Tik Tok
Creator Marketing Manager, TikTok LIVE
Tik Tok, Los Angeles, California, United States, 90079
Responsibilities
About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
AboutThe TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/Latam Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities• Lead content program go-to-market strategy and execution including B2B and B2C event activations, in-app amplification, and influencer promotions based on business goals and objectives for paid and owned media efforts.• Responsible for all marketing campaigns' key messaging, campaign management, budget management and collaboration agreements.• Leverage analytics and data to measure the effectiveness of creator marketing campaigns and initiatives, informing business decisions.• Drive XFN integration with regional creator management, creator network management, enablement, and campaign teams alongside central product and governance teams to build mutual goals and reduce execution friction.
Qualifications
Minimum Qualifications• 3+ years of experience in digital marketing at a tech, media, entertainment company, or social/media agency; influencer marketing background is highly preferred.• Deep understanding of media and entertainment, cultural movements, and market trends.• Integrated marketing campaign experience including creative, social media, influencer marketing, events, and paid media.• Familiarity with TikTok and other content platforms; experience in content marketing is highly preferred.• A good team player, fast learner, and open to changes.• Strong passion for marketing, creators, technology, and culture.• A strong start-up mindset
Preferred Qualifications• Experience with partnerships and social media management a plus.• Strong knowledge and experience of Live Streaming , social media or digital content platforms is preferred.---TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.---TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
AboutThe TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/Latam Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities• Lead content program go-to-market strategy and execution including B2B and B2C event activations, in-app amplification, and influencer promotions based on business goals and objectives for paid and owned media efforts.• Responsible for all marketing campaigns' key messaging, campaign management, budget management and collaboration agreements.• Leverage analytics and data to measure the effectiveness of creator marketing campaigns and initiatives, informing business decisions.• Drive XFN integration with regional creator management, creator network management, enablement, and campaign teams alongside central product and governance teams to build mutual goals and reduce execution friction.
Qualifications
Minimum Qualifications• 3+ years of experience in digital marketing at a tech, media, entertainment company, or social/media agency; influencer marketing background is highly preferred.• Deep understanding of media and entertainment, cultural movements, and market trends.• Integrated marketing campaign experience including creative, social media, influencer marketing, events, and paid media.• Familiarity with TikTok and other content platforms; experience in content marketing is highly preferred.• A good team player, fast learner, and open to changes.• Strong passion for marketing, creators, technology, and culture.• A strong start-up mindset
Preferred Qualifications• Experience with partnerships and social media management a plus.• Strong knowledge and experience of Live Streaming , social media or digital content platforms is preferred.---TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.---TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2