B2B Marketing Strategist

Company DescriptionThe Imaginarium is a B2B Marketing agency located in Boston with a heavy focus on account-based marketing. We specialize in helping B2B brands create engaging content that fosters a deep connection with their target audience. Our primary focus is doing consultative go-to-market strategic work, technical MarTech and data implementation, and ongoing retained agency work.Role DescriptionThis is a full-time hybrid role for a B2B Marketing Strategist at The Imaginarium. The B2B Marketing Strategist will be responsible for working directly with clients to understand and recommend the best technology and data to power their go-to-market and how to utilize their "growth engine" most efficiently. The role will require working in our Boston office with flexibility for some remote work.QualificationsDeep knowledge of how B2B data works, and how B2B marketing and sales teams use that first and third party dataExcellent written and verbal communication skillsExperience in B2B marketing and communicationStrong research and analytical skillsAbility to work independently and as part of a teamFamiliarity with Account-Based (ABM) and Performance Marketing strategies