Century Communities
Marketing Manager
Century Communities, Pleasanton, California, United States, 94566
Description
Position at Century Communities
About Century Communities
As one of the nation's largest homebuilders and an industry leader in online home sales, we know what it takes to be a market gamechanger, and that includes providing you with all the resources, opportunities, and benefits to build a thriving and rewarding career.
Benefits We Offer
Team members enjoy an excellent benefits package that includes medical, dental, vision, 401(k) with employer match, paid time off, and sick leave, plus home and mortgage discounts. We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position).
We Hire The Best
Our mission of building, financing and insuring A Home For Every Dream™ is only possible with the best talent in the industry. If that's you-if you're a self-starter, changemaker and thoughtful collaborator ready to take their career to the next level-then apply today!
What You'll Do:Work with Sales Directors and the Division President to develop the annual multi-channel marketing plan, budget and the execution schedule for the planStrategize with corporate marketing team to create marketing deliverables in support of marketing plan and community sales needsWork closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning.Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are metOwn Century Communities Bay Area digital footprint on Google in partnership with Corporate Marketing's inhouse digital marketing teamPartner with Merchandising and Architecture teams on new sales offices and coordinate outside vendors' production and installation of graphics, furniture and IT servicesWork with Architecture teams on the creation of consumer-facing floorplans (static and interactive), renderings and plan brochures and the ongoing management of plan updatesManage marketing collateral requests from on-site sales teamProvide direction for permanent and temporary signage to vendors for both on-site community signage and off-site directionalsDrive strategy for division-specific social media account posts and manage public responsesSend targeted eblasts through CRM and oversee list managementCreate promotional landing pages and maintain Bay Area division's presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messagingReview data analysis and metrics to ensure media campaigns meet predetermined objectivesInitiate site visits weekly with the goal of reviewing existing campaigns and generating new ideas and messaging for every marketing window. Evaluate signage, flag and sales office conditionGenerate ideas to engage with Realtor contacts and establish relationships with new broker officesLead planning and execution of special events including, new community grand openings, re-launch events, Realtor eventsCoordinate photography, both interior and exterior of new communities, new product lines, etc., for use in company marketing materialConduct market analysis and monitor competitive activity for new and existing communitiesAttend industry specific events, expos, etc. Attend new community grand openings and eventYour Key Responsibilities Include:
Ability to operate in a high-energy, high intensity and rapidly evolving environmentPrevious residential homebuilding Marketing experience strongly preferredKnowledge of sales and marketing conceptsHas prior experience working with a corporate marketing team is a plusStrong verbal and written communication skillsData driven with strong analytical skillsUp-to-date with the latest trends and best practices in on-line marketing and measurementWhat You Have:
Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnelExcellent organizational skills and detail orientedYour Education and Experience:
Bachelor's degree required, preferably in Marketing, Communications or related field.Marketing Manager will need 5+ years of marketing experience.
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the amount of $80,000 -$90,000 with the potential for an Annual or Quarterly bonus Or Sales Commission. Actual offers will be based on a variety of factors including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance and the Company's 401k plan.
Position at Century Communities
About Century Communities
As one of the nation's largest homebuilders and an industry leader in online home sales, we know what it takes to be a market gamechanger, and that includes providing you with all the resources, opportunities, and benefits to build a thriving and rewarding career.
Benefits We Offer
Team members enjoy an excellent benefits package that includes medical, dental, vision, 401(k) with employer match, paid time off, and sick leave, plus home and mortgage discounts. We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position).
We Hire The Best
Our mission of building, financing and insuring A Home For Every Dream™ is only possible with the best talent in the industry. If that's you-if you're a self-starter, changemaker and thoughtful collaborator ready to take their career to the next level-then apply today!
What You'll Do:Work with Sales Directors and the Division President to develop the annual multi-channel marketing plan, budget and the execution schedule for the planStrategize with corporate marketing team to create marketing deliverables in support of marketing plan and community sales needsWork closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning.Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are metOwn Century Communities Bay Area digital footprint on Google in partnership with Corporate Marketing's inhouse digital marketing teamPartner with Merchandising and Architecture teams on new sales offices and coordinate outside vendors' production and installation of graphics, furniture and IT servicesWork with Architecture teams on the creation of consumer-facing floorplans (static and interactive), renderings and plan brochures and the ongoing management of plan updatesManage marketing collateral requests from on-site sales teamProvide direction for permanent and temporary signage to vendors for both on-site community signage and off-site directionalsDrive strategy for division-specific social media account posts and manage public responsesSend targeted eblasts through CRM and oversee list managementCreate promotional landing pages and maintain Bay Area division's presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messagingReview data analysis and metrics to ensure media campaigns meet predetermined objectivesInitiate site visits weekly with the goal of reviewing existing campaigns and generating new ideas and messaging for every marketing window. Evaluate signage, flag and sales office conditionGenerate ideas to engage with Realtor contacts and establish relationships with new broker officesLead planning and execution of special events including, new community grand openings, re-launch events, Realtor eventsCoordinate photography, both interior and exterior of new communities, new product lines, etc., for use in company marketing materialConduct market analysis and monitor competitive activity for new and existing communitiesAttend industry specific events, expos, etc. Attend new community grand openings and eventYour Key Responsibilities Include:
Ability to operate in a high-energy, high intensity and rapidly evolving environmentPrevious residential homebuilding Marketing experience strongly preferredKnowledge of sales and marketing conceptsHas prior experience working with a corporate marketing team is a plusStrong verbal and written communication skillsData driven with strong analytical skillsUp-to-date with the latest trends and best practices in on-line marketing and measurementWhat You Have:
Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnelExcellent organizational skills and detail orientedYour Education and Experience:
Bachelor's degree required, preferably in Marketing, Communications or related field.Marketing Manager will need 5+ years of marketing experience.
Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the amount of $80,000 -$90,000 with the potential for an Annual or Quarterly bonus Or Sales Commission. Actual offers will be based on a variety of factors including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance and the Company's 401k plan.