AEG
Director of Marketing
AEG, Rye, New York, United States, 10580
WESTCHESTER SOCCER CLUB
JOB TITLE:
Director of Marketing
POSITION TYPE:
Full-time
LOCATION:
Westchester, NY
Overview of Westchester Soccer Club
Westchester Soccer Club (Westchester SC) is the first homegrown professional soccer club in Westchester, NY. Located in one of the densest area's in the United States and in the United Soccer League's (USL) market, the club aims to bring top quality professional soccer to the NY area with the goal to compete for the championship every year. The club will have an Academy which shows a strong commitment to nurturing local talent and the club aims to build a world-class development pipeline for both boys and girls in the Westchester (and surrounding) areas.
The club is dedicated to celebrating the region's profound love for soccer through exciting game experiences and community-focused events.
The club's first team will play in the professional league USL League One (USL1) and the Academy will participate in the USL Academy and Super Y league.
Position Description
The Director of Marketing will be responsible for leading, developing and executing brand marketing strategies and activations. Specifically, working with internal departments, external agencies and partners, spearheading all advertising and promotional campaigns for Westchester Soccer Club.
Duties and Responsibilities
Duties include, but are not limited to:Develops and implements strategic marketing plans to meet annual sales goalsManages game presentation and works closely with operations staff to ensure all consumer facing marketing and brand elements are presented appropriatelyLeads, manages, and creates a plan for the entire marketing staff (traditional media, social media, PR)Collaborates with the sales team to create campaigns focused on both growing the new season ticket member base, retention, group, advance, theme, and walk-up ticketsPlans and oversees advertising and promotional campaigns which may include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinityMaintains consistent oversight and awareness of campaign results and proactively takes corrective action, as needed, to optimize resultsEvaluates market trends and adjust strategies to adapt to the changing market and competitive conditionsActs as a liaison with the Partnerships department to ensure the partners of the organization are supporting sales through internal and external partner distribution channelsCollaborates with senior management to ensure all creative assets properly reflect the brand and are consistent with marketing and sales objectivesWorks with the all other departments to ensure cross-platform executionCollaboratively supports community initiativesDevelops and motivates team membersPerforms other related duties as assignedQualifications
Bachelor's degree requiredAt least 4 years of experience within the sports, entertainment, advertising or media industries preferredAt least 4 years of experience working with media agencies to coordinate delivery of creative assets in accordance with media plansAt least 2-4 years of direct supervisory experienceMust possess a thorough knowledge of the competitive landscape and the brand's competing strengths, weaknesses and market positionDemonstrated understanding of how marketing, creative and media work seamlessly to help brand succeedAbility to lead within a fast-paced environment and deliver amidst demanding timelinesDemonstrated ability to lead a teamExperience in leading marketing and media agenciesAbility to organize and oversee multiple priorities and projects simultaneously.Extensive understanding of creative production processesExtensive experience developing digital and social creative solutionsStrong problem-solving, decision-making and analytical skillsExceptionally strong interpersonal and communication skillsIndependent, self-motivated and creativeProficient in Microsoft Office (Word, Excel, PowerPoint)
Interested in the Job? Please send us a message and your CV and let's talk.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
JOB TITLE:
Director of Marketing
POSITION TYPE:
Full-time
LOCATION:
Westchester, NY
Overview of Westchester Soccer Club
Westchester Soccer Club (Westchester SC) is the first homegrown professional soccer club in Westchester, NY. Located in one of the densest area's in the United States and in the United Soccer League's (USL) market, the club aims to bring top quality professional soccer to the NY area with the goal to compete for the championship every year. The club will have an Academy which shows a strong commitment to nurturing local talent and the club aims to build a world-class development pipeline for both boys and girls in the Westchester (and surrounding) areas.
The club is dedicated to celebrating the region's profound love for soccer through exciting game experiences and community-focused events.
The club's first team will play in the professional league USL League One (USL1) and the Academy will participate in the USL Academy and Super Y league.
Position Description
The Director of Marketing will be responsible for leading, developing and executing brand marketing strategies and activations. Specifically, working with internal departments, external agencies and partners, spearheading all advertising and promotional campaigns for Westchester Soccer Club.
Duties and Responsibilities
Duties include, but are not limited to:Develops and implements strategic marketing plans to meet annual sales goalsManages game presentation and works closely with operations staff to ensure all consumer facing marketing and brand elements are presented appropriatelyLeads, manages, and creates a plan for the entire marketing staff (traditional media, social media, PR)Collaborates with the sales team to create campaigns focused on both growing the new season ticket member base, retention, group, advance, theme, and walk-up ticketsPlans and oversees advertising and promotional campaigns which may include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinityMaintains consistent oversight and awareness of campaign results and proactively takes corrective action, as needed, to optimize resultsEvaluates market trends and adjust strategies to adapt to the changing market and competitive conditionsActs as a liaison with the Partnerships department to ensure the partners of the organization are supporting sales through internal and external partner distribution channelsCollaborates with senior management to ensure all creative assets properly reflect the brand and are consistent with marketing and sales objectivesWorks with the all other departments to ensure cross-platform executionCollaboratively supports community initiativesDevelops and motivates team membersPerforms other related duties as assignedQualifications
Bachelor's degree requiredAt least 4 years of experience within the sports, entertainment, advertising or media industries preferredAt least 4 years of experience working with media agencies to coordinate delivery of creative assets in accordance with media plansAt least 2-4 years of direct supervisory experienceMust possess a thorough knowledge of the competitive landscape and the brand's competing strengths, weaknesses and market positionDemonstrated understanding of how marketing, creative and media work seamlessly to help brand succeedAbility to lead within a fast-paced environment and deliver amidst demanding timelinesDemonstrated ability to lead a teamExperience in leading marketing and media agenciesAbility to organize and oversee multiple priorities and projects simultaneously.Extensive understanding of creative production processesExtensive experience developing digital and social creative solutionsStrong problem-solving, decision-making and analytical skillsExceptionally strong interpersonal and communication skillsIndependent, self-motivated and creativeProficient in Microsoft Office (Word, Excel, PowerPoint)
Interested in the Job? Please send us a message and your CV and let's talk.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.