Marketing Manager

About AAI:The American Association of Immunologists (AAI) is seeking an accomplished individual to fill the newly established position of Marketing Manager. AAI is at a pivotal juncture in its illustrious history, with a firm commitment from its leadership to deepen engagement with existing members and attract new ones. We aim to promote greater awareness among immunologists and scientists of the exceptional value provided by AAI's programs and services.The American Association of Immunologists (AAI) is one of the world's largest organizations of immunologists and scientists in related disciplines. Our mission is to improve global health and well-being by advancing immunology and elevating public understanding about the immune system. AAI members are responsible for some of the most significant biomedical discoveries of the past century, including the development of life-saving cancer immunotherapies, antibody therapies, transplant technologies, and vaccines. We support scientists across the field of immunology through knowledge dissemination, community building, advocacy, and public outreach.Reporting Structure:The Marketing Manager for AAI will report directly to the Director of Marketing and will function within the Membership & Engagement Department. The Marketing Manager will work collaboratively across the organization's various departments and is responsible for supporting and implementing integrated marketing campaigns that support the goals and objectives of AAI's membership, annual meeting, education, publications, public affair and advocacy programs and more.Key Duties and Responsibilities:Working with the Director of Marketing, plan and implement strategic marketing campaigns that support the products and services across AAIDevelop and execute marketing tactics and activities across digital channels, such as email, SEO, SEM, advertising, video and social mediaEmbrace A/B testing and innovation across the campaign lifecycle to continuously optimize email marketing and advertising effortsEnsure AAI brand identity and brand voice is maintained across promotional copy and creative assets. Work closely with Director of Marketing and external designers to develop promotional graphicsSupport event marketing efforts to meet and exceed goals for conferences, education courses, and monthly webinar activitiesCreate, in collaboration with the stakeholders of each activity, marketing materials for promotion of attendance, sponsorships, and exhibits for AAI annual meetings, summer courses, and other activitiesAssist with oversight of timeliness and integrity of website postings. Working with Director of Marketing, IT and membership, help develop SEO-forward content strategy for web optimization and future web redesignDevelop and execute successful advertising campaigns that drive ROI. Knowledge of retargeting platforms, such as Feathr, Google Adwords, PPC and digital advertising best practices desiredCollaborate closely with Communications to track marketing efforts across social media calendar and email marketing calendar. Knowledge of MailChimp, HootSuite and social media platforms/trends desiredPartner with Membership to analyze member/potential member insights, trends and market analyses to build successful strategies rooted in marketing best practicesProvide insights and recommendations based on KPIs and member and industry feedbackEnsure all marketing and contact data is clean to better segment campaigns; knowledge of data cleansing best practices is a plusMeasure campaign effectiveness and report on data to suggest opportunities for optimization and improvementWork with senior staff to identify, propose, and develop innovative means of engaging AAI members, nonmember scientists in adjacent fields, attendees, authors, and moreAssist Director of Marketing with managing budgets related to campaigns and accurately record marketing spendOther duties as assigned

Qualifications and characteristics:Bachelor's degree in communications, marketing or related fields5 years of practical experience in developing and executing marketing strategies and editing communications and promotional materialsKnowledge of digital marketing channels including email marketing, digital advertising, PPC, paid social, video, media buys, etc.Experience with direct project managementFamiliarity with creating and executing marketing strategies in support of an association's brand holistically and of individual programs and servicesCommitment to DEAI, broadly defined, and a high degree of self-awareness and transparencyPosition requires confident, communicative individual able to encourage and work with othersTo Apply:

Please send a cover letter and resume to jobs@AAI is dedicated to building a team of professional that is as diverse as our members. AAI is proud to be an Equal Opportunity Employer.AAI cares about its employees, and offers a benefit package designed to attract, reward, and retain talented individuals who are committed to excellence in everything they do.AAI currently is working a hybrid office schedule with staff coming into the office two days a week with the ability to work remotely from home three days a week.