Solitude Mountain Resort
Communications & PR Manager
Solitude Mountain Resort, Murray, Utah, United States,
Year RoundJOB TITLE : Communications & PR Manager
DIVISION : Marketing/Sales
REPORTS TO : Director of Sales and Marketing
CLASSIFICATION:
Year Round/Salary
POSITION:
The Communications & PR Manager takes the lead in developing and executing earned media and PR campaigns, ensuring alignment with Solitude's strategic goals and objectives. This role acts as the first point of contact for media inquiries, while proactively coordinating media and FAM visits. This role co-manages Solitude's ambassador, athlete, and photographer programs. The Communications & PR Manager also coordinates with the marketing team to evolve the brand voice through the development of strategic blog content, community engagement, and storytelling.
SPECIFIC JOB REQUIREMENTS:
Effective in generating media coverage and journalistic stories that convey a positive messageAble to strategically develop successful earned media campaigns, in both local, regional, and national media marketsKnowledge of local media market, with media contacts in the ski and travel industryMust be able to interact with a wide variety of personality types, and build beneficial relationships with both internal and external partnersProfessional verbal and written communication skills, including experience in writing press releases and media alerts, and the ability to discuss complex matters clearly and succinctlyAble to communicate in alignment with the Solitude brandAble to craft compelling stories via copy, video, and audioPrior communications and public relations experience in the ski or tourism industry is necessaryMust be comfortable with public and on-camera speakingMust understand the qualities of good action and lifestyle photographySkilled user of all Microsoft Office suite toolsMust be flexible with work schedule and job duties as required. Weekends and some holidays requiredSelf-starter with strong organizational skillsBachelor's degree, preferably in communications, journalism, public relations, or marketingAdvanced skiing or snowboarding abilityJOB DUTIES AND RESPONSIBILITIES:
Develop an annual communications plan that includes local, regional, and national coverage for SolitudeDraft press releases and media alerts, following best practices for proofing and editingDraft and edit marketing copyProactively initiate media visits while coordinating incoming media requestsGenerate and manage relationships with influencers, local and national media contacts, and bloggers within the ski, travel, and outdoor industriesUse Solitude assets and resources to tell the Solitude storyResearch trending topics to generate blog contentSchedule influencer, media, blogger, and athlete visits to ensure strategic development of contentNegotiate with and co-manage Solitude's content team, which includes local athletes, ambassadors, and photographersAccompany photo/video production on- and off-mountainDevelop an annual photo and video shot listManage photo and video asset libraryManage internal communication, in cooperation with HREngage with community stakeholders, including Ski Utah, Visit Salt Lake, Utah Office of Tourism, Save our Canyons, Big Cottonwood Canyon FoundationDevelop relationships with community organizations that align with Solitude's values and goalsTravel for media tours with Ski Utah, Ski City and other trade functions as assignedPerks of Working Here:
Work & Play in the Mountains:
Embrace the stunning Wasatch Mountains.Connect with fellow mountain enthusiasts.Benefits:
Access to select Alterra Mountain Company Destinations.Free Solitude season pass for you and eligible dependents.Discounts on solitude lift tickets for friends and family.Discounts on food, rentals, retail, and lessons.Other Perks:
Comprehensive medical, dental, vision, and life insurance for eligible employeesPro deals with outdoor brands.Generous 401(k) plan with company match.Free counseling service through Employee Assistance Program.
DIVISION : Marketing/Sales
REPORTS TO : Director of Sales and Marketing
CLASSIFICATION:
Year Round/Salary
POSITION:
The Communications & PR Manager takes the lead in developing and executing earned media and PR campaigns, ensuring alignment with Solitude's strategic goals and objectives. This role acts as the first point of contact for media inquiries, while proactively coordinating media and FAM visits. This role co-manages Solitude's ambassador, athlete, and photographer programs. The Communications & PR Manager also coordinates with the marketing team to evolve the brand voice through the development of strategic blog content, community engagement, and storytelling.
SPECIFIC JOB REQUIREMENTS:
Effective in generating media coverage and journalistic stories that convey a positive messageAble to strategically develop successful earned media campaigns, in both local, regional, and national media marketsKnowledge of local media market, with media contacts in the ski and travel industryMust be able to interact with a wide variety of personality types, and build beneficial relationships with both internal and external partnersProfessional verbal and written communication skills, including experience in writing press releases and media alerts, and the ability to discuss complex matters clearly and succinctlyAble to communicate in alignment with the Solitude brandAble to craft compelling stories via copy, video, and audioPrior communications and public relations experience in the ski or tourism industry is necessaryMust be comfortable with public and on-camera speakingMust understand the qualities of good action and lifestyle photographySkilled user of all Microsoft Office suite toolsMust be flexible with work schedule and job duties as required. Weekends and some holidays requiredSelf-starter with strong organizational skillsBachelor's degree, preferably in communications, journalism, public relations, or marketingAdvanced skiing or snowboarding abilityJOB DUTIES AND RESPONSIBILITIES:
Develop an annual communications plan that includes local, regional, and national coverage for SolitudeDraft press releases and media alerts, following best practices for proofing and editingDraft and edit marketing copyProactively initiate media visits while coordinating incoming media requestsGenerate and manage relationships with influencers, local and national media contacts, and bloggers within the ski, travel, and outdoor industriesUse Solitude assets and resources to tell the Solitude storyResearch trending topics to generate blog contentSchedule influencer, media, blogger, and athlete visits to ensure strategic development of contentNegotiate with and co-manage Solitude's content team, which includes local athletes, ambassadors, and photographersAccompany photo/video production on- and off-mountainDevelop an annual photo and video shot listManage photo and video asset libraryManage internal communication, in cooperation with HREngage with community stakeholders, including Ski Utah, Visit Salt Lake, Utah Office of Tourism, Save our Canyons, Big Cottonwood Canyon FoundationDevelop relationships with community organizations that align with Solitude's values and goalsTravel for media tours with Ski Utah, Ski City and other trade functions as assignedPerks of Working Here:
Work & Play in the Mountains:
Embrace the stunning Wasatch Mountains.Connect with fellow mountain enthusiasts.Benefits:
Access to select Alterra Mountain Company Destinations.Free Solitude season pass for you and eligible dependents.Discounts on solitude lift tickets for friends and family.Discounts on food, rentals, retail, and lessons.Other Perks:
Comprehensive medical, dental, vision, and life insurance for eligible employeesPro deals with outdoor brands.Generous 401(k) plan with company match.Free counseling service through Employee Assistance Program.