences aligned to sales goals, and in support of lead generationDevelop regional ABX strategy, playbooks, and programs utilizing a multi-channel marketing mix (events, social media, paid ads, partner/sales enablement, email, direct mail, etc) and targeting different account tiers and buyer personasThorough understanding of the demand funnel, and how to set and measure progress against goal attainment at each stage of the funnel. Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes and successDeliver reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunitiesManage the interface with external agencies including paid media and demand gen vendors/partnersManage campaign budgets, timelines, resources, processes and technologiesWhat skills and experience you'll bring to BigPanda:
Experience managing demand generation, customer acquisition, and content syndication strategies for technology companies. Ability to think out of the box and test new, creative approaches and strategiesHands-on knowledge of best practices in B2B marketing and a proven track-record of delivering qualified leads and successful resultsSkilled in developing and implementing integrated marketing campaigns, including live and virtual events, paid media, and various demand gen campaignsEnergy and enthusiasm with experience supporting and engaging with SDRs and sales organizationsPassion for results, measurement and optimization to continuously drive ROI. Strong analytical skills with ability to drive meaningful actions from dataAbility to multi-task and prioritize in a fast-paced and dynamic work environmentA self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own workFamiliarity with Salesforce, Marketo, 6sense, Mutiny, Outreach, Splash, Reachdesk, and Google tools preferredKnowledge of AIOps is a plusAbout Us:
BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda's AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. By eliminating IT noise, automating incident management, and keeping our customers' digital services up and running around the clock, we become a mission-critical part of our customers' IT operations.
With BigPanda, some of the world's largest enterprises including Hulu, Cisco, United, and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences.
BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners.
We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.
Our Benefits:
Competitive equityRemote-first environmentUnlimited PTOTwelve (12) paid holidays throughout the yearComprehensive health benefits#PandaParent support. Financial assistance for fertility, adoption, and surrogacy expenses as well as a combined total of eighteen (18) weeks fully paid leave for all new parentsFinancial planning servicesEmployee learning & development budgetValues-based recognition (quarterly and annually)Social community & ERG programsDog friendly officeLunches provided in officeFlexible work environment along with a work-from-home stipend to support remote work arrangementsValues-based culture
Please note that visa sponsorship is not available for this position.
Market competitive salary with an anticipated base compensation range of
$133,500
-
$190,000
annually. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.
BigPanda offers a generous total rewards package that includes base pay, bonus, equity, and a world-class benefits program. We run two (2) compensation review cycles per year to ensure that managers can recognize employees without much lag between achievement and reward. All of this builds toward the best compensation we can give to anyone: the ability to develop your skills each and every day. BigPanda has a significant focus on career development that is at the core of our employee experience.
BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Note: BigPanda is an E-Verify Employer
If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.
Remote based role. Open to candidates in the United States. East Coast - New York or New Jersey preferred.
About the Role:
The Senior Manager of Growth Marketing will be responsible to strategically plan and execute integrated marketing campaigns to drive awareness, engagement, and pipeline generation through a multi-channel marketing mix.
Candidates should possess a keen understanding of B2B marketing, with a strong background in customer acquisition strategies, pipeline growth, and analytics and reporting. S/he will know how to develop, execute, and optimize creative marketing programs to achieve results. Ideal candidates will possess the ability to drive meaningful action based on learning from program testing, feedback from stakeholders, and analysis from large data sets. This role requires strong people and collaboration skills to build relationships with internal and external business stakeholders.
This position works closely with individuals across corporate marketing (PR/AR, web, brand, etc.), product marketing, marketing operations, content, SDRs, and sales.
What you will do:Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies and deliverables that create demand and pipelineDrive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cyclePlan, promote, and execute field marketing programs to include virtual (Happy Hour and Premier events) and live in-person (Lunch and Learn, Workshops), partner/customer marketing events, creative gifting, emails, that align to campaign and regional initiativesDrive personalized experiences aligned to sales goals, and in support of lead generationDevelop regional ABX strategy, playbooks, and programs utilizing a multi-channel marketing mix (events, social media, paid ads, partner/sales enablement, email, direct mail, etc) and targeting different account tiers and buyer personasThorough understanding of the demand funnel, and how to set and measure progress against goal attainment at each stage of the funnel. Track and report on strategic, operational and tactical metrics using data to manage resource allocation, outcomes and successDeliver reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunitiesManage the interface with external agencies including paid media and demand gen vendors/partnersManage campaign budgets, timelines, resources, processes and technologiesWhat skills and experience you'll bring to BigPanda:
Experience managing demand generation, customer acquisition, and content syndication strategies for technology companies. Ability to think out of the box and test new, creative approaches and strategiesHands-on knowledge of best practices in B2B marketing and a proven track-record of delivering qualified leads and successful resultsSkilled in developing and implementing integrated marketing campaigns, including live and virtual events, paid media, and various demand gen campaignsEnergy and enthusiasm with experience supporting and engaging with SDRs and sales organizationsPassion for results, measurement and optimization to continuously drive ROI. Strong analytical skills with ability to drive meaningful actions from dataAbility to multi-task and prioritize in a fast-paced and dynamic work environmentA self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own workFamiliarity with Salesforce, Marketo, 6sense, Mutiny, Outreach, Splash, Reachdesk, and Google tools preferredKnowledge of AIOps is a plusAbout Us:
BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda's AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. By eliminating IT noise, automating incident management, and keeping our customers' digital services up and running around the clock, we become a mission-critical part of our customers' IT operations.
With BigPanda, some of the world's largest enterprises including Hulu, Cisco, United, and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences.
BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners.
We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.
Our Benefits:
Competitive equityRemote-first environmentUnlimited PTOTwelve (12) paid holidays throughout the yearComprehensive health benefits#PandaParent support. Financial assistance for fertility, adoption, and surrogacy expenses as well as a combined total of eighteen (18) weeks fully paid leave for all new parentsFinancial planning servicesEmployee learning & development budgetValues-based recognition (quarterly and annually)Social community & ERG programsDog friendly officeLunches provided in officeFlexible work environment along with a work-from-home stipend to support remote work arrangementsValues-based culture
Please note that visa sponsorship is not available for this position.
Market competitive salary with an anticipated base compensation range of
$133,500
-
$190,000
annually. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.
BigPanda offers a generous total rewards package that includes base pay, bonus, equity, and a world-class benefits program. We run two (2) compensation review cycles per year to ensure that managers can recognize employees without much lag between achievement and reward. All of this builds toward the best compensation we can give to anyone: the ability to develop your skills each and every day. BigPanda has a significant focus on career development that is at the core of our employee experience.
BigPanda is proud to be an Equal Employment Opportunity workplace employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Note: BigPanda is an E-Verify Employer
If you need assistance or an accommodation due to a disability, you may contact us at peoplequestions@bigpanda.io.