Grindr
International Marketing Manager
Grindr, Los Angeles, California, United States, 90079
This is a hybrid role based in our Los Angeles (West Hollywood) and will require you to be in office Tuesdays and Thursdays.
What's so interesting about this role?
As the
International Marketing Manager
at Grindr, you will play a pivotal role in developing, executing and measuring our international marketing initiatives. You will compile market research, help develop campaigns that resonate with our audience in target international markets, ensure their successful launch, and establish robust measurement and evaluation frameworks to monitor their impact.
What's the job?
Campaign Execution:
Lead the development, production, and measurement of brand campaigns.Media Buying:
Manage ad accounts and campaign measurement on platforms such as Meta, Google, and TikTok.Media Analytics:
Analyze and report on media performance to optimize campaign effectiveness.Project Management:
Manage cross-functional partners, including external agencies and internal stakeholders, to ensure timely project delivery of and alignment with brand strategy.Communication:
Write clear, concise communication materials, including slides and emails to share out learnings and progress with executive stakeholdersOrganization:
Manage calendars and multi-channel communication to maintain project timelines.Agency Management:
Maintain and manage relationships with marketing agencies to ensure high-quality deliverables.What we'll love about you
Minimum of 5 years of experience in integrated marketing roles, preferably with global campaign management experienceAbilities:
Written Communication:
Strong ability to write clear and concise communication materials.Strategic thought:
Demonstrated ability to identify and prioritize campaign opportunities using data and solid business sense.Project Management:
Proven experience in managing cross-functional projects.Organizational Skills:
Excellent organization skills, including calendaring and multi-channel communication.
Skills:
Proficiency in Brand Campaign Execution:
Comprehensive understanding and application of brand campaign development, production, and measurement.Spanish Proficiency:
Fluency in written and verbal Spanish.Media Buying:
Hands-on experience with managing ad accounts on Meta, Google, and TikTok.Media Analytics:
Expertise in analyzing and reporting media performance.
Familiarity With:
Marketing Agency Relationship Management:
Working knowledge of managing relationships with marketing agencies.Brand Strategy:
Understanding of brand strategy development and implementation.Creative Development:
Experience in creating and developing content for branded campaigns.Video & Photo Production:
Knowledge of video and photo production processes for campaigns.
What you'll love about us
Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just.Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.
About Grindr
Grindr is building the global gayborhood in your pocket. With more than 13.5 million monthly active users, Grindr has become a fundamental part of the LGBTQ+ community and is charting a path to make the world more free, equal, and just. Since 2015, Grindr for Equality has advanced safety, health, and human rights for millions of Grindr users and the global LGBTQ+ community in partnership with more than 100 community organizations in every region of the world.
Our next evolution is underway as a public company that continues to grow and build meaningful experiences for our users. From social issues to product innovations, we're setting audacious goals for our community and the business, and leveraging the latest tech stacks and a culture of engineering excellence to make it happen. At the heart of our work in this new chapter is a shared set of operating principles centered around cultivating curiosity, thinking big, setting and expediting our ambitious goals, and growing through iteration; all while keeping our users #1.
Grindr is headquartered in West Hollywood, California, with offices in the Bay Area, Chicago, New York, and Washington, D.C. With a track record of strong financial performance and plans for continued headcount growth, we're building a team of talented, passionate, and open-minded people who want to disrupt the dating app space, innovate products, and advance LGBTQ+ culture. Come be a part of this exciting journey with us.
Grindr is an equal-opportunity employer
To learn more about how we handle the personal data of applicants, visit our Employee and Candidate Privacy Policy.
#LI-Hybrid
Grindr is committed to fair and equitable compensation practices. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, location, and market demands. The base pay range is subject to change and may be modified in the future. This role will also be eligible for equity, benefits, and a company bonus program.
Los Angeles Base Pay Range
$132,000-$155,000 USD
What's so interesting about this role?
As the
International Marketing Manager
at Grindr, you will play a pivotal role in developing, executing and measuring our international marketing initiatives. You will compile market research, help develop campaigns that resonate with our audience in target international markets, ensure their successful launch, and establish robust measurement and evaluation frameworks to monitor their impact.
What's the job?
Campaign Execution:
Lead the development, production, and measurement of brand campaigns.Media Buying:
Manage ad accounts and campaign measurement on platforms such as Meta, Google, and TikTok.Media Analytics:
Analyze and report on media performance to optimize campaign effectiveness.Project Management:
Manage cross-functional partners, including external agencies and internal stakeholders, to ensure timely project delivery of and alignment with brand strategy.Communication:
Write clear, concise communication materials, including slides and emails to share out learnings and progress with executive stakeholdersOrganization:
Manage calendars and multi-channel communication to maintain project timelines.Agency Management:
Maintain and manage relationships with marketing agencies to ensure high-quality deliverables.What we'll love about you
Minimum of 5 years of experience in integrated marketing roles, preferably with global campaign management experienceAbilities:
Written Communication:
Strong ability to write clear and concise communication materials.Strategic thought:
Demonstrated ability to identify and prioritize campaign opportunities using data and solid business sense.Project Management:
Proven experience in managing cross-functional projects.Organizational Skills:
Excellent organization skills, including calendaring and multi-channel communication.
Skills:
Proficiency in Brand Campaign Execution:
Comprehensive understanding and application of brand campaign development, production, and measurement.Spanish Proficiency:
Fluency in written and verbal Spanish.Media Buying:
Hands-on experience with managing ad accounts on Meta, Google, and TikTok.Media Analytics:
Expertise in analyzing and reporting media performance.
Familiarity With:
Marketing Agency Relationship Management:
Working knowledge of managing relationships with marketing agencies.Brand Strategy:
Understanding of brand strategy development and implementation.Creative Development:
Experience in creating and developing content for branded campaigns.Video & Photo Production:
Knowledge of video and photo production processes for campaigns.
What you'll love about us
Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just.Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.
About Grindr
Grindr is building the global gayborhood in your pocket. With more than 13.5 million monthly active users, Grindr has become a fundamental part of the LGBTQ+ community and is charting a path to make the world more free, equal, and just. Since 2015, Grindr for Equality has advanced safety, health, and human rights for millions of Grindr users and the global LGBTQ+ community in partnership with more than 100 community organizations in every region of the world.
Our next evolution is underway as a public company that continues to grow and build meaningful experiences for our users. From social issues to product innovations, we're setting audacious goals for our community and the business, and leveraging the latest tech stacks and a culture of engineering excellence to make it happen. At the heart of our work in this new chapter is a shared set of operating principles centered around cultivating curiosity, thinking big, setting and expediting our ambitious goals, and growing through iteration; all while keeping our users #1.
Grindr is headquartered in West Hollywood, California, with offices in the Bay Area, Chicago, New York, and Washington, D.C. With a track record of strong financial performance and plans for continued headcount growth, we're building a team of talented, passionate, and open-minded people who want to disrupt the dating app space, innovate products, and advance LGBTQ+ culture. Come be a part of this exciting journey with us.
Grindr is an equal-opportunity employer
To learn more about how we handle the personal data of applicants, visit our Employee and Candidate Privacy Policy.
#LI-Hybrid
Grindr is committed to fair and equitable compensation practices. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. The actual base pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, location, and market demands. The base pay range is subject to change and may be modified in the future. This role will also be eligible for equity, benefits, and a company bonus program.
Los Angeles Base Pay Range
$132,000-$155,000 USD