Nintendo
Partner Marketing Specialist
Nintendo, Redmond, Washington, United States, 98052
Nintendo of America Inc.
About Nintendo : Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokemon, Animal Crossing, Pikmin and Splatoon, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System more than 30 years ago, through today and into the future, Nintendo's continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/.
Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.DESCRIPTION OF DUTIES:
Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-throughPartners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leadsProvides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goalsWorks closely with partners to document and communicate their marketing strategy-including overall marketing priorities, key product messaging, and target audiences-and help optimize their plansEvaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROIActs as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related mattersSupports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunitiesAnalyzes and understands market, consumer, retailer and industry trendsDrive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadershipWorks closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiencesDrives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the programDelivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materialsPerforms post-program reporting, ROI and PDCA activitiesReviews marketing materials for accuracy and consistency with established key messaging and strategyActs as the secondary marketing representative of SI with internal NOA stakeholdersHelps the manager to update and track partner marketing budget and spend
SUMMARY OF REQUIREMENTS:
Four+ years of marketing or related experience in the entertainment industry or other consumer productsPrior experience leading projects or initiativesThorough understanding and experience with most aspects of marketing and communicationsFamiliarity with licensing structure or previous relations with licensees preferredExperience working with digital content developers preferredFamiliarity of Nintendo franchise characters and IPUndergraduate degree in Business Administration, Marketing, a related field, or equivalent combination of education and experience
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role
This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes a base salary range of $77,500 - $124,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.
#LI-Hybrid
About Nintendo : Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokemon, Animal Crossing, Pikmin and Splatoon, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System more than 30 years ago, through today and into the future, Nintendo's continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/.
Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.DESCRIPTION OF DUTIES:
Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-throughPartners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leadsProvides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goalsWorks closely with partners to document and communicate their marketing strategy-including overall marketing priorities, key product messaging, and target audiences-and help optimize their plansEvaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROIActs as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related mattersSupports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunitiesAnalyzes and understands market, consumer, retailer and industry trendsDrive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadershipWorks closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiencesDrives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the programDelivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materialsPerforms post-program reporting, ROI and PDCA activitiesReviews marketing materials for accuracy and consistency with established key messaging and strategyActs as the secondary marketing representative of SI with internal NOA stakeholdersHelps the manager to update and track partner marketing budget and spend
SUMMARY OF REQUIREMENTS:
Four+ years of marketing or related experience in the entertainment industry or other consumer productsPrior experience leading projects or initiativesThorough understanding and experience with most aspects of marketing and communicationsFamiliarity with licensing structure or previous relations with licensees preferredExperience working with digital content developers preferredFamiliarity of Nintendo franchise characters and IPUndergraduate degree in Business Administration, Marketing, a related field, or equivalent combination of education and experience
Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role
This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
This position includes a base salary range of $77,500 - $124,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.
#LI-Hybrid