TrueNorth Steel
Director of Marketing
TrueNorth Steel, Fargo, North Dakota, us, 58126
POSITION:
Director of Marketing
SHIFT:
Monday - Friday, 8:00 am - 5:00 pm
PAY RATE:
CompetitiveSalary (Depending on Experience) + Full Benefits Package
LOCATION:
Fargo, ND
SUMMARY OF RESPONSIBILITIES:
The Director of Marketing will plan, develop, and implement comprehensive marketing strategies to drive brand awareness and sales growth. This role requires a strategic thinker with a proven track record in developing strategic content and executing successful B2B marketing campaigns. A successful candidate will demonstrate the leadership skills necessary to work cross-functionally and oversee and prioritize the department’s workload.
ESSENTIAL POSITION RESPONSIBILITIES:
Develop and execute the company's marketing strategy in alignment with overarching business goals and objectivesLead and manage small marketing team to deliver high-quality work within deadlines, prioritize projects and workloadsOversee the creation and implementation of all marketing campaigns, both digital and traditional, including SEO/SEM, email, social media, and display advertising for brand and four divisions of productsConduct market research and analysis to identify trends, customer needs, and competitive insightsIn collaboration with the in-house team and agency partners, monitor and analyze the performance of marketing campaigns and strategies to evaluate their effectiveness and optimize accordinglySupport internal and external communications initiativesManage the marketing budget and allocate resources effectivelyStay up to date with digital marketing trends and potential new channels and strategies to keep the company ahead in the competitive landscapeOversee company website maintenance and development across in-house team and agency partnersDevelop and support PR and trade media opportunitiesWork in partnership with key stakeholders to advance the revenue goals of the companyKNOWLEDGE, TECHNICAL SKILLS AND QUALITIES:
Excellent oral and written communication skillsComprehensive knowledge of products and customer profilesWork within complex situations by coordinating activities of internal and external personnel and groupsAbility to multitask, balance priorities and meet deadlinesCommits to ongoing professional development through monitoring of marketing trends and participating in educational opportunitiesGoal-oriented; must be able to prioritize tasks and projectsStrong organization skills with attention to detailWork within complex situations by coordinating activities of internal and external personnel and groupsMust be service-oriented and responsiveCreative and innovativeMaintain confidential informationSelf-motivator with leadership skillsPositive attitudeInterest in, or understanding of construction or manufacturing industries is a plusAbility to accept responsibility and account for his/her actionsAbility to make decisions or take actions to solve a problem or reach a goalAbility to perform work accurately and thoroughlyAbility to think in such a way as to produce a new concept or idea
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Director of Marketing
SHIFT:
Monday - Friday, 8:00 am - 5:00 pm
PAY RATE:
CompetitiveSalary (Depending on Experience) + Full Benefits Package
LOCATION:
Fargo, ND
SUMMARY OF RESPONSIBILITIES:
The Director of Marketing will plan, develop, and implement comprehensive marketing strategies to drive brand awareness and sales growth. This role requires a strategic thinker with a proven track record in developing strategic content and executing successful B2B marketing campaigns. A successful candidate will demonstrate the leadership skills necessary to work cross-functionally and oversee and prioritize the department’s workload.
ESSENTIAL POSITION RESPONSIBILITIES:
Develop and execute the company's marketing strategy in alignment with overarching business goals and objectivesLead and manage small marketing team to deliver high-quality work within deadlines, prioritize projects and workloadsOversee the creation and implementation of all marketing campaigns, both digital and traditional, including SEO/SEM, email, social media, and display advertising for brand and four divisions of productsConduct market research and analysis to identify trends, customer needs, and competitive insightsIn collaboration with the in-house team and agency partners, monitor and analyze the performance of marketing campaigns and strategies to evaluate their effectiveness and optimize accordinglySupport internal and external communications initiativesManage the marketing budget and allocate resources effectivelyStay up to date with digital marketing trends and potential new channels and strategies to keep the company ahead in the competitive landscapeOversee company website maintenance and development across in-house team and agency partnersDevelop and support PR and trade media opportunitiesWork in partnership with key stakeholders to advance the revenue goals of the companyKNOWLEDGE, TECHNICAL SKILLS AND QUALITIES:
Excellent oral and written communication skillsComprehensive knowledge of products and customer profilesWork within complex situations by coordinating activities of internal and external personnel and groupsAbility to multitask, balance priorities and meet deadlinesCommits to ongoing professional development through monitoring of marketing trends and participating in educational opportunitiesGoal-oriented; must be able to prioritize tasks and projectsStrong organization skills with attention to detailWork within complex situations by coordinating activities of internal and external personnel and groupsMust be service-oriented and responsiveCreative and innovativeMaintain confidential informationSelf-motivator with leadership skillsPositive attitudeInterest in, or understanding of construction or manufacturing industries is a plusAbility to accept responsibility and account for his/her actionsAbility to make decisions or take actions to solve a problem or reach a goalAbility to perform work accurately and thoroughlyAbility to think in such a way as to produce a new concept or idea
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)