Abstrakt Marketing Group
Associate Director of Marketing Strategy
Abstrakt Marketing Group, Houston, Texas, United States, 77246
This is a full-time, direct placement role at DM Clinical Research.
GENERAL JOB DESCRIPTION
The Associate Director of Marketing Strategy will be responsible for providing oversight for all patient marketing initiatives. This position will work cross functionally with multiple other cross-functional departments across the organiztion.
DUTIES & RESPONSIBILITIES
1. Develop and lead internal teams focused on recruitment strategy to ensure all areas are strategic and innovative as they work to fulfill enrollment goals.
2. Collaborate with cross-functional teams, including Market Research and Data Analysis, to gather insights and incorporate data-driven decisions into patient marketing strategies.
3. Strategize on the design of patient journeys across all studies in collaboration with multiple departments.
4. Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.
5. Provide regular briefs (bi-monthly, monthly, quarterly) with key stakeholders
6. Monitor and evaluate the effectiveness of patient marketing initiatives, adjusting strategies as needed to achieve key performance indicators and objectives.
7. Act as a mentor and leader within the patient marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
8. Other tasks within the scope of this role, as assigned by management.
Requirements
KNOWLEDGE & EXPERIENCE
Education:Bachelor's Degree in Marketing, required. Masters preferred.Experience:
3-5 years of marketing and building strategies2+ years proven leadership in developing and executing comprehensive patient engagement strategies in healthcare and/or pharmaceutical sectors.Credentials :
Knowledge and Skills:
Strong analytical mindset to interpret data and inform strategic decision-makingDemonstrated ability to think strategically and creatively, driving innovation in patient engagement approachesIn-depth knowledge and hands-on experience with Customer Relationship Management (CRM) systemsSolid background in graphic design systemsAdaptive to advancements in technology and tools in the patient marketing landscapeExceptional collaborative skills with cross-functional teams, and fostering relationships with key stakeholders.Strong command of compliance considerations with patient marketing, ensuring all initiatives align with regulatory standards and ethical guidelines.All employees of DM Clinical Research, In any capacity, are expected to:
Always treat others with dignity and respectAlways conduct themselves in an ethical mannerComply with all local, state, and Federal, including FDA, regulations pertaining to the conduct of clinical trials on human subjectsComply with departmental and company expectations, policies, and procedures at all timesReport to work as scheduled and seek approval from your supervisor in advance for any changes to the established work schedule, including the use of leave and late or early arrival and departures.Perform assigned duties and responsibilities with the highest degree of trust.Protect patient privacy at all times by keeping discussion of names and medical conditions confined to private locations, out of earshot of anyone not employed by DMCR.Be polite, upbeat, and professional, on the phone and in person.Maintain a high level of professionalism with CRAs and any Sponsor or CRO employee or representative
Salary Description
$100,000 - 110,000
GENERAL JOB DESCRIPTION
The Associate Director of Marketing Strategy will be responsible for providing oversight for all patient marketing initiatives. This position will work cross functionally with multiple other cross-functional departments across the organiztion.
DUTIES & RESPONSIBILITIES
1. Develop and lead internal teams focused on recruitment strategy to ensure all areas are strategic and innovative as they work to fulfill enrollment goals.
2. Collaborate with cross-functional teams, including Market Research and Data Analysis, to gather insights and incorporate data-driven decisions into patient marketing strategies.
3. Strategize on the design of patient journeys across all studies in collaboration with multiple departments.
4. Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.
5. Provide regular briefs (bi-monthly, monthly, quarterly) with key stakeholders
6. Monitor and evaluate the effectiveness of patient marketing initiatives, adjusting strategies as needed to achieve key performance indicators and objectives.
7. Act as a mentor and leader within the patient marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
8. Other tasks within the scope of this role, as assigned by management.
Requirements
KNOWLEDGE & EXPERIENCE
Education:Bachelor's Degree in Marketing, required. Masters preferred.Experience:
3-5 years of marketing and building strategies2+ years proven leadership in developing and executing comprehensive patient engagement strategies in healthcare and/or pharmaceutical sectors.Credentials :
Knowledge and Skills:
Strong analytical mindset to interpret data and inform strategic decision-makingDemonstrated ability to think strategically and creatively, driving innovation in patient engagement approachesIn-depth knowledge and hands-on experience with Customer Relationship Management (CRM) systemsSolid background in graphic design systemsAdaptive to advancements in technology and tools in the patient marketing landscapeExceptional collaborative skills with cross-functional teams, and fostering relationships with key stakeholders.Strong command of compliance considerations with patient marketing, ensuring all initiatives align with regulatory standards and ethical guidelines.All employees of DM Clinical Research, In any capacity, are expected to:
Always treat others with dignity and respectAlways conduct themselves in an ethical mannerComply with all local, state, and Federal, including FDA, regulations pertaining to the conduct of clinical trials on human subjectsComply with departmental and company expectations, policies, and procedures at all timesReport to work as scheduled and seek approval from your supervisor in advance for any changes to the established work schedule, including the use of leave and late or early arrival and departures.Perform assigned duties and responsibilities with the highest degree of trust.Protect patient privacy at all times by keeping discussion of names and medical conditions confined to private locations, out of earshot of anyone not employed by DMCR.Be polite, upbeat, and professional, on the phone and in person.Maintain a high level of professionalism with CRAs and any Sponsor or CRO employee or representative
Salary Description
$100,000 - 110,000