Genesys Cloud Services, Inc.
Content Marketing Manager
Genesys Cloud Services, Inc., Chicago, Illinois, United States, 60290
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Summary:You will be the advocate for our prospects and customers by creating compelling, contextual journeys. Anticipate buyers' needs, meet them on their journey, educate with thought leadership and guide them throughout their customer lifecycle in a way that is generous, useful, trustworthy and noteworthy. You will enable Genesys cross-functional teams to achieve this mission efficiently and effectively across earned, paid and owned media.
Key Responsibilities:The primary responsibilities for this role include (but are not limited to):Build buying journeysBuild and maintain content buying journey maps across key initiatives, ensuring each journey is complete and includes content across each stage of the buying funnel
Identify buying journey content gaps and recommend solutions to those gaps, including asset refreshes, net new assets, etc., that serve cross-functional teams
Advise on the best placement and promotion of assets through marketing channels, such as Genesys.com, social media, email and more
Work with subject-matter experts to create "narratives" for marketing campaigns and priorities that begin with contextual problems and drives to specific outcomes and solutions
Enable cross-functional teams to activate defined narratives and buying journeys
Create compelling content that fills a gap in one or more buying journeysShort-form content - emails, landing pages, checklists, web pages
Longer-form content - ebooks and blogs
Video scripts - Sizzle and explainer videos, and on-demand webinars
Liaise with demand generation teamsCreate new and optimize existing individual emails and email cadences to deliver compelling buying journeysthat convert
Make the campaigns teams aware of and get input on new content requests in relation to their marketing goals
Analyze performance of content and campaigns. Bring back actionable insights to content team and cross-functional teams.
Minimum Requirements:7+ years of relevant professional experience in content production, strategy and management
Experienced storyteller with excellent written, verbal and interpersonal skills
Creative thinker and problem-solver, with a passion for innovation and staying ahead of industry trends
Proven ability to make informed decisions, knowing when to seek guidance and keep stakeholders informed
Demonstrated success in collaborating and influencing cross-functional teams
Able to access, analyze and interpret content performance data and deliver insights for continuous improvement
Well documented and ordered portfolio of work
Desirable Skills:Collaborative, team player with listening and communication skills
Great work ethic and moves with a sense of urgency
Ability to manage project and programs as needed with a strong attention to detail
Knowledge of cloud and AI technology
Deep understanding of B2B SaaS marketing
Familiar with Asana, Bynder, Tableau, Microsoft Office and Google Suite
#LI-DNI #LI-DNPCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$84,250.00 - $165,350.00
Benefits:Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
More details about our company benefits can be found at the following link:https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visitwww.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
Key Responsibilities:The primary responsibilities for this role include (but are not limited to):Build buying journeysBuild and maintain content buying journey maps across key initiatives, ensuring each journey is complete and includes content across each stage of the buying funnel
Identify buying journey content gaps and recommend solutions to those gaps, including asset refreshes, net new assets, etc., that serve cross-functional teams
Advise on the best placement and promotion of assets through marketing channels, such as Genesys.com, social media, email and more
Work with subject-matter experts to create "narratives" for marketing campaigns and priorities that begin with contextual problems and drives to specific outcomes and solutions
Enable cross-functional teams to activate defined narratives and buying journeys
Create compelling content that fills a gap in one or more buying journeysShort-form content - emails, landing pages, checklists, web pages
Longer-form content - ebooks and blogs
Video scripts - Sizzle and explainer videos, and on-demand webinars
Liaise with demand generation teamsCreate new and optimize existing individual emails and email cadences to deliver compelling buying journeysthat convert
Make the campaigns teams aware of and get input on new content requests in relation to their marketing goals
Analyze performance of content and campaigns. Bring back actionable insights to content team and cross-functional teams.
Minimum Requirements:7+ years of relevant professional experience in content production, strategy and management
Experienced storyteller with excellent written, verbal and interpersonal skills
Creative thinker and problem-solver, with a passion for innovation and staying ahead of industry trends
Proven ability to make informed decisions, knowing when to seek guidance and keep stakeholders informed
Demonstrated success in collaborating and influencing cross-functional teams
Able to access, analyze and interpret content performance data and deliver insights for continuous improvement
Well documented and ordered portfolio of work
Desirable Skills:Collaborative, team player with listening and communication skills
Great work ethic and moves with a sense of urgency
Ability to manage project and programs as needed with a strong attention to detail
Knowledge of cloud and AI technology
Deep understanding of B2B SaaS marketing
Familiar with Asana, Bynder, Tableau, Microsoft Office and Google Suite
#LI-DNI #LI-DNPCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.$84,250.00 - $165,350.00
Benefits:Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
More details about our company benefits can be found at the following link:https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visitwww.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.