Ava Labs
Senior Product Marketing Manager, Core/Consumer
Ava Labs, New York, New York, us, 10261
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Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world's assets on one open, programmable blockchain platform
WHAT YOU WILL DO
Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target marketsTake ownership of all Consumer products, GTM/launch strategies, briefs, etc.Align Product and Marketing team goals, processes, and overall communications across other business unitsDesign delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoptionCollaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaignsOptimize channel growth and user acquisition strategiesManage social media and content marketing synergies across Core's product suite, Explorers, Bridge UI/SDKs and AvalancheAssist with daily marketing tasks and operations with data scienceStrategize marketing campaigns across X (previously Twitter), Google, Apple, etc.Develop campaigns and event programming that prime marketing funnels and maximize user acquisitionAct as the "voice of the customer" when collaborating with Product, Engineering, and LeadershipWork with channel owners to define, manage, and activate campaignsMeasure the effectiveness of Product Marketing launches and campaignsEnsure successful delivery of projects in collaboration with key stakeholders (internal and external)WHAT YOU WILL BRING
Bachelor's degree or higher5+ years of technical Product Marketing ManagementHigh urgency and sense of ownershipManaged and delivered 1 or more end-to-end product launchesPrior experience in the blockchain / Web3 industryStrong messaging, positioning, and market segmentation skills for complex technologiesICP analysis, competitive analysis strategies, and case studiesAdept at working closely with PMs and managing a product roadmapPrior experience in startups, enterprise software, or consumer-facing software productsNotion, Google Suite, or other collaboration toolsSocial Media experience, especially Discord & X (previously Twitter)Experience collaborating with marketing, data science, and business teamsNICE TO HAVEExperience in a fast-paced, high-growth start-up environmentExpert-level target market research, messaging, and product launch experienceSuperior technical writing, organizational, verbal, and presentation skillsDeveloper relations, and community and ecosystem developmentExperience with dApp product launchesStrong knowledge of crypto wallets, layer 1 or 2 blockchain(s), or adjacent technologiesPerformance analytics backgroundCustomer acquisition strategies (i.e., paid, SEO, social, web, email)Ability to influence and gain confidence from internal stakeholdersStrong mediation and negotiation skills
Salary Range:
$135,200 to $168,800
(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
#LI-Remote #LI-RP1
WHY AVA LABS?
If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.
Ava Labs is committed to diversity in the workplace and we're proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.
Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world's assets on one open, programmable blockchain platform
WHAT YOU WILL DO
Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target marketsTake ownership of all Consumer products, GTM/launch strategies, briefs, etc.Align Product and Marketing team goals, processes, and overall communications across other business unitsDesign delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoptionCollaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaignsOptimize channel growth and user acquisition strategiesManage social media and content marketing synergies across Core's product suite, Explorers, Bridge UI/SDKs and AvalancheAssist with daily marketing tasks and operations with data scienceStrategize marketing campaigns across X (previously Twitter), Google, Apple, etc.Develop campaigns and event programming that prime marketing funnels and maximize user acquisitionAct as the "voice of the customer" when collaborating with Product, Engineering, and LeadershipWork with channel owners to define, manage, and activate campaignsMeasure the effectiveness of Product Marketing launches and campaignsEnsure successful delivery of projects in collaboration with key stakeholders (internal and external)WHAT YOU WILL BRING
Bachelor's degree or higher5+ years of technical Product Marketing ManagementHigh urgency and sense of ownershipManaged and delivered 1 or more end-to-end product launchesPrior experience in the blockchain / Web3 industryStrong messaging, positioning, and market segmentation skills for complex technologiesICP analysis, competitive analysis strategies, and case studiesAdept at working closely with PMs and managing a product roadmapPrior experience in startups, enterprise software, or consumer-facing software productsNotion, Google Suite, or other collaboration toolsSocial Media experience, especially Discord & X (previously Twitter)Experience collaborating with marketing, data science, and business teamsNICE TO HAVEExperience in a fast-paced, high-growth start-up environmentExpert-level target market research, messaging, and product launch experienceSuperior technical writing, organizational, verbal, and presentation skillsDeveloper relations, and community and ecosystem developmentExperience with dApp product launchesStrong knowledge of crypto wallets, layer 1 or 2 blockchain(s), or adjacent technologiesPerformance analytics backgroundCustomer acquisition strategies (i.e., paid, SEO, social, web, email)Ability to influence and gain confidence from internal stakeholdersStrong mediation and negotiation skills
Salary Range:
$135,200 to $168,800
(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
#LI-Remote #LI-RP1
WHY AVA LABS?
If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.
Ava Labs is committed to diversity in the workplace and we're proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.