Director Marketing Engagement

JOB REQUIREMENTS: Position Description: Every great life-changing discovery begins the same way-with new knowledge. It can change everything, from a single life to the future of entire communities. That\'s why academic medicine, and the continuous pursuit of knowledge, is at the center of everything we do at the Medical College of Wisconsin (MCW). As a Director of Philanthropy Marketing and Engagement, you will be a key member of the Office of Communications and Brand Strategy (OOC) in partnership with the Office of Institutional Advancement (OIA) and Alumni Relations who collaborates with colleagues at the Medical College of Wisconsin (MCW) and Froedtert Hospital to direct the philanthropy marketing and engagement strategies to drive and support the overall philanthropy strategic plan. The Director leads the development and implementation of philanthropic marketing, branding, and promotional efforts to enhance the image and reputation to drive donor engagement and philanthropic revenue. Tasks include but are not limited to project management of marketing initiatives, production, cause marketing and special initiative support. The Director maintains close and collaborative working relationships with MCW and hospital philanthropy leadership and frontline fundraisers, department administrators, board members, donors, MCW OOC, and key vendor partners in support of philanthropic objectives. Responsibilities: Develop effective, integrated philanthropy marketing and engagement multi-year strategies and plans in collaboration with and under the direction of the MCW Vice President of Marketing Communications. Oversees the development of editorial calendars for philanthropy channels to ensure consistency and best practices for donor communications. Collaborates to ensure consistent philanthropic messaging, branding and themes throughout channels that highlight philanthropic and donor storytelling. Responsible for marketing analysis, performance reporting and identifying philanthropic marketing engagement opportunities with our brand. Create and disseminate consistent and \"on brand\" philanthropic marketing materials based on brand positioning, defined organizational objectives, and a deep understanding of the stakeholders, messages/channels and vehicles. Support the development, design, and production of collateral, online and offline multimedia that reflect consistent branding standards and drive philanthropic revenue. Support the marketing strategy for all MCW and affiliate hospital campaign marketing and fundraising materials, serving as an expert and partner on social media, email, and web initiatives, as well as... For full info follow application link. EEO/AA Minorities/Females/Vets/Disability The Medical College of Wisconsin is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, veteran status, disability or sexual orientation. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/86EC4868FB4E483B Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.