BD
Global Marketing Manager, Skin Prep and Securement - Hybrid
BD, Franklin Lakes, New Jersey, us, 07417
Job Description Summary
As Global Marketing Manager, you will be accountable for the achievement of key strategic marketing objectives for ChloraPrep and StatLock including, but not limited to building the business globally by upgrading practice, developing competitive plans to grow in existing markets, being as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.
Job Description
We are
the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us.Vascualar Care Business Overview:The Vascular Care business provides support to clinicians and patients who care for and maintain IV lines. ChloraPrep and StatLock are key parts of the MDVC platform, one of the largest growth drivers within Medication Delivery Solutions (MDS).
They are widely used products that improve patient care and can reduce clinical infections.ChloraPrep is BD’s brand of skin antiseptic applicators. ChloraPrep is a rapid-acting, persistent, and broad-spectrum antiseptic system, containing a 2% Chlorhexidine Gluconate (CHG) / 70% Isopropyl Alcohol (IPA) solution. It is provided in sterile single use applicators of various sizes and is used to prepare a patient’s skin prior to any invasive medical procedure.StatLock is BD’s brand of securement devices. The StatLock™ Stabilization Device portfolio is a family of proprietary, IV catheter stabilization devices with the proven ability to reduce IV therapy complications, improve nursing efficiency, and decrease the costs of complications.Key Responsibilities Will Include:Works closely with regions to develop robust marketing plans to drive growth and deliver against the global MDVC strategy and revenue targets
Identifies strategic and tactical marketing opportunities and develops communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.
Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends
Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams.
Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers.
Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence.
Leads tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the MDVC strategy
Responsible for Demand Governance to ensure consistent supply and capacity planning. Collaborates with regions and plants to proactively identify and resolve potential issues
Leads development of tool kit to drive practice upgrades and global market conversion, such as education tools, programs, training and budget impact models
Education/Experience:Minimum bachelor’s degree required.
MBA strongly preferred.
Minimum 3+ years of experience in Product and/or Marketing Management with a consistent track-record of high performance and results:Business experience may include marketing, sales, sales training and business development.
Global experience preferred but not required
About you:
To be successful in this role, you will possess:Experience in identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
Proven strategic thinking capability including strong customer focus, needs identification and value proposition development. Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
Ability to develop comprehensive business cases with detailed financial analysis.
Action oriented with demonstrated ability to drive results.
Exhibits effective communication and interpersonal skills and can work internationally with diverse cultures.
Previous experience working with international team members a plus.
Highly effective interpersonal skills and emotional intelligence that have resulted in positive relationship building (particularly global), with the ability to work in a matrixed organization and to influence without authority.
Outstanding written and verbal presentation skills.
High integrity and ethics and strong fit with BD values.
Job Specific Requirements:Up to 15% travel, domestic and international
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.Why Join Us?A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visit https://bd.com/careersBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.PDNPrimary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift
As Global Marketing Manager, you will be accountable for the achievement of key strategic marketing objectives for ChloraPrep and StatLock including, but not limited to building the business globally by upgrading practice, developing competitive plans to grow in existing markets, being as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets.
Job Description
We are
the makers of possibleBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us.Vascualar Care Business Overview:The Vascular Care business provides support to clinicians and patients who care for and maintain IV lines. ChloraPrep and StatLock are key parts of the MDVC platform, one of the largest growth drivers within Medication Delivery Solutions (MDS).
They are widely used products that improve patient care and can reduce clinical infections.ChloraPrep is BD’s brand of skin antiseptic applicators. ChloraPrep is a rapid-acting, persistent, and broad-spectrum antiseptic system, containing a 2% Chlorhexidine Gluconate (CHG) / 70% Isopropyl Alcohol (IPA) solution. It is provided in sterile single use applicators of various sizes and is used to prepare a patient’s skin prior to any invasive medical procedure.StatLock is BD’s brand of securement devices. The StatLock™ Stabilization Device portfolio is a family of proprietary, IV catheter stabilization devices with the proven ability to reduce IV therapy complications, improve nursing efficiency, and decrease the costs of complications.Key Responsibilities Will Include:Works closely with regions to develop robust marketing plans to drive growth and deliver against the global MDVC strategy and revenue targets
Identifies strategic and tactical marketing opportunities and develops communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.
Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends
Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams.
Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers.
Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence.
Leads tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the MDVC strategy
Responsible for Demand Governance to ensure consistent supply and capacity planning. Collaborates with regions and plants to proactively identify and resolve potential issues
Leads development of tool kit to drive practice upgrades and global market conversion, such as education tools, programs, training and budget impact models
Education/Experience:Minimum bachelor’s degree required.
MBA strongly preferred.
Minimum 3+ years of experience in Product and/or Marketing Management with a consistent track-record of high performance and results:Business experience may include marketing, sales, sales training and business development.
Global experience preferred but not required
About you:
To be successful in this role, you will possess:Experience in identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
Proven strategic thinking capability including strong customer focus, needs identification and value proposition development. Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
Ability to develop comprehensive business cases with detailed financial analysis.
Action oriented with demonstrated ability to drive results.
Exhibits effective communication and interpersonal skills and can work internationally with diverse cultures.
Previous experience working with international team members a plus.
Highly effective interpersonal skills and emotional intelligence that have resulted in positive relationship building (particularly global), with the ability to work in a matrixed organization and to influence without authority.
Outstanding written and verbal presentation skills.
High integrity and ethics and strong fit with BD values.
Job Specific Requirements:Up to 15% travel, domestic and international
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.Why Join Us?A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.To learn more about BD visit https://bd.com/careersBecton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.PDNPrimary Work Location
USA NJ - Franklin Lakes
Additional Locations
Work Shift