New Balance
Global Associate Marketing Manager, American Football and Klutch Athletics
New Balance, Boston, Massachusetts, us, 02298
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
As the
Global Associate Marketing Manager, American Football and Klutch Athletics , you will serve in a pivotal role supporting the creative vision and demand creation tactics for the American Football category, as well as our Klutch Athletics partnership at New Balance. The Associate Marketing Manager will work cross-functionally to create industry-leading consumer journeys that increase brand consideration and drive commercial goals while leveraging key sport and culture moments. This role will work directly with regional and global counterparts, as well as our key athletes and retailers, to grow our presence in American Football. They will also play a key role in supporting commercial priorities surrounding our Klutch Athletics by New Balance partnership.
This role is based at New Balance headquarters in the Boston area.
MAJOR ACCOUNTABILITIES:Support the long-term creative vision & develop demand creation tactics for New Balance's American Football category.Aid in delivering seasonal and yearly marketing plans while playing a vital collaborative role in shepherding our new Klutch Athletics by New Balance partnership.Develop campaigns, aligned to consumer journey needs, that drive demand for American Football and Klutch Athletics products.Develop content and provide strong community management of the New Balance Gridiron social media channel.Support on yearly athlete activation planning, as well as partnering with regional leaders on all events and activations.Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and the support of all commercial product.Manage our product launch calendars, and a real-time sport moments calendar.Manage all seasonal product ordering of samples for seeding, as well as production.Collaborate with the GTM team to deliver sell-in materials across all GTM milestones.REQUIREMENTS FOR SUCCESS:
5+ years of progressive experience working within marketing and related functions.Strong understanding of digital-first demand generation and a track record of driving marketing results in competitive domestic and international markets.Experience working across relevant sport and culture markets.Superior problem solving, analytical skills.A deep understanding of relevant social media metrics, and experience working across platforms such as Instagram, YouTube and TikTok.Strong executional skills; consistently produce results and meet deadlines.Excellent interpersonal, organizational, verbal and written presentation skills.Experience working with professional athletes preferred, but not required.Experience managing and working with important clients preferred, but not required.Athletic or other related industry experience preferred, but not required.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
As the
Global Associate Marketing Manager, American Football and Klutch Athletics , you will serve in a pivotal role supporting the creative vision and demand creation tactics for the American Football category, as well as our Klutch Athletics partnership at New Balance. The Associate Marketing Manager will work cross-functionally to create industry-leading consumer journeys that increase brand consideration and drive commercial goals while leveraging key sport and culture moments. This role will work directly with regional and global counterparts, as well as our key athletes and retailers, to grow our presence in American Football. They will also play a key role in supporting commercial priorities surrounding our Klutch Athletics by New Balance partnership.
This role is based at New Balance headquarters in the Boston area.
MAJOR ACCOUNTABILITIES:Support the long-term creative vision & develop demand creation tactics for New Balance's American Football category.Aid in delivering seasonal and yearly marketing plans while playing a vital collaborative role in shepherding our new Klutch Athletics by New Balance partnership.Develop campaigns, aligned to consumer journey needs, that drive demand for American Football and Klutch Athletics products.Develop content and provide strong community management of the New Balance Gridiron social media channel.Support on yearly athlete activation planning, as well as partnering with regional leaders on all events and activations.Partner with Global Product, Global & Regional Merchandising, and Regional Marketing leads on category growth goals and the support of all commercial product.Manage our product launch calendars, and a real-time sport moments calendar.Manage all seasonal product ordering of samples for seeding, as well as production.Collaborate with the GTM team to deliver sell-in materials across all GTM milestones.REQUIREMENTS FOR SUCCESS:
5+ years of progressive experience working within marketing and related functions.Strong understanding of digital-first demand generation and a track record of driving marketing results in competitive domestic and international markets.Experience working across relevant sport and culture markets.Superior problem solving, analytical skills.A deep understanding of relevant social media metrics, and experience working across platforms such as Instagram, YouTube and TikTok.Strong executional skills; consistently produce results and meet deadlines.Excellent interpersonal, organizational, verbal and written presentation skills.Experience working with professional athletes preferred, but not required.Experience managing and working with important clients preferred, but not required.Athletic or other related industry experience preferred, but not required.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.