RESA Power
Marketing Coordinator- East
RESA Power, Blaine, Minnesota, United States,
We are seeking a
Marketing Coordinator-East
to support our marketing team in implementing marketing strategies and campaigns specific to the Eastern region. The Marketing Coordinator East will work closely with the Marketing Director, Marketing Specialist, and other team members to execute marketing initiatives, coordinate events, and assist with various marketing projects for 20+ company locations in the Eastern region.
In this role, you will coordinate marketing plans and launch programs to optimize channels, generate leads, engage customers, and collaborate cross-functionally to activate and deliver customer value and achieve customer-driven growth. You will also be involved in internal initiatives and coordinate internal communication and marketing initiatives within the company.
Responsibilities:
Collaborate with the different teams (Sales, BDM, Ops, etc) to develop and implement marketing strategies and campaigns targeted at the Eastern region.Create and design targeted marketing content and materials tailored to the Eastern region's target audience (flyers, brochures, line cards, videos, etc.) to be used in promotional campaigns and websites.Assist with the concept, writing, creation, and production of marketing materials (including business cards, letterheads, company presentations, equipment labels, etc.) to ensure that all marketing materials are in line with the company’s brand identity.Coordinate and execute regional marketing events, including trade shows, conferences, and customer events.Conduct market research to identify local customer needs and preferences and provide insights for regional marketing campaigns.Collaborate with external partners, such as local agencies and vendors, to execute marketing initiatives in the region.Maintain and update Google Business profiles and social media pages, create social media posts to include engaging content (videos, images, etc.), and interpret social metrics to identify successes and opportunities.Monitor and analyze campaign performance in the Eastern region and provide recommendations for optimization.Maintain effective internal communications and assist with the company’s internal portals and newsletters.Maintain accurate inventories of all marketing-related materials and promotional products and assist with the company swag store platform.Assist with direct mail campaigns and distribution lists, track and evaluate their effectiveness and make recommendations for improvement.Provide general support to marketing/publicity projects as needed.Other duties as assigned.Required Skills
Demonstrated ability to deliver results while working in a fast-paced, change-driven environment with the ability to meet deadlines.Excellent business partnering and interpersonal skills. Able to establish rapport with individuals from diverse backgrounds and experience.Flexible and innovative; the ideal candidate brings a positive, high-energy attitude with strong customer service skills.Excellent verbal and written communication skills. Able to tailor communication style with all levels in the organization.Action-oriented with the ability to prioritize and perform multiple tasks simultaneously; this includes project scheduling.Ability to work independently as well as part of a team.Ability to identify and seek needed information and has research skills.Excellent analytical skills.Good communication and interpersonal skills.Attention to detail for precise analysis of data.Critical thinking and problem-solving skill.Time management and multitasking skills with the ability to prioritize tasks.Required Experience and Qualifications:
Bachelor’s degree in journalism, marketing, communications or a related field and 2+ years of marketing, business communications or public affairs experience.Should be proficient in Microsoft Office Suite, Adobe Creative Suite, WordPress, and customer relationship management.Willingness to learn and work as part of a team in a fast-paced environment.Preferred Skills & Competencies:
Ability to craft social media messages, e-newsletters, and similar communication pieces.Demonstrated knowledge of business promotion activities and collateral material generation.Demonstrated knowledge of MS Word, Excel and PowerPoint and WordPress.Highly proficient in social media skills on multiple ofHave a general understanding of how the Google search algorithm works, as well as basic SEO elements for on-page optimization.Proficiency in Adobe Creative software products (Photoshop, Illustrator, InDesign, etc.)Portfolio with writing and design samples (Preferred)Who we are!
RESA Power is a dynamic, people first organization that prides itself on being the employer of choice in its industry! RESA is fortunate to have an extraordinarily talented group of people who take pride in everything they do! RESA Power has locations throughout the United States & Canada. We are a trusted service provider committed to ensuring the safety, performance, and compliance of electrical distribution systems. With a track record of long-term partnerships and excellence in customer experience for nearly a decade!
Our Mission
Ensure reliable and safe mission-critical power across our customers’ electrical infrastructure lifecycle.
Our Vision
To be the premier, first-choice, trusted provider in the US and Canada for critical power services and products by delivering the best customer and employee experience in the industry.
Core Cultural Competencies
We do it right
We pride ourselves on our integrity and expertise. We don’t cut corners.You perform job responsibilities safely, efficiently, and thoroughly all day, every day.You conduct yourself professionally, ethically, and honestly.You display sound judgment and decision-making skills. You avoid choosing courses of action that assumeunreasonable risk to yourself or the Company.
You are on time and preplan time off.You produce a quality product.We are customer driven
Our number one concern is our customer and our long-term relationships with them prove our dedication.You approach job responsibilities with enthusiasm, professionalism, and in a customer focused manner.You promote goodwill by handling all contacts (example: coworkers, management, vendors, customers, etc.) withrespect, courtesy, cooperation, attentiveness and follow instructions from management.
We focus on growth
We are dedicated to growing the company and our employees.You understand and apply your knowledge of techniques, policy, procedures, equipment, and skills involved in the job.You seek out new assignments and assume additionalYou seek to expand your abilities (certifications, continuing ed, OTJ experience, etc.).We solve problems
Every day is different, so we need to be innovative, decision makers, flexible and adaptable.You efficiently and thoroughly complete assignments.You perform work assignments independently.You propose new ideas and find better ways of doing things.We get it done
We are efficient, reliable and no nonsense. We work hard, but we also play hard.You follow through on commitments in a timelyYou produce easily understandable and accurate reports that meet customer and/or Company expectations.You actively listen. You seek advice and help as appropriate.You can effectively deliver messages to a variety of individuals (RESA employees, vendors, customers, etc.).We
build strong relationships
Our leaders are servant leaders. We provide you with the support of a well-run company, but the connectedness of a We collaborate with each other and our customers.You collaborate to create the best solutions for each other and our customers.You build strong relationships within the team, across RESA departments and locations and with customers and vendors.
Additional Information
Travel:
up to 10% Travel.
Physical Demands:
Occasionally lifting a minimum of 50lbs. Position sits completing computer and phone work.
RESA Power is an equal opportunity employer.
Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Marketing Coordinator-East
to support our marketing team in implementing marketing strategies and campaigns specific to the Eastern region. The Marketing Coordinator East will work closely with the Marketing Director, Marketing Specialist, and other team members to execute marketing initiatives, coordinate events, and assist with various marketing projects for 20+ company locations in the Eastern region.
In this role, you will coordinate marketing plans and launch programs to optimize channels, generate leads, engage customers, and collaborate cross-functionally to activate and deliver customer value and achieve customer-driven growth. You will also be involved in internal initiatives and coordinate internal communication and marketing initiatives within the company.
Responsibilities:
Collaborate with the different teams (Sales, BDM, Ops, etc) to develop and implement marketing strategies and campaigns targeted at the Eastern region.Create and design targeted marketing content and materials tailored to the Eastern region's target audience (flyers, brochures, line cards, videos, etc.) to be used in promotional campaigns and websites.Assist with the concept, writing, creation, and production of marketing materials (including business cards, letterheads, company presentations, equipment labels, etc.) to ensure that all marketing materials are in line with the company’s brand identity.Coordinate and execute regional marketing events, including trade shows, conferences, and customer events.Conduct market research to identify local customer needs and preferences and provide insights for regional marketing campaigns.Collaborate with external partners, such as local agencies and vendors, to execute marketing initiatives in the region.Maintain and update Google Business profiles and social media pages, create social media posts to include engaging content (videos, images, etc.), and interpret social metrics to identify successes and opportunities.Monitor and analyze campaign performance in the Eastern region and provide recommendations for optimization.Maintain effective internal communications and assist with the company’s internal portals and newsletters.Maintain accurate inventories of all marketing-related materials and promotional products and assist with the company swag store platform.Assist with direct mail campaigns and distribution lists, track and evaluate their effectiveness and make recommendations for improvement.Provide general support to marketing/publicity projects as needed.Other duties as assigned.Required Skills
Demonstrated ability to deliver results while working in a fast-paced, change-driven environment with the ability to meet deadlines.Excellent business partnering and interpersonal skills. Able to establish rapport with individuals from diverse backgrounds and experience.Flexible and innovative; the ideal candidate brings a positive, high-energy attitude with strong customer service skills.Excellent verbal and written communication skills. Able to tailor communication style with all levels in the organization.Action-oriented with the ability to prioritize and perform multiple tasks simultaneously; this includes project scheduling.Ability to work independently as well as part of a team.Ability to identify and seek needed information and has research skills.Excellent analytical skills.Good communication and interpersonal skills.Attention to detail for precise analysis of data.Critical thinking and problem-solving skill.Time management and multitasking skills with the ability to prioritize tasks.Required Experience and Qualifications:
Bachelor’s degree in journalism, marketing, communications or a related field and 2+ years of marketing, business communications or public affairs experience.Should be proficient in Microsoft Office Suite, Adobe Creative Suite, WordPress, and customer relationship management.Willingness to learn and work as part of a team in a fast-paced environment.Preferred Skills & Competencies:
Ability to craft social media messages, e-newsletters, and similar communication pieces.Demonstrated knowledge of business promotion activities and collateral material generation.Demonstrated knowledge of MS Word, Excel and PowerPoint and WordPress.Highly proficient in social media skills on multiple ofHave a general understanding of how the Google search algorithm works, as well as basic SEO elements for on-page optimization.Proficiency in Adobe Creative software products (Photoshop, Illustrator, InDesign, etc.)Portfolio with writing and design samples (Preferred)Who we are!
RESA Power is a dynamic, people first organization that prides itself on being the employer of choice in its industry! RESA is fortunate to have an extraordinarily talented group of people who take pride in everything they do! RESA Power has locations throughout the United States & Canada. We are a trusted service provider committed to ensuring the safety, performance, and compliance of electrical distribution systems. With a track record of long-term partnerships and excellence in customer experience for nearly a decade!
Our Mission
Ensure reliable and safe mission-critical power across our customers’ electrical infrastructure lifecycle.
Our Vision
To be the premier, first-choice, trusted provider in the US and Canada for critical power services and products by delivering the best customer and employee experience in the industry.
Core Cultural Competencies
We do it right
We pride ourselves on our integrity and expertise. We don’t cut corners.You perform job responsibilities safely, efficiently, and thoroughly all day, every day.You conduct yourself professionally, ethically, and honestly.You display sound judgment and decision-making skills. You avoid choosing courses of action that assumeunreasonable risk to yourself or the Company.
You are on time and preplan time off.You produce a quality product.We are customer driven
Our number one concern is our customer and our long-term relationships with them prove our dedication.You approach job responsibilities with enthusiasm, professionalism, and in a customer focused manner.You promote goodwill by handling all contacts (example: coworkers, management, vendors, customers, etc.) withrespect, courtesy, cooperation, attentiveness and follow instructions from management.
We focus on growth
We are dedicated to growing the company and our employees.You understand and apply your knowledge of techniques, policy, procedures, equipment, and skills involved in the job.You seek out new assignments and assume additionalYou seek to expand your abilities (certifications, continuing ed, OTJ experience, etc.).We solve problems
Every day is different, so we need to be innovative, decision makers, flexible and adaptable.You efficiently and thoroughly complete assignments.You perform work assignments independently.You propose new ideas and find better ways of doing things.We get it done
We are efficient, reliable and no nonsense. We work hard, but we also play hard.You follow through on commitments in a timelyYou produce easily understandable and accurate reports that meet customer and/or Company expectations.You actively listen. You seek advice and help as appropriate.You can effectively deliver messages to a variety of individuals (RESA employees, vendors, customers, etc.).We
build strong relationships
Our leaders are servant leaders. We provide you with the support of a well-run company, but the connectedness of a We collaborate with each other and our customers.You collaborate to create the best solutions for each other and our customers.You build strong relationships within the team, across RESA departments and locations and with customers and vendors.
Additional Information
Travel:
up to 10% Travel.
Physical Demands:
Occasionally lifting a minimum of 50lbs. Position sits completing computer and phone work.
RESA Power is an equal opportunity employer.
Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)