Walmart
(USA) Senior Manager, Product Marketing, SEO
Walmart, Sunnyvale, California, United States, 94087
Position Summary...
What you'll do...
Senior Manager, SEO
Walmart Business is a new offering focused on small and medium businesses, non-profits and governments. Our mission is to save organizational customers time, money and hassle. Businesses can leverage Walmart's sourcing advantages, broad assortment, extensive supply chain, store footprint, eCommerce buying platform and cost saving tools to achieve procurement reliability and efficiency. Launched in September 2022, Walmart Business is on a rapid growth trajectory.
The Senior Manager, SEO, drives the SEO strategy and executions for Walmart Business, working together with Walmart.com SEO team. The ideal candidate will have experience in defining SEO priorities, have demonstrated experience navigating ambiguity, and have strong execution skills. This role will help develop and execute end-to-end SEO strategy to drive traffic, revenue and profitable customer acquisition for Walmart Business. Experience operationalizing processes, product roadmap, and finding actionable insights from performance data is critical.
What you'll do...
Develop and execute SEO strategy and tactics to drive SEO traffic, revenue, and acquisition for Walmart Business.
Lead SEO data tracking and reporting processes to identify performance trend and key opportunity to the SEO program.
Implement research, monitor and analyze SEO performance and identify improvement opportunities.
Oversees the development and execution of SEO strategies to improve search engine rankings and increase qualified traffic.
Conducts competitive analysis to identify opportunities for improvement and differentiate the website from competitors.
Collaborates cross-functionally with internal teams, including Walmart.com SEO team, marketing, site-merchandizing, products and Engineering, to ensure consistency deliverables and alignments.
Monitors and tracks performance metrics using analytical tools, providing regular reporting and recommendations for optimization.
You will make an impact by:
Execute any weekly, monthly and ad-hoc SEO reports and dashboard to track business KPIs and other SEO specific metrics, such as organic search ranking, crawling and indexing status, page engagement, and competitor analysis.
Identify search insights and behaviors for different personas of our targeted customers.
Develop and implement keyword research to identify audience based target keywords.
Implement SEO research, analysis and recommendation processes at different stages of any content development projects.
Leading projects to optimize site/page structure, crawling, indexing and key page elements and tags
Lead link building opportunities with relevant and authoritative domains.
Develop and execute tracking and reporting strategy on business KPIs and SEO performance metrics
Research and test new ideas, trends, and technologies within SEO, Content Marketing, Social and other Digital Marketing channels.
Develop and deliver SEO training sessions to educate organization on the capabilities, uses and benefits of SEO decisions.
Location: This role can be based in Sunnyvale or San Bruno, California, or Bentonville, Arkansas.
2-4 years of SEO or similar experience, or
2-4 years of Product Marketing experience in an e-Commerce environment.
B.S. in Marketing, Business, Digital Media or related field (preference for those with an analytic education).
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits and Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We
Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Sunnyvale, California US-04396/San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
840 W California Ave, Sunnyvale, CA 94086-4828, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
What you'll do...
Senior Manager, SEO
Walmart Business is a new offering focused on small and medium businesses, non-profits and governments. Our mission is to save organizational customers time, money and hassle. Businesses can leverage Walmart's sourcing advantages, broad assortment, extensive supply chain, store footprint, eCommerce buying platform and cost saving tools to achieve procurement reliability and efficiency. Launched in September 2022, Walmart Business is on a rapid growth trajectory.
The Senior Manager, SEO, drives the SEO strategy and executions for Walmart Business, working together with Walmart.com SEO team. The ideal candidate will have experience in defining SEO priorities, have demonstrated experience navigating ambiguity, and have strong execution skills. This role will help develop and execute end-to-end SEO strategy to drive traffic, revenue and profitable customer acquisition for Walmart Business. Experience operationalizing processes, product roadmap, and finding actionable insights from performance data is critical.
What you'll do...
Develop and execute SEO strategy and tactics to drive SEO traffic, revenue, and acquisition for Walmart Business.
Lead SEO data tracking and reporting processes to identify performance trend and key opportunity to the SEO program.
Implement research, monitor and analyze SEO performance and identify improvement opportunities.
Oversees the development and execution of SEO strategies to improve search engine rankings and increase qualified traffic.
Conducts competitive analysis to identify opportunities for improvement and differentiate the website from competitors.
Collaborates cross-functionally with internal teams, including Walmart.com SEO team, marketing, site-merchandizing, products and Engineering, to ensure consistency deliverables and alignments.
Monitors and tracks performance metrics using analytical tools, providing regular reporting and recommendations for optimization.
You will make an impact by:
Execute any weekly, monthly and ad-hoc SEO reports and dashboard to track business KPIs and other SEO specific metrics, such as organic search ranking, crawling and indexing status, page engagement, and competitor analysis.
Identify search insights and behaviors for different personas of our targeted customers.
Develop and implement keyword research to identify audience based target keywords.
Implement SEO research, analysis and recommendation processes at different stages of any content development projects.
Leading projects to optimize site/page structure, crawling, indexing and key page elements and tags
Lead link building opportunities with relevant and authoritative domains.
Develop and execute tracking and reporting strategy on business KPIs and SEO performance metrics
Research and test new ideas, trends, and technologies within SEO, Content Marketing, Social and other Digital Marketing channels.
Develop and deliver SEO training sessions to educate organization on the capabilities, uses and benefits of SEO decisions.
Location: This role can be based in Sunnyvale or San Bruno, California, or Bentonville, Arkansas.
2-4 years of SEO or similar experience, or
2-4 years of Product Marketing experience in an e-Commerce environment.
B.S. in Marketing, Business, Digital Media or related field (preference for those with an analytic education).
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
Benefits and Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We
Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart .
Sunnyvale, California US-04396/San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00
Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...
840 W California Ave, Sunnyvale, CA 94086-4828, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.