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Beacon Hill

Digital Marketing Analyst - $80K-$88K - Washington, DC

Beacon Hill, Washington, District of Columbia, us, 20022


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Our client, an association in the real estate finance industry, is seeking a direct hire Digital Marketing Analyst to enhance and support their marketing team!

About the Job:Create reports and dashboards to share insights on the effectiveness of marketing campaigns and showcase results.Establish KPIs and determine strategies to measure the level of success for each campaign.Analyze data and prepare reports to identify trends, following up with feedback and recommendations to increase campaign effectiveness.Compile and review marketing data from various channels including the website, social media outlets, marketing automation, and email marketing campaigns.Design and optimize marketing automation campaigns, collaborating across the marketing department and throughout the organization.About You:4+ years of digital marketing and analytics experience are required.A bachelor's degree in marketing, communications, or a related field is required.Strong project management, organizational, analytical, problem-solving, and leadership skills.Experience in MS Office Suite, Google Analytics 4, Tableau, social media analytics tools, and Eloqua (or a similar email platform) is required.Comprehensive knowledge of marketing technology, including segmentation, tracking conversions, and creating audiences.Compensation & Benefits:$80K-$88K salary range (DOE).Hybrid schedule with 3 days/week in the Washington, DC office.Comprehensive and competitive benefits package, including a 401(K) match.

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