Model 1 Inc. - Indianapolis
Senior Sales and Marketing Analyst
Model 1 Inc. - Indianapolis, Indianapolis, Indiana, us, 46262
Location: Indianapolis, INPay Range:
$105,000 to $110,000OverviewCome grow with us by joining our team as a Senior Sales and Marketing Analyst!
The ideal candidate is self-driven and will leverage superb technical, communication, and problem-solving skills to drive analytically sound recommendations to efficiently increase our marketing investments and understand our customers. You will partner with leaders across the organization to dig into strategic questions and your insights will help drive the prioritization and outcomes of the team’s efforts. This role will challenge you to think strategically and contribute to high-level discussions across the organization.Who is Model 1, formerly known as Creative Bus Sales?Since we got our start in 1980, Model 1 Commercial Vehicles has grown to become the nation’s largest dealership, representing more than 20 top manufacturers across the U.S. And we did it all by listening to and investing in customers like you.
Customers who want more than a dealer. Customers who want a partner in creative solutions to the challenges you face today,
and
visionary thinking for what’s next.It’s the strength of our relationships – both with customers and manufacturers – that allows us to keep a finger on the pulse of what you need and what’s possible to not just source but create together. Whether it’s custom-built vehicles or alternative fuel and electric vehicle (EV) options, you’ll have a partner from challenge all the way through solution and beyond.Our Core Values:
At Model 1, we are committed to living our core values:Solving Problems:
Trust what you know.
Work together to find solutions.
See every angle and figure it out.Setting the Tone:
Establish the mood that puts others at ease.
Be the person that you’d want to interact with – approachable and transparent.Drive Forward:
Keep your eyes up to see what’s ahead.
Imagine better methods.
Seize opportunities.
Move the business and the market, meaningfully.Find Balance:
Match your energy at work to your energy with family, friends, and community.
Decide and align your priorities.
Pour into yourself and those around you.Own It:
Take the extra step.
Fix issues when they come up.
Care from start to finish.
Do the right thing, every time.ResponsibilitiesBelow is an overview of the duties and responsibilities you would take on in this role:Turning data into insights: Digging into strategic initiatives, developing insights through analysis, synthesizing and clearly communicating analysis both written and verbal.Evolving our data pipeline / reporting / monitoring: Understanding data available throughout the organization and leveraging it to build insightful dashboards to understand the prospect to customer journey and improve marketing ROI.Support the demand generation team by maintaining reports and dashboards that provide a clear understanding of customer acquisition costs and campaign effectiveness.Data Analysis and Insights: Collect, analyze, and interpret large sets of marketing data to identify trends, patterns, and opportunities for optimization. Generate actionable insights to inform marketing strategies and initiatives.Marketing Performance Evaluation: Develop and maintain key performance indicators (KPIs) to assess the effectiveness and efficiency of marketing campaigns. Track, measure, and report on marketing performance, providing recommendations for improvement.Market Research: Conduct comprehensive market research to identify market trends, competitive landscape, and consumer behaviors. Utilize market insights to guide strategic decision-making and stay ahead of industry developments.Forecasting and Budgeting: Collaborate with cross-functional teams to develop marketing budgets and forecasts based on historical data, market trends, and business objectives. Monitor budget allocations and provide recommendations for resource optimization.Campaign Optimization: Work closely with the marketing team to optimize campaigns across various channels, including digital, social media, email, and traditional media. Leverage A/B testing and experimentation to improve campaign performance and ROI.Customer Segmentation and Targeting: Utilize customer data and segmentation techniques to identify target audiences and tailor marketing efforts accordingly. Develop personalized marketing strategies to enhance customer engagement and retention.Cross-Functional Collaboration: Collaborate with internal teams, including marketing, sales, product development, and finance, to align marketing efforts with overall business objectives. Provide analytical support and insights to drive cross-functional initiatives.Stay Abreast of Industry Trends: Keep up to date with the latest trends, technologies, and best practices in marketing analytics and related fields. Continuously enhance skills and knowledge through self-learning and professional development opportunities.Other duties as assignedWhat You Will GainCompetitive benefits including health insurance, paid holidays, and vacation payContinuous training to provide you the opportunity to develop your full potential and be a true business partnerAccess to an expansive network of mentors and networking opportunitiesTop quality technology to assist in your daily responsibilities to allow for more efficiencies to deliver outstanding customer serviceMinimum Job Requirements:Bachelor’s degree in Business, Economics, Finance, Marketing, or related field required.5+ years of business analytics experience, with a strong understanding of marketing/sales business objectives and dynamics.Core data experience with SQL and Microsoft Excel to manipulate and analyze data.Ability to work with a variety of data sources to develop and implement data and business intelligence visualizations to enable cross-functional teams to make data-driven business decisions.Expertise in marketing data platforms (e.g., HubSpot Marketing Hub, PowerBI, Google Analytics).Ability to partner with stakeholders to formulate program KPIs and formulate solutions to track them.Company retains the sole discretion to change the duties of the position at any time.
$105,000 to $110,000OverviewCome grow with us by joining our team as a Senior Sales and Marketing Analyst!
The ideal candidate is self-driven and will leverage superb technical, communication, and problem-solving skills to drive analytically sound recommendations to efficiently increase our marketing investments and understand our customers. You will partner with leaders across the organization to dig into strategic questions and your insights will help drive the prioritization and outcomes of the team’s efforts. This role will challenge you to think strategically and contribute to high-level discussions across the organization.Who is Model 1, formerly known as Creative Bus Sales?Since we got our start in 1980, Model 1 Commercial Vehicles has grown to become the nation’s largest dealership, representing more than 20 top manufacturers across the U.S. And we did it all by listening to and investing in customers like you.
Customers who want more than a dealer. Customers who want a partner in creative solutions to the challenges you face today,
and
visionary thinking for what’s next.It’s the strength of our relationships – both with customers and manufacturers – that allows us to keep a finger on the pulse of what you need and what’s possible to not just source but create together. Whether it’s custom-built vehicles or alternative fuel and electric vehicle (EV) options, you’ll have a partner from challenge all the way through solution and beyond.Our Core Values:
At Model 1, we are committed to living our core values:Solving Problems:
Trust what you know.
Work together to find solutions.
See every angle and figure it out.Setting the Tone:
Establish the mood that puts others at ease.
Be the person that you’d want to interact with – approachable and transparent.Drive Forward:
Keep your eyes up to see what’s ahead.
Imagine better methods.
Seize opportunities.
Move the business and the market, meaningfully.Find Balance:
Match your energy at work to your energy with family, friends, and community.
Decide and align your priorities.
Pour into yourself and those around you.Own It:
Take the extra step.
Fix issues when they come up.
Care from start to finish.
Do the right thing, every time.ResponsibilitiesBelow is an overview of the duties and responsibilities you would take on in this role:Turning data into insights: Digging into strategic initiatives, developing insights through analysis, synthesizing and clearly communicating analysis both written and verbal.Evolving our data pipeline / reporting / monitoring: Understanding data available throughout the organization and leveraging it to build insightful dashboards to understand the prospect to customer journey and improve marketing ROI.Support the demand generation team by maintaining reports and dashboards that provide a clear understanding of customer acquisition costs and campaign effectiveness.Data Analysis and Insights: Collect, analyze, and interpret large sets of marketing data to identify trends, patterns, and opportunities for optimization. Generate actionable insights to inform marketing strategies and initiatives.Marketing Performance Evaluation: Develop and maintain key performance indicators (KPIs) to assess the effectiveness and efficiency of marketing campaigns. Track, measure, and report on marketing performance, providing recommendations for improvement.Market Research: Conduct comprehensive market research to identify market trends, competitive landscape, and consumer behaviors. Utilize market insights to guide strategic decision-making and stay ahead of industry developments.Forecasting and Budgeting: Collaborate with cross-functional teams to develop marketing budgets and forecasts based on historical data, market trends, and business objectives. Monitor budget allocations and provide recommendations for resource optimization.Campaign Optimization: Work closely with the marketing team to optimize campaigns across various channels, including digital, social media, email, and traditional media. Leverage A/B testing and experimentation to improve campaign performance and ROI.Customer Segmentation and Targeting: Utilize customer data and segmentation techniques to identify target audiences and tailor marketing efforts accordingly. Develop personalized marketing strategies to enhance customer engagement and retention.Cross-Functional Collaboration: Collaborate with internal teams, including marketing, sales, product development, and finance, to align marketing efforts with overall business objectives. Provide analytical support and insights to drive cross-functional initiatives.Stay Abreast of Industry Trends: Keep up to date with the latest trends, technologies, and best practices in marketing analytics and related fields. Continuously enhance skills and knowledge through self-learning and professional development opportunities.Other duties as assignedWhat You Will GainCompetitive benefits including health insurance, paid holidays, and vacation payContinuous training to provide you the opportunity to develop your full potential and be a true business partnerAccess to an expansive network of mentors and networking opportunitiesTop quality technology to assist in your daily responsibilities to allow for more efficiencies to deliver outstanding customer serviceMinimum Job Requirements:Bachelor’s degree in Business, Economics, Finance, Marketing, or related field required.5+ years of business analytics experience, with a strong understanding of marketing/sales business objectives and dynamics.Core data experience with SQL and Microsoft Excel to manipulate and analyze data.Ability to work with a variety of data sources to develop and implement data and business intelligence visualizations to enable cross-functional teams to make data-driven business decisions.Expertise in marketing data platforms (e.g., HubSpot Marketing Hub, PowerBI, Google Analytics).Ability to partner with stakeholders to formulate program KPIs and formulate solutions to track them.Company retains the sole discretion to change the duties of the position at any time.