Senior Product Marketing Manager, Analog

At Synopsys, we’re at the heart of innovations that change the way we work and play. Self-driving cars, AI, cloud, 5G and IoT. These breakthroughs are ushering in the Era of Pervasive Intelligence. And we’re powering it all with the world’s most advanced technologies from silicon to system design solutions. If you share our passion for innovation, we want to meet you.

The product marketing manager, in collaboration with the product management team, will be responsible for developing the strategy for how we position and message product value propositions to the target personas across the buying journey. In this role, you will drive the development of go-to-market plans, successful product launches, messaging documents, and product and solution content that helps fuel demand generation and awareness campaigns for EDA products. You will work closely with digital marketing and campaign teams to activate the strategy across content, digital and brand marketing.

Key Responsibilities:

• Develop and execute marketing strategies to drive demand, awareness, and perception for our analog, custom and photonics solutions.

• Build detailed personas and again a deep understanding of the markets we serve to drive impactful marketing programs.

• Develop differentiated, value-based product positioning and messaging frameworks.

• Lead content creation across various platforms including web, e-marketing, presentations, press releases and more

• Understand the competitive landscape, using this intelligence to inform marketing tactics.

• Collaborate with various stakeholders including product management, sales, digital marketing, PR, and brand teams to support go-to-market initiatives.

Requirements:

• Prior experience in a product marketing role in the EDA and semiconductor industry.

• Understanding of chip technology and market requirements at the silicon and system level.

• Ability to understand and articulate technical concepts and translate these into customer-focused communications.

• Data-driven, measured, and results-focused approach.

• Experience in developing product marketing plans, positioning, and messaging.

• Excellent communication skills and the ability to work with diverse teams.

• A B.S degree in business, marketing, or electrical/computer engineering is preferred.

The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.