Alila Napa Valley
Director of Sales and Marketing
Alila Napa Valley, Napa, California, United States, 94559
Position Summary:
At Alila Hotels, a Hyatt Hotels brand, we believe our guests select our luxury resort because of our caring and attentive colleagues who are focused on providing efficient service and meaningful, surprisingly different experiences. As a member of the Executive Committee, the Director of Sales and Marketing is a highly visible role with exposure to Resort Ownership and Corporate leadership. This position reports to the General Manager.
The Director of Sales and Marketing oversees the Sales, Marketing, PR and Events teams. The Director has responsibility for top line revenue budget and expense P&L for their lines. Contributions to revenue forecasting, advertising, marketing, public relations, developing, and writing business plans, and ownership engagement. Hires, manages & trains subordinate managers & employees. The ideal candidate will have strong motivational leadership skills, a keen eye for detail and previous luxury hotel experience. This position's salary is offered from a range of $145,000 - $155,000 depending on experience.
Position Responsibilities and Functions:Design, implement, and facilitate the annual marketing plan for the hotel. Identifying the challenges in each year throughout the booking cycle and developing a plan with tactics to address the concerns.Develop group and events marketing materials and strategic revenue plan for the hotel. Ensure implementation and oversee executionDirect leadership of the marketing, communications, and agency partners.Responsible for developing strategy, strategically deploying, determining and achieving budgeted revenue across the Group and Consortia room revenue market segments and Event (F&B) revenue.Attract, retain, and acquire new customers. Expand client base through prospecting, marketing, and cultivating key relationships with community and business partners.Attend major travel, trade and corporate functions and conduct sales trips based on business priorities which may include travel on weekends and evening events.Interact with the operation team to ensure understanding of guest needs and in creating a working relationship within all areas of the operation.Manage all areas of Catering and Convention Services inclusive of creation and pricing of Banquet menus, identification, and implementation of sustainable practices in meeting and events, curating experiences for group and event customers.Manage the completion of administrative tasks in sales and events systems.Recruit, hire and successfully onboard and train colleagues as needed in Sales and Events.Protect the hotel's legal and financial interests through proper contract and risk management practices.Coach colleague's to support luxury standards that reflect Hyatt service standards and procedures.Quantitative Dimensions:
Top Line revenue Goals as measured against the annual budget;Profit performance as measured against the annual budget;Achievement of Resort Level goals set annually.
At Alila Hotels, a Hyatt Hotels brand, we believe our guests select our luxury resort because of our caring and attentive colleagues who are focused on providing efficient service and meaningful, surprisingly different experiences. As a member of the Executive Committee, the Director of Sales and Marketing is a highly visible role with exposure to Resort Ownership and Corporate leadership. This position reports to the General Manager.
The Director of Sales and Marketing oversees the Sales, Marketing, PR and Events teams. The Director has responsibility for top line revenue budget and expense P&L for their lines. Contributions to revenue forecasting, advertising, marketing, public relations, developing, and writing business plans, and ownership engagement. Hires, manages & trains subordinate managers & employees. The ideal candidate will have strong motivational leadership skills, a keen eye for detail and previous luxury hotel experience. This position's salary is offered from a range of $145,000 - $155,000 depending on experience.
Position Responsibilities and Functions:Design, implement, and facilitate the annual marketing plan for the hotel. Identifying the challenges in each year throughout the booking cycle and developing a plan with tactics to address the concerns.Develop group and events marketing materials and strategic revenue plan for the hotel. Ensure implementation and oversee executionDirect leadership of the marketing, communications, and agency partners.Responsible for developing strategy, strategically deploying, determining and achieving budgeted revenue across the Group and Consortia room revenue market segments and Event (F&B) revenue.Attract, retain, and acquire new customers. Expand client base through prospecting, marketing, and cultivating key relationships with community and business partners.Attend major travel, trade and corporate functions and conduct sales trips based on business priorities which may include travel on weekends and evening events.Interact with the operation team to ensure understanding of guest needs and in creating a working relationship within all areas of the operation.Manage all areas of Catering and Convention Services inclusive of creation and pricing of Banquet menus, identification, and implementation of sustainable practices in meeting and events, curating experiences for group and event customers.Manage the completion of administrative tasks in sales and events systems.Recruit, hire and successfully onboard and train colleagues as needed in Sales and Events.Protect the hotel's legal and financial interests through proper contract and risk management practices.Coach colleague's to support luxury standards that reflect Hyatt service standards and procedures.Quantitative Dimensions:
Top Line revenue Goals as measured against the annual budget;Profit performance as measured against the annual budget;Achievement of Resort Level goals set annually.