Director of Sales & Marketing

Job Title: Director of Sales and MarketingPay: $85,000 - $95,000 per yearLocation: La Posada Hotel, Laredo, TXJob Type: Full-timeOverviewLa Posada Hotel is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. Our Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for segments to include group, business transient/Negotiated & Banquet and Catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Sales teams (Rooms & Catering) to insure budgeted revenues are met or exceeded against established goals and budgets. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan with our third party organization designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.Responsibilities* Responsible for leading & driving top line revenue for all revenue streams in the hotel. * Assesses & reacts to market trends, market share & the competitive hotel environment.* Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.* Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a

traditional hotel reporting.* Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.* Conduct comprehensive competitive set reviews, SWOT analysis & monitor new supply.* Develop/implement key segment strategy & managing key accounts (both existing & target).* Design effective sales deployment schemes & market assignments.* Develop sales goals designed to achieve budget & market share targets.* Manage group pace measurement and set sales production goals.* Manage sales activity & travel schedule.* Develop and implement sales and marketing strategies to increase revenue and occupancy rates* Manage and lead the sales and marketing team* Develop and maintain relationships with key clients and partners* Conduct market research and analysis to identify trends and opportunities* Develop and manage the sales and marketing budget* Collaborate with other departments to ensure a seamless guest experience* Develop and implement pricing strategies to maximize revenue* Monitor and analyze sales and marketing performance metrics * Minimum of 3 years' experience as a hotel sales leader.* Experience dealing with/communicating with ownership groups and asset management.* Proficient in managing/using sales automation (DELPHI) & PMS systems.* Experience working collaboratively with revenue management.* Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.* Excellent communication and presentation skills.* Strong interpersonal skills and ability to work in a team environment.* Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.* Must be proficient in MS Office including Word, Excel, and Power Point.* Must be able to multitask and prioritize departmental functions to meet deadlines* Strong leadership and management skills* Excellent communication and interpersonal skills* Ability to work in a fast-paced environment and meet deadlines* Strong analytical and problem-solving skills* Proficient in Microsoft Office and CRM softwareLa Posada Hotel offers a competitive salary and benefits package, including health insurance, 410(k) plan, and paid time off. If you are a results-driven individual with a passion for sales and marketing, we encourage you to apply for this exciting opportunity.Compensation details: 85000-95000 Yearly SalaryPIccb8183f5b77-31181-34685367