BeiGene
Senior Manager/Associate Director, Brukinsa Marketing
BeiGene, San Mateo, California, United States, 94409
General Description:
The Customer Enterprise Team Marketing Senior Manager / Associate Director will be responsible for coordinating various cross-functional marketing projects, primarily those involving our Regional Marketing (RM) team. This role is intended to think strategically about how we interact and execute tactics that involve our key opinion leaders, including conferences and congresses, speaker bureaus, advisory boards, and other ad hoc projects. This role will collaborate closely with Marketing, Sales, Access, Analytics, Legal/Compliance, partner agencies, and external customers in pulling through these tactics. Although primarily operational to start, this role will evolve over time to include the development and execution of marketing tactics to support the launch of BeiGene’s oncology products.
Essential Functions of the job:
National Congress/Conference support:
Partner with congress planning team to execute large hematology specific congresses and major conferences such as ASCO, EHA, ICML, iwCLL and ASH
Developing pre-brief materials and presentation to senior leadership and marketing as needed
Scheduling, calendaring, and coordinating KOL Touchpoints for Regional Marketing team
Coordinating and planning of congress receptions – including collaborating with marketing and congress hosts, identifying location, partnering with vendors, overseeing PRC approval of reception materials, and handling all logistics
Developing relationships with society coordinators / vendors to identify sponsorship opportunities including product theaters, receptions, and local summits
Regional Congress Management:
Partnering with marketing to understand brand priorities and strategic objectives to be able to make approval decisions on new opportunities
Partner with sales leadership to determine appropriate distribution of program budget
Work with promo team and local sales team to determine on-site logistics – e.g. booth set-up, attendance, coverage, and PRC materials
Submit and manage all marketing sponsorship applications and coordinate submissions with supporting organization
Identify, evaluate and support virtual exhibit development based on strategic criteria
Work with agencies and PRC to approve congress materials and ensure all materials are updated and available on-site
Manage additional benefits/promotional opportunities with organization in collaboration with marketing – e.g. ads, door drops, etc.
Speaker Bureau Coordination:
Work with Regional Marketing, agency, and sales leadership to identify opportunities for efficiency and effectiveness with speaker bureau operations
Partnering with Legal to monitor speaker-related compliance issues and develop plan to ensure all goals and milestones are met
Advisory Board Planning:
Support the development and submission of Annual Advisory Board Plan and Individual Advisory Board Plans
Assist Customer Enterprise Team to implement logistics and disseminate follow-up deliverables
Content Management:
Own master documents including: KOL Playbook, Conference Tracker, Advisory Board Calendar, etc.
Additional Responsibilities:
Manage Customer Enterprise Team Budget
Execute and manage contract/SOWs and MSAs through partnership with Legal & Procurement
Serve as team “super user” of Compliance data base (Engage)
Coordinate brand and functional partner requests for projects involving RMs or KOLs
Assist marketing teams with various projects involving RMs as needed
Qualifications:
Prefer minimum of 5 years of pharmaceutical industry marketing or related experience (e.g. consulting, agency account services, etc.)
Experience managing marketing budgets with inputs from numerous vendors / agencies
Project management skills with superior time management abilities with a focus on meeting deadlines
Expert computer skills - spreadsheet and presentation development required
Highly skilled in collaboration and influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
Excellent interpersonal, oral and written communication skills, including ability to communicate effectively across a wide range of audiences
Takes initiative and able to successfully work in a fast-paced environment with multiple demands
Strong organization, strategic agility and ability to move quickly between tasks while ensuring quality
Solid understanding of legal and regulatory environment related to promotional and non-promotional activities
Orientation to teamwork and customer service: enjoys supporting internal and external partners/stakeholders and is regarded as a "team player"
Familiarity of marketing and sales organization and structure, prior sales experience or working with sales teams preferred
Proven track record of meeting or exceeding objectives & goals
Complies with all laws, regulations and policies that govern the conduct of BeiGene activities
Business travel, by air or car, is required for regular internal and external business meetings
Supervisory Responsibilities:
No
Competencies:
Ethics - Treats people with respect; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Completes administrative tasks correctly and on time. Follows instructions and responds to management direction.
Communication - Listens and gets clarification; Responds well to questions; Speaks clearly and persuasively in positive or negative situations. Writes clearly and informatively. Able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed. Contributes to building a positive team spirit; Shares expertise with others.
Adaptability – Able to adapt to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation. Able to deal with frequent change, delays, or unexpected events.
Technical Skills - Assesses own strengths and development areas; Pursues training and opportunities for growth; Strives to continuously build knowledge and skills; Shares expertise with others.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.
Project Management - Communicates changes and progress; Completes projects on time and budget.
Computer Skills: Expert level PC, including MS Office Suite
Other Qualifications:
Travel: At least 25%
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
The Customer Enterprise Team Marketing Senior Manager / Associate Director will be responsible for coordinating various cross-functional marketing projects, primarily those involving our Regional Marketing (RM) team. This role is intended to think strategically about how we interact and execute tactics that involve our key opinion leaders, including conferences and congresses, speaker bureaus, advisory boards, and other ad hoc projects. This role will collaborate closely with Marketing, Sales, Access, Analytics, Legal/Compliance, partner agencies, and external customers in pulling through these tactics. Although primarily operational to start, this role will evolve over time to include the development and execution of marketing tactics to support the launch of BeiGene’s oncology products.
Essential Functions of the job:
National Congress/Conference support:
Partner with congress planning team to execute large hematology specific congresses and major conferences such as ASCO, EHA, ICML, iwCLL and ASH
Developing pre-brief materials and presentation to senior leadership and marketing as needed
Scheduling, calendaring, and coordinating KOL Touchpoints for Regional Marketing team
Coordinating and planning of congress receptions – including collaborating with marketing and congress hosts, identifying location, partnering with vendors, overseeing PRC approval of reception materials, and handling all logistics
Developing relationships with society coordinators / vendors to identify sponsorship opportunities including product theaters, receptions, and local summits
Regional Congress Management:
Partnering with marketing to understand brand priorities and strategic objectives to be able to make approval decisions on new opportunities
Partner with sales leadership to determine appropriate distribution of program budget
Work with promo team and local sales team to determine on-site logistics – e.g. booth set-up, attendance, coverage, and PRC materials
Submit and manage all marketing sponsorship applications and coordinate submissions with supporting organization
Identify, evaluate and support virtual exhibit development based on strategic criteria
Work with agencies and PRC to approve congress materials and ensure all materials are updated and available on-site
Manage additional benefits/promotional opportunities with organization in collaboration with marketing – e.g. ads, door drops, etc.
Speaker Bureau Coordination:
Work with Regional Marketing, agency, and sales leadership to identify opportunities for efficiency and effectiveness with speaker bureau operations
Partnering with Legal to monitor speaker-related compliance issues and develop plan to ensure all goals and milestones are met
Advisory Board Planning:
Support the development and submission of Annual Advisory Board Plan and Individual Advisory Board Plans
Assist Customer Enterprise Team to implement logistics and disseminate follow-up deliverables
Content Management:
Own master documents including: KOL Playbook, Conference Tracker, Advisory Board Calendar, etc.
Additional Responsibilities:
Manage Customer Enterprise Team Budget
Execute and manage contract/SOWs and MSAs through partnership with Legal & Procurement
Serve as team “super user” of Compliance data base (Engage)
Coordinate brand and functional partner requests for projects involving RMs or KOLs
Assist marketing teams with various projects involving RMs as needed
Qualifications:
Prefer minimum of 5 years of pharmaceutical industry marketing or related experience (e.g. consulting, agency account services, etc.)
Experience managing marketing budgets with inputs from numerous vendors / agencies
Project management skills with superior time management abilities with a focus on meeting deadlines
Expert computer skills - spreadsheet and presentation development required
Highly skilled in collaboration and influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
Excellent interpersonal, oral and written communication skills, including ability to communicate effectively across a wide range of audiences
Takes initiative and able to successfully work in a fast-paced environment with multiple demands
Strong organization, strategic agility and ability to move quickly between tasks while ensuring quality
Solid understanding of legal and regulatory environment related to promotional and non-promotional activities
Orientation to teamwork and customer service: enjoys supporting internal and external partners/stakeholders and is regarded as a "team player"
Familiarity of marketing and sales organization and structure, prior sales experience or working with sales teams preferred
Proven track record of meeting or exceeding objectives & goals
Complies with all laws, regulations and policies that govern the conduct of BeiGene activities
Business travel, by air or car, is required for regular internal and external business meetings
Supervisory Responsibilities:
No
Competencies:
Ethics - Treats people with respect; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Completes administrative tasks correctly and on time. Follows instructions and responds to management direction.
Communication - Listens and gets clarification; Responds well to questions; Speaks clearly and persuasively in positive or negative situations. Writes clearly and informatively. Able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed. Contributes to building a positive team spirit; Shares expertise with others.
Adaptability – Able to adapt to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation. Able to deal with frequent change, delays, or unexpected events.
Technical Skills - Assesses own strengths and development areas; Pursues training and opportunities for growth; Strives to continuously build knowledge and skills; Shares expertise with others.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.
Project Management - Communicates changes and progress; Completes projects on time and budget.
Computer Skills: Expert level PC, including MS Office Suite
Other Qualifications:
Travel: At least 25%
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.