Vice President of Marketing

Vice President of MarketingAbout the CompanyWell-established provider of behavioral health & wellness servicesIndustryMental Health CareTypePrivately HeldFounded1980Employees201-500CategoriesHealth CareEmployee ManagementHealth and WellnessHuman ResourcesBehavioral ScienceMental HealthAmbulatory ServicesHealth & Drug ScreeningAmbulanceConsulting & Professional ServicesHealth & WellnessSpecialtiesEmployee Assistance Programs (EAPs)Corporate Wellness ProgramsMember Assistance Programs (MAPs)Digital Behavioral Healthand Mental Health & WellbeingAbout the RoleThe Company is seeking a visionary Vice President of Marketing to lead the transformation of its business through strategic marketing excellence. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that align with the company's vision for growth and expansion. This role involves crafting targeted marketing initiatives to enhance brand awareness, drive revenue growth, and solidify the company's market position. Collaboration is key, and the VP of Marketing will work closely with sales, client success, and product development teams to ensure a seamless integration of marketing strategies. The ideal candidate will have a minimum of 15 years of marketing experience, with a focus on business-to-business employee benefits or digital health, and a proven track record of success in a competitive landscape. Key responsibilities for the Vice President of Marketing include managing a high-performing marketing team, aligning marketing with sales goals, conducting market analysis, and overseeing the production of all marketing materials. The role also requires the establishment of the company as a thought leader, effective management of the marketing budget, and leadership in digital marketing. The candidate should possess a Bachelor's degree in a related field, strong analytical skills, and experience in digital marketing tools and platforms. They will be expected to lead cross-functional initiatives, establish and maintain internal and external relationships, and contribute to strategic planning and decision-making processes at the executive level. The Company is an equal-opportunity employer and is dedicated to providing a professional and respectful work environment for its employees.Hiring Manager TitleChief Growth OfficerTravel PercentLess than 10%FunctionsMarketing