The Edge Fitness Clubs
Digital Marketing Manager
The Edge Fitness Clubs, Orange, Connecticut, us, 06477
Job Description
Who We ARE:
When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.
What We LOVE:
People. Fitness. Teamwork. Fun. Changing Lives.
What You’ll DO:
The Digital Marketing Manager will lead strategy development, campaign oversight, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You will collaborate with internal teams and agency partners to drive online conversions and in-club sales effectively and efficiently. Expertise in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms is essential. Join our growing marketing team to create innovative and forward-thinking digital marketing campaigns that attract and retain EDGE customers in an evolving omni-channel environment.
Recommend and support digital marketing strategies that implement integrated campaigns across various digital channels, partnering with internal departments and external suppliers to lead projects and meet deadlines.Serve as the subject matter expert for paid search in Marketing digital channel development and implementation.Oversee performance of assigned digital campaigns and projects.Manage multi-million dollar digital channel executional budgets.Promote digital marketing through departmental training and self-education.Dedicate time to marketing innovation and quality improvement.Manage special Marketing Communications assignments.What You Will NEED:
Bachelor’s degree in Marketing, Advertising, Technology, Communications, or equivalent experience.Minimum four years of digital channel execution experience in Marketing or Advertising.Proficiency in SA 360, Google Ads, Microsoft Ads, CTV/OLV and other biddable media platforms.Strong understanding of digital applications/platforms (e.g., mobile, web, tablet, digital, and social).Knowledge of current and future trends in digital marketing and communications platforms.Experience with digital and social media analytics (e.g., Google Analytics).Expertise in budgetary management, metrics, and reporting.Knowledge of content management and CRM strategy.Strong understanding of search engine technology, strategies, and tactics, including SEO, local search, and mobile search optimization.Familiarity with video optimization for search and performance.Understanding of Marketing project workflow and digital process lifecycle.Astute attention to detail and accuracy.Demonstrated leadership skills.Team player attitude.Strong analytical skills.Persuasive and negotiation skills.Ability to handle multiple priorities with a high degree of accuracy.Passion for delivering excellent work and meaningful results.Excellent verbal, written, and presentation communication skills.What We Offer YOU:
We will give you a FREE Gym membership for you and a friend! Get your workout in during lunch or after shift!We “insure” you and your family stay healthy with our tiered Health Benefits: Medical, Dental Vision.We work hard to play hard… take your vacation! PTO Paid Holidays. Vacation days improve overall wellbeing!We make sure you plan for your future. Enroll in our 401k.We want you to save money! There are discounts on personal training, apparel, shake bar Edge Kids!We want you to grow! Team builders, Leadership and Development training, all opportunities to advance!We protect you with our company paid Life insurance ($25k), and Long-Term Disability (LTD) and Employee Assistance Program (EAP)We will give you an awesome culture and fun work environment! Look forward to coming to work each day!
Not all heroes wear capes, we wear sneakers and workout clothes! There is a reason our members call us the best gym ever... it’s because we have the best staff ever... come join our team! It’s okay… you can invite your friends to come work with you too!
Edge Fitness, LLC is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without notice.
Who We ARE:
When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.
What We LOVE:
People. Fitness. Teamwork. Fun. Changing Lives.
What You’ll DO:
The Digital Marketing Manager will lead strategy development, campaign oversight, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You will collaborate with internal teams and agency partners to drive online conversions and in-club sales effectively and efficiently. Expertise in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms is essential. Join our growing marketing team to create innovative and forward-thinking digital marketing campaigns that attract and retain EDGE customers in an evolving omni-channel environment.
Recommend and support digital marketing strategies that implement integrated campaigns across various digital channels, partnering with internal departments and external suppliers to lead projects and meet deadlines.Serve as the subject matter expert for paid search in Marketing digital channel development and implementation.Oversee performance of assigned digital campaigns and projects.Manage multi-million dollar digital channel executional budgets.Promote digital marketing through departmental training and self-education.Dedicate time to marketing innovation and quality improvement.Manage special Marketing Communications assignments.What You Will NEED:
Bachelor’s degree in Marketing, Advertising, Technology, Communications, or equivalent experience.Minimum four years of digital channel execution experience in Marketing or Advertising.Proficiency in SA 360, Google Ads, Microsoft Ads, CTV/OLV and other biddable media platforms.Strong understanding of digital applications/platforms (e.g., mobile, web, tablet, digital, and social).Knowledge of current and future trends in digital marketing and communications platforms.Experience with digital and social media analytics (e.g., Google Analytics).Expertise in budgetary management, metrics, and reporting.Knowledge of content management and CRM strategy.Strong understanding of search engine technology, strategies, and tactics, including SEO, local search, and mobile search optimization.Familiarity with video optimization for search and performance.Understanding of Marketing project workflow and digital process lifecycle.Astute attention to detail and accuracy.Demonstrated leadership skills.Team player attitude.Strong analytical skills.Persuasive and negotiation skills.Ability to handle multiple priorities with a high degree of accuracy.Passion for delivering excellent work and meaningful results.Excellent verbal, written, and presentation communication skills.What We Offer YOU:
We will give you a FREE Gym membership for you and a friend! Get your workout in during lunch or after shift!We “insure” you and your family stay healthy with our tiered Health Benefits: Medical, Dental Vision.We work hard to play hard… take your vacation! PTO Paid Holidays. Vacation days improve overall wellbeing!We make sure you plan for your future. Enroll in our 401k.We want you to save money! There are discounts on personal training, apparel, shake bar Edge Kids!We want you to grow! Team builders, Leadership and Development training, all opportunities to advance!We protect you with our company paid Life insurance ($25k), and Long-Term Disability (LTD) and Employee Assistance Program (EAP)We will give you an awesome culture and fun work environment! Look forward to coming to work each day!
Not all heroes wear capes, we wear sneakers and workout clothes! There is a reason our members call us the best gym ever... it’s because we have the best staff ever... come join our team! It’s okay… you can invite your friends to come work with you too!
Edge Fitness, LLC is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
The above statements are intended to describe the general activities, duties and responsibilities that are required of the employee for this job. Please note these statements are not an exhaustive list of all activities, duties and responsibilities. Duties, Responsibilities and activities may change at any time with or without notice.