Smile Island Pediatric and Adult Dental Group
Dental Marketing Director
Smile Island Pediatric and Adult Dental Group, Rocklin, California, United States, 95765
Smile Island Pediatric & Adult Dental Group/ Weideman Professional Dental CorporationPosition: Marketing DirectorSchedule: Full-Time (4-5 days per week)Office Hours: Monday- Thursday 8a - 5p and Friday 7a- 3:30pLocation: On-Site (Offices in Rocklin and Citrus Heights, CA)
Our fun and friendly dental offices are seeking a strategic, motivated, and outgoing Marketing Director to enhance our growth strategy and marketing goals/initiatives. The Marketing Director's responsibilities will include producing promotional events and materials, creating content for social media, brainstorming ways to attract patient involvement in various company offerings, and ensuring rewarding experiences for patients and staff alike. Our ideal candidate can interpret patient behavior and suggest creative ways to increase brand awareness and engagement. If you have a passion for people, creating fun experiences, content creation, and marketing, we want to meet you!Qualifications:
Strong written and verbal communication skillsKnack for creating aesthetically pleasing and engaging contentExcellent interpersonal skills for representing company on-site, in public, and onlineProject management experience and time-management skills for juggling numerous time-sensitive projects simultaneouslyExperience designing and implementing successful marketing campaignsAble to identify and analyze market trends and adapt marketing strategy accordinglyInsights into Google's role in acquiring new patientsAdept in SEO strategiesExtensive knowledge of traditional and digital marketing tools including social media platforms and task management systems"Go getter" mentality/takes initiativeOutgoing and communicative2+ years of marketing experienceHigher education in marketing, communications, social sciences, or related field preferredResponsibilities Include:
Conceive and implement ideas on how to recognize and engage with our staff and patients. Enhance the FUN in our practices!Produce, edit, and proof digital content, including for social media, according to a content scheduleCollaborate routinely with internal leadership and staff to ensure projects are fully planned and executedPrepare reports by collecting and analyzing KPIs and present to managementCoordinate internal and external outreach for company services, philanthropy, events, reward systems, and referralsOrganize photo and video shoots highlighting the company's efforts in employee engagement and community outreachContribute to a welcoming environment for staff and patients through positive interactionsEnsure office presentation is clean, engaging, and welcoming (utilizing seasonal décor, prizes, marketing materials, whiteboards, flyers, etc.)Identify areas of opportunity considering patient trends and industry landscape and adapt marketing strategy accordinglyAssess the effectiveness of marketing strategies based on new patient acquisition and adjust strategies as neededOptimize website functionality and track visitor engagement through click monitoring and site traffic analysisDrive to various locations within the Greater Sacramento Area to disperse marketing materialsMonitor and engage in all established online platforms (review forums, social media, etc.). Respond to/engage with patients and bring to management's attention as needed.Directs small team of in-office staff membersMaintain and promote calendar of events and celebrations to boost employee and patient engagement in collaboration with HR and designated staff (birthdays, anniversaries, special events, tours, etc.)Physical Requirements:
Prolonged periods of standing, leaning, bending, and reachingMust be able to lift up to 15 pounds at timesDexterity of arms, hands, and fingersExcellent visual and hearing acuityOur office provides the following:
Paid Sick LeavePaid vacationMedical, vision, and life insuranceDental benefits401(k)Exciting team and community events*Starting pay $25-$32/hr depending on qualifications
Our fun and friendly dental offices are seeking a strategic, motivated, and outgoing Marketing Director to enhance our growth strategy and marketing goals/initiatives. The Marketing Director's responsibilities will include producing promotional events and materials, creating content for social media, brainstorming ways to attract patient involvement in various company offerings, and ensuring rewarding experiences for patients and staff alike. Our ideal candidate can interpret patient behavior and suggest creative ways to increase brand awareness and engagement. If you have a passion for people, creating fun experiences, content creation, and marketing, we want to meet you!Qualifications:
Strong written and verbal communication skillsKnack for creating aesthetically pleasing and engaging contentExcellent interpersonal skills for representing company on-site, in public, and onlineProject management experience and time-management skills for juggling numerous time-sensitive projects simultaneouslyExperience designing and implementing successful marketing campaignsAble to identify and analyze market trends and adapt marketing strategy accordinglyInsights into Google's role in acquiring new patientsAdept in SEO strategiesExtensive knowledge of traditional and digital marketing tools including social media platforms and task management systems"Go getter" mentality/takes initiativeOutgoing and communicative2+ years of marketing experienceHigher education in marketing, communications, social sciences, or related field preferredResponsibilities Include:
Conceive and implement ideas on how to recognize and engage with our staff and patients. Enhance the FUN in our practices!Produce, edit, and proof digital content, including for social media, according to a content scheduleCollaborate routinely with internal leadership and staff to ensure projects are fully planned and executedPrepare reports by collecting and analyzing KPIs and present to managementCoordinate internal and external outreach for company services, philanthropy, events, reward systems, and referralsOrganize photo and video shoots highlighting the company's efforts in employee engagement and community outreachContribute to a welcoming environment for staff and patients through positive interactionsEnsure office presentation is clean, engaging, and welcoming (utilizing seasonal décor, prizes, marketing materials, whiteboards, flyers, etc.)Identify areas of opportunity considering patient trends and industry landscape and adapt marketing strategy accordinglyAssess the effectiveness of marketing strategies based on new patient acquisition and adjust strategies as neededOptimize website functionality and track visitor engagement through click monitoring and site traffic analysisDrive to various locations within the Greater Sacramento Area to disperse marketing materialsMonitor and engage in all established online platforms (review forums, social media, etc.). Respond to/engage with patients and bring to management's attention as needed.Directs small team of in-office staff membersMaintain and promote calendar of events and celebrations to boost employee and patient engagement in collaboration with HR and designated staff (birthdays, anniversaries, special events, tours, etc.)Physical Requirements:
Prolonged periods of standing, leaning, bending, and reachingMust be able to lift up to 15 pounds at timesDexterity of arms, hands, and fingersExcellent visual and hearing acuityOur office provides the following:
Paid Sick LeavePaid vacationMedical, vision, and life insuranceDental benefits401(k)Exciting team and community events*Starting pay $25-$32/hr depending on qualifications