Senior Email Marketing Manager

Senior Email Marketing ManagerSan Diego, CA. Full-time, in-office.Who You Are:3-5+ years experience designing and coding best-in-class responsive emails using HTML and CSS using Litmus preferably2+ years working in an ecommerce/direct-to-consumer environmentHighly analytical and can create narrative and strategic recommendations from data and drive a channel learning agenda.Proficiency in KlaviyoFamiliarity with email tech stacks and inbox health monitoringAdvanced knowledge in using analytical tools necessary for channel performance and reportingTech Stack/API knowledgeProven work experience as an Email marketing managerStrong project management skills and exceptional attention to detailAn ability to work under tight deadlinesSelf-motivated, creative, and results and data-drivenPersonal Qualities:Problem-Solving Pro:

Skilled at turning challenges into opportunities.Optimistic & Curious:

Maintains positivity, embraces new ideas, and seeks constant professional growth.Analytical & Collaborative:

Solves marketing challenges and collaborates effectively with colleagues and stakeholders.Adaptable & Quick:

Thrives in a fast-paced environment and adjusts marketing strategies on the fly.Creative & Boundary-Pushing:

Brings fresh, innovative ideas to marketing strategies.Detail-Oriented & Organized:

Meticulous planning and execution of marketing campaigns.Resilient & Tenacious:

Bounces back from setbacks and persists through challenges.Master of Time Management: Balances multiple projects, prioritizes effectively, and stays focused under pressure.Bonus Points:Familiar with Litmus and AttentiveFamiliar with dynamic contentExperience with loyalty programsExperience with subscription management platformsJob Responsibilities:Manage the entire lifecycle of email & sms marketing campaigns, spanning requirement gathering, design, development, testing, launch, and reporting.Employ API knowledge to integrate with various platforms and systems for enhanced campaign effectiveness.Create captivating, on-brand content tailored to the unique needs of our target audience.Construct and execute email campaigns that enhance brand visibility, engagement, and revenue generation.Analyze and report on essential metrics, such as click-through rates, open rates, revenue increase, and engagement levels.Implement segmentation strategies to target and engage audiences more effectively.Exhibit exceptional project management skills to ensure campaigns are delivered on time and within scope.Propose and implement iterative A/B testing strategies to continually enhance performance by optimizing messaging and targeting.Develop and lead an annual email marketing strategy, ensuring alignment with key growth areas, maintaining a project schedule, and presenting it to leadership.Collaborate with cross-functional teams, including marketing, content, design, product, support, engineering, and leadership, to align email marketing initiatives with overarching business objectives.Stay updated on email best practices and industry trends, and provide proactive recommendations for improvements.Develop and implement strategies to boost customer engagement and drive revenue growth.Implement marketing automation workflows to trigger personalized emails based on user behaviors, ensuring timely and relevant communication.Utilize customer data and segmentation strategies to create targeted email campaigns that deliver relevant content to different audience segments.