Crunch Fitness
Marketing Manager
Crunch Fitness, Ypsilanti, Michigan, United States, 48197
Marketing Manager
Responsibilities
•through daily prospecting as well as participating in on-site and local networking events as needed
•Directly responsible for scheduling and execution of the marketing calendar and campaigns including monthly promotions, grassroots and perks partner marketing initiatives
•Precision in logging, tracking, and following up on channels to ensure scheduling is organized for
reference and taking place when scheduled
•Organize and execute monthly promotion guide and weekly company communication updates through email, text and social media
•Club support
•Deep understanding of the business and marketing contact for local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards
•Marketing campaign analysis including email, text, display, and social
•Manage the ROR dashboard
•Oversee daily reporting of new leads and units generated
•Collaborate with President and General Managers on content calendar scheduling and management
•Posting diversified content to improve user engagement and drive actions across all major channels
•Work with local club teams to assist with organic engagement
•Work with President and General Managers on social media posting, ad campaigns, and community management
•Analysis of social media engagement to maximize lead generation
•Stay apprised of emerging social media technologies, trends, and industry news
•Coordinate grass roots marketing initiatives and hyper-local events and activities
•Work with Managers to execute monthly grass roots and local community initiatives
•Generate leads via member referrals, cold calls, lead generation, territory outreach, telephone inquiries, sales follow up
•Provide marketing materials to new or current accounts or for outreach
Qualifications
clients and can communicate with persuasiveness
•3+ years of direct marketing experience
•Microsoft Office Suite
•Required Qualifications: Bachelor's Degree in Marketing
Benefits
•Free Membership
•Bonus based on performance
•Employee discounts
•Flexible schedule
•Opportunity for advancement
•Training & development
•Support both locations in driving new accounts and units through lead generation, perks partnerships, corporate
Responsibilities
•through daily prospecting as well as participating in on-site and local networking events as needed
•Directly responsible for scheduling and execution of the marketing calendar and campaigns including monthly promotions, grassroots and perks partner marketing initiatives
•Precision in logging, tracking, and following up on channels to ensure scheduling is organized for
reference and taking place when scheduled
•Organize and execute monthly promotion guide and weekly company communication updates through email, text and social media
•Club support
•Deep understanding of the business and marketing contact for local General Managers and other key personnel; ensure effective communication of corporate strategies to maintain compliance to brand standards
•Marketing campaign analysis including email, text, display, and social
•Manage the ROR dashboard
•Oversee daily reporting of new leads and units generated
•Collaborate with President and General Managers on content calendar scheduling and management
•Posting diversified content to improve user engagement and drive actions across all major channels
•Work with local club teams to assist with organic engagement
•Work with President and General Managers on social media posting, ad campaigns, and community management
•Analysis of social media engagement to maximize lead generation
•Stay apprised of emerging social media technologies, trends, and industry news
•Coordinate grass roots marketing initiatives and hyper-local events and activities
•Work with Managers to execute monthly grass roots and local community initiatives
•Generate leads via member referrals, cold calls, lead generation, territory outreach, telephone inquiries, sales follow up
•Provide marketing materials to new or current accounts or for outreach
Qualifications
clients and can communicate with persuasiveness
•3+ years of direct marketing experience
•Microsoft Office Suite
•Required Qualifications: Bachelor's Degree in Marketing
Benefits
•Free Membership
•Bonus based on performance
•Employee discounts
•Flexible schedule
•Opportunity for advancement
•Training & development
•Support both locations in driving new accounts and units through lead generation, perks partnerships, corporate