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Ithaca City School District

Marketing, Brand & Communication Specialist

Ithaca City School District, Olean, New York, United States, 14760


DISTINGUISHING FEATURES OF THE CLASS:

The work involves tasks related tocorporate branding, communication and public image strategy of the Board of Cooperative Educational Services (BOCES) and/or a school district. Employees of this class will coordinate with various Administrators to identify current marketing and communication trends and develop plans to promote BOCES or a school district's programming. Duties are typically performed under the direct supervision of the Marketing, Brand & Communication Coordinator or higher level school administration. Supervision of the work of others is not a responsibility of this class. A Marketing, Brand & Communication Specialist does related work as required.

TYPICAL WORK ACTIVITIES:• Execute special promotional campaigns, programs and services for a school district or BOCES;• Develop and distribute internal/external communications;• Develop, publish or assist with Social Media platform messaging;• Assist with grant writing narratives, communications and management;• Develop content for school publications;• Live stream/broadcast district events (e.g. varsity athletic contests, concerts);• Create content for school publications (e.g. Public Budget Presentation);• Complete personnel postings and notices on various platforms;• May act as school and/or BOCES spokesperson for media releases;• May assist with recruitment efforts of a school district.

FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES, AND PERSONALCHARACTERISTICS:

Good knowledge of modern principles and practices of public relations; good knowledge of modern principles and practices of branding; good knowledge of modern principles and practices of marketing; ability to plan, coordinate, and supervise a wide variety of promotional activities; ability to present information to the public; ability to prepare complex written and oral reports clearly and concisely; ingenuity and resourcefulness in solving administrative problems; determined interest in maintaining a high standard of professional ethics; superior judgment.

Application Procedure

Welcome to Olean City Schools! Please feel free to visit our website at https://www.oleanschools.org to apply online. All applications for employment can be sent to the following address:

Carolyn Raine, Administrative Assistant for Academic Services and Human Resources

Olean City Schools410 W. Sullivan StreetOlean, NY 14760

Olean City Schools Human Resources Center is located in Olean High School. You may reach Carolyn Raine, Administrative Assistant for Academic Services and Human Resources, at (716) 375-8032 if you have questions regarding employment at Olean City Schools.

The district does not discriminate in employment or in the education programs and activities which it operates on the basis of race, color, national origin, religion, marital status, military status, sex, age, weight, sexual orientation, gender identity, ethnic group, religious practice, disability or predisposing genetic characteristic in violation of Title IX of the Education Amendments of 1972, Title VI and VII of the Civil Rights Act of 1964, 42 U.S.C. 12111 et. seq. known as the Americans with Disabilities Act of



504 of the Rehabilitation Act of 1973 and New York State Human Rights Law, and The Boy Scouts of America Equal Access Act of 2001.