Homebase
Product Marketing Manager (Hybrid)
Homebase, San Francisco, California, United States, 94199
Hi, Future Homie!
As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?
You
You are someone who is equal parts strategic, analytical, and creative and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.
The Job
Reporting to the Product Marketing & Brand Lead, this role will partner with our Product team to launch new products for our customers. You'll own insights, segmentation, product positioning, messaging, and go-to-market strategy. You will play a key role in defining our target audience for products we build, while also influencing the product roadmap and packaging strategy. Ultimately, you'll work with product, marketing, support, and sales to create the right personalized experiences for different segments to drive awareness and adoption of products you launch. Ultimately, you will be the voice of the customer.
You will make an impact byTaking insights from customer and market research and applying them to influence product choices and existing marketing & sales motionsTurning data into strategy, and strategy into tactics, to drive more awareness and adoption of Homebase productsWorking with product, sales, and marketing to build the right go-to-market for different segments of customers for new products being launchedOwning awareness and adoption of products being built for small business teamsUnderstanding the needs of small business owners and being their voiceBuilding repeatable processes for product launches, adoption tests, and customer communicationsYou are a bar raiser, which means you come with:
3-8 years of experience in SaaS marketing and 3-4 years in product marketingExperience in the SMB space is a plusStrengths in messaging and positioningExperience doing qualitative and quantitative customer and market research, defining and acting on segmentationExcellent executive communication skills: synthesizing complex problems and convincing people of your point of viewDeep customer empathyProven ability to work closely with and influence product and growth teamsExcellent project management skills and experience building go-to-market plansAnalytical mindset and comfort using data to diagnose and inform choicesThrive in a startup environment: ability to prioritize, adapt, test, and learnBe curious, detail-oriented, and a problem-solverAbility to work well cross-functionallyBA/BS degree requiredWhat We Offer
California Only -130k-170k depending on experienceStock Options - Everyone is an Owner!401(k) program + 4% company matchEmployer supplemented Medical, Dental, and Vision Insurance Plans20 days of accrued PTO, annual paid holidays, and paid volunteer time offContinued learning and development stipendPaid life insuranceShort- and long-term disability coveragePaid parental leave after 1-year of serviceCommuter benefitsFlexible spending account (FSA) optionsTop-of-the-line equipment and stipend for workspace setupWork from home Monday, Thursday, & FridayMeals provided at our vibrant workspacesTeam offsites and monthly opportunities to engage with fellow HomiesWhat to Expect During the Interview Process
Meet the Talent Acquisition team, Lauren B.Meet the Hiring Manager, A. TipnisMeet with a peer, Meg S. or Alvin D.Meet with a member of the Product team, Keyvan R.Participate in a case presentationMeet the CEO and Co-founder, John W.Professional Reference ChecksBackground Check + Offer StageWelcome to the team, Homie♥
Diversity, Equity, and Inclusion at Homebase
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!
About Us
Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.
Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.
At Homebase, we value our differences and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program.
**Interview Recording Notice:
By participating in interviews with Homebase, you consent to using Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed to evaluate candidates and ensure the quality of our recruitment process. If you do not consent to be recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.
As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?
You
You are someone who is equal parts strategic, analytical, and creative and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.
The Job
Reporting to the Product Marketing & Brand Lead, this role will partner with our Product team to launch new products for our customers. You'll own insights, segmentation, product positioning, messaging, and go-to-market strategy. You will play a key role in defining our target audience for products we build, while also influencing the product roadmap and packaging strategy. Ultimately, you'll work with product, marketing, support, and sales to create the right personalized experiences for different segments to drive awareness and adoption of products you launch. Ultimately, you will be the voice of the customer.
You will make an impact byTaking insights from customer and market research and applying them to influence product choices and existing marketing & sales motionsTurning data into strategy, and strategy into tactics, to drive more awareness and adoption of Homebase productsWorking with product, sales, and marketing to build the right go-to-market for different segments of customers for new products being launchedOwning awareness and adoption of products being built for small business teamsUnderstanding the needs of small business owners and being their voiceBuilding repeatable processes for product launches, adoption tests, and customer communicationsYou are a bar raiser, which means you come with:
3-8 years of experience in SaaS marketing and 3-4 years in product marketingExperience in the SMB space is a plusStrengths in messaging and positioningExperience doing qualitative and quantitative customer and market research, defining and acting on segmentationExcellent executive communication skills: synthesizing complex problems and convincing people of your point of viewDeep customer empathyProven ability to work closely with and influence product and growth teamsExcellent project management skills and experience building go-to-market plansAnalytical mindset and comfort using data to diagnose and inform choicesThrive in a startup environment: ability to prioritize, adapt, test, and learnBe curious, detail-oriented, and a problem-solverAbility to work well cross-functionallyBA/BS degree requiredWhat We Offer
California Only -130k-170k depending on experienceStock Options - Everyone is an Owner!401(k) program + 4% company matchEmployer supplemented Medical, Dental, and Vision Insurance Plans20 days of accrued PTO, annual paid holidays, and paid volunteer time offContinued learning and development stipendPaid life insuranceShort- and long-term disability coveragePaid parental leave after 1-year of serviceCommuter benefitsFlexible spending account (FSA) optionsTop-of-the-line equipment and stipend for workspace setupWork from home Monday, Thursday, & FridayMeals provided at our vibrant workspacesTeam offsites and monthly opportunities to engage with fellow HomiesWhat to Expect During the Interview Process
Meet the Talent Acquisition team, Lauren B.Meet the Hiring Manager, A. TipnisMeet with a peer, Meg S. or Alvin D.Meet with a member of the Product team, Keyvan R.Participate in a case presentationMeet the CEO and Co-founder, John W.Professional Reference ChecksBackground Check + Offer StageWelcome to the team, Homie♥
Diversity, Equity, and Inclusion at Homebase
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply!
About Us
Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.
Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.
At Homebase, we value our differences and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program.
**Interview Recording Notice:
By participating in interviews with Homebase, you consent to using Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed to evaluate candidates and ensure the quality of our recruitment process. If you do not consent to be recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.