Blue Mountain
Social Media Coordinator
Blue Mountain, Palmerton, Pennsylvania, United States, 18071
WHAT WE ARE LOOKING FOR : We are seeking someone passionate about all things social media to join our team! The ideal candidate thrives in a fast-paced environment, enjoys keeping up to date on trends, and has a creative eye. You will play a pivotal role in enhancing our online presence and engaging with our audience across various social media platforms. If you are passionate about hospitality, possess strong communication skills, and have a knack for storytelling, we invite you to join our dynamic team.
WHAT YOU BRING TO THE POSITION:
Proficiency in using social media management tools (e.g., Dash Hudson, Hootsuite, Sprout Social) and analytics platforms.Excellent written and verbal communication skills, with a keen eye for detail and storytelling.Strong understanding of social media platforms, trends, and best practices.Creative mindset with the ability to think outside the box and generate innovative content ideas.Basic graphic design skills (knowledge of Adobe Creative Suite is a plus).Analytical skills to interpret data and draw actionable insights for optimization.Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.A team player with strong interpersonal skills and a customer-centric approach.Must be able to work on-site at Blue Mountain Resort, Palmerton, PennsylvaniaFlexibility to have availability on weekends is essential for creating high-quality content and supporting critical team efforts when needed.Must be 18 years of age.WHAT YOU CAN EXPECT:
Develop creative and engaging content tailored to each social media platform (Instagram, Facebook, Twitter, LinkedIn, etc.). Write captivating captions, blogs, and articles to accompany visual content.Capture high-quality photos and videos showcasing resort amenities, activities, events, and promotions.Generate graphic content; flyers, social squares, event covers, etc.Monitor social media channels for mentions, comments, and messages, and promptly respond to inquiries and comments. Schedule and publish posts in accordance with the content calendar and strategic objectives.Stay updated on social media trends, algorithms, and best practices to optimize performance.Cultivate and nurture relationships with our online community, including guests, influencers, and industry partners.Monitor online reviews and feedback, and collaborate with relevant departments to address guest concerns and enhance the guest experienceTrack and analyze key performance metrics (reach, engagement, conversions, etc.) to assess the effectiveness of social media campaigns.Generate regular reports and insights to evaluate progress, identify trends, and recommend improvements.Utilize data-driven insights to optimize content strategies and drive continuous growth and engagement.Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
WHAT WE CAN OFFER YOU: We offer the opportunity to join a growing company with over 40 years in the hospitality industry and be a part of setting a new standard of excellence in guest satisfaction. We understand the importance of both personal and professional growth and support our team members in achieving their goals. Team members enjoy benefits including a free season pass and activities around the resort, discounts on food and merchandise, and special team celebrations in an environment that gives you the opportunity to play where you work!
WHY IT’S SO GREAT TO WORK FOR BLUE MOUNTAIN RESORT: Blue Mountain Resort offers an environment that encourages personal and professional growth, collaboration, safety, and fun. We are committed to fostering a rich learning environment based on individual talents and goals.Together we strive to cultivate a community based on trust and respect.
This job description is a general outline of the responsibilities and duties. Additionally, it is not limited to these specifications and is subject to revision by Blue Mountain Resort at any time.
Job offers are contingent upon successful completion of a drug screen, background investigation, and compliance with the U.S. Government Form I-9, Employment Eligibility Verification.
Blue Mountain Resort is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other status protected by applicable law.
WHAT YOU BRING TO THE POSITION:
Proficiency in using social media management tools (e.g., Dash Hudson, Hootsuite, Sprout Social) and analytics platforms.Excellent written and verbal communication skills, with a keen eye for detail and storytelling.Strong understanding of social media platforms, trends, and best practices.Creative mindset with the ability to think outside the box and generate innovative content ideas.Basic graphic design skills (knowledge of Adobe Creative Suite is a plus).Analytical skills to interpret data and draw actionable insights for optimization.Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.A team player with strong interpersonal skills and a customer-centric approach.Must be able to work on-site at Blue Mountain Resort, Palmerton, PennsylvaniaFlexibility to have availability on weekends is essential for creating high-quality content and supporting critical team efforts when needed.Must be 18 years of age.WHAT YOU CAN EXPECT:
Develop creative and engaging content tailored to each social media platform (Instagram, Facebook, Twitter, LinkedIn, etc.). Write captivating captions, blogs, and articles to accompany visual content.Capture high-quality photos and videos showcasing resort amenities, activities, events, and promotions.Generate graphic content; flyers, social squares, event covers, etc.Monitor social media channels for mentions, comments, and messages, and promptly respond to inquiries and comments. Schedule and publish posts in accordance with the content calendar and strategic objectives.Stay updated on social media trends, algorithms, and best practices to optimize performance.Cultivate and nurture relationships with our online community, including guests, influencers, and industry partners.Monitor online reviews and feedback, and collaborate with relevant departments to address guest concerns and enhance the guest experienceTrack and analyze key performance metrics (reach, engagement, conversions, etc.) to assess the effectiveness of social media campaigns.Generate regular reports and insights to evaluate progress, identify trends, and recommend improvements.Utilize data-driven insights to optimize content strategies and drive continuous growth and engagement.Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
WHAT WE CAN OFFER YOU: We offer the opportunity to join a growing company with over 40 years in the hospitality industry and be a part of setting a new standard of excellence in guest satisfaction. We understand the importance of both personal and professional growth and support our team members in achieving their goals. Team members enjoy benefits including a free season pass and activities around the resort, discounts on food and merchandise, and special team celebrations in an environment that gives you the opportunity to play where you work!
WHY IT’S SO GREAT TO WORK FOR BLUE MOUNTAIN RESORT: Blue Mountain Resort offers an environment that encourages personal and professional growth, collaboration, safety, and fun. We are committed to fostering a rich learning environment based on individual talents and goals.Together we strive to cultivate a community based on trust and respect.
This job description is a general outline of the responsibilities and duties. Additionally, it is not limited to these specifications and is subject to revision by Blue Mountain Resort at any time.
Job offers are contingent upon successful completion of a drug screen, background investigation, and compliance with the U.S. Government Form I-9, Employment Eligibility Verification.
Blue Mountain Resort is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other status protected by applicable law.