Johns Hopkins University
Marketing Coordinator
Johns Hopkins University, Baltimore, Maryland, United States, 21276
The Marketing Coordinator will work with the digital marketing team to execute compelling communications, marketing and fundraising campaigns across digital channels, including established channels on Facebook, Instagram, LinkedIn, X, YouTube, and Jhpiego.org. The role will pioneer community building efforts for Jhpiego, offering our audiences new ways to engage and stay connected. This role will spearhead unplanned social media content—including content that responds to newsworthy global events—as well as managing live moments, and routine conferences and events.
The role will provide strategic support to all of Jhpiego’s marketing efforts, offering best practices and coordinating data-based insight and knowledge-sharing amongst departmental and global colleagues.
This role is focused on content production, so candidates will be strong writers, have an eye for design, and should possess video editing skills, as well as an ability to be lively on-camera talent. This person possesses excellent judgement and discernment to act as a voice for the organization.
RESPONSIBILITIES:
Social Content Creation
Contribute to the creation of original and evergreen social media posts for Jhpiego’s social media channels, including:
Written content
On-brand design per unique channel
Photo editing
Social video production, with a high-level understanding of using b-roll effectively to engage social audiences
Build momentum for, and oversee social media for live moments, acting as behind-the-scenes producer and occasionally as a visible emcee
Increase the capacity of Jhpiego leaders, especially in our countries, to perform well in live social moments
Work alongside our events team to elevate our social media for routine events and conferences, including social toolkits, mentoring key speakers and attendees, and identifying potential collaborative opportunities with peers
Track and engage with world news to ensure Jhpiego global accounts are responsive to current events, helping steward an internal volunteer team that contributes to newsy moments
Partner with our development team to develop content for fundraising campaigns related to humanitarian crises, news events, and other timebound opportunities
Work alongside communications and fundraising teams to disseminate social content onto appropriate channels
Engage and grow a US-based general public audience with the goal of converting engaged audience members to donors
Monitor global social media channels to ensure brand and content compliance, and help establish best practices amongst our global colleagues.
Social community-building
Monitor and foster engagement across all social platforms by implementing systems that help us respond, pose and answer questions, comment and dialogue with our audiences
Brainstorm and implement strategies to increase engagement with our audiences, proactively serving as a community manager with a focus on Meta and LinkedIn audiences.
Build communities of people who want to support Jhpiego’s efforts to save lives and improve health
Develop methods to track and engage with our top audiences on key social channels.
Marketing Production, Execution and Support
Alongside the Marketing Manager, coordinate marketing projects across the team and department, to ensure execution of deliverables
Organize and coordinate annual updates to marketing plans, templates, relevant materials and evergreen content
Provide recommendations to improve campaign performance, increase brand awareness, and support marketing goals
Evaluate current processes and makes recommendations for process changes, then implement changes to create new guidelines or structure
Collaborate with internal and external stakeholders to fulfill marketing requests as needed
Effectively track and manage marketing team projects using project management software
Special Skills, Knowledge & Abilities:
Ability to drive engagement on social media
Thorough understanding of social media landscape and ability to customize content based on channel and audience
Ability to think creatively and execute new and innovative social campaigns
Ability to analyse social media data
Demonstrated project management ability
Demonstrated ability to write successful content for social media channels
Ability to work cross-culturally with a diverse and international team of colleagues and stakeholders
Excellent writing ability
Strong understanding of design and brand principles, including demonstrated ability to execute creative content on social media
Demonstrated eye for principles of good photography and videography and how multimedia content enhances social media engagement
Minimum Qualifications
Bachelor’s Degree
Three years related experience
Classified Title: Marketing Coordinator
Job Posting Title (Working Title): Marketing Coordinator
Role/Level/Range: ATO 37.5/03/OF
Starting Salary Range: $40,164 - $53,553 Commensurate with Experience
Employee group: Full Time
Schedule: Mon - Fri 8:30 AM - 5:00 PM
Exempt Status: Non-Exempt
Location: Jhpiego
Department name: 60000069-Global Engagement GECO
Personnel area: Academic and Business Centers
Equal Opportunity Employer:
Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The university promotes affirmative action for minorities, women, disabled persons, and veterans.
The role will provide strategic support to all of Jhpiego’s marketing efforts, offering best practices and coordinating data-based insight and knowledge-sharing amongst departmental and global colleagues.
This role is focused on content production, so candidates will be strong writers, have an eye for design, and should possess video editing skills, as well as an ability to be lively on-camera talent. This person possesses excellent judgement and discernment to act as a voice for the organization.
RESPONSIBILITIES:
Social Content Creation
Contribute to the creation of original and evergreen social media posts for Jhpiego’s social media channels, including:
Written content
On-brand design per unique channel
Photo editing
Social video production, with a high-level understanding of using b-roll effectively to engage social audiences
Build momentum for, and oversee social media for live moments, acting as behind-the-scenes producer and occasionally as a visible emcee
Increase the capacity of Jhpiego leaders, especially in our countries, to perform well in live social moments
Work alongside our events team to elevate our social media for routine events and conferences, including social toolkits, mentoring key speakers and attendees, and identifying potential collaborative opportunities with peers
Track and engage with world news to ensure Jhpiego global accounts are responsive to current events, helping steward an internal volunteer team that contributes to newsy moments
Partner with our development team to develop content for fundraising campaigns related to humanitarian crises, news events, and other timebound opportunities
Work alongside communications and fundraising teams to disseminate social content onto appropriate channels
Engage and grow a US-based general public audience with the goal of converting engaged audience members to donors
Monitor global social media channels to ensure brand and content compliance, and help establish best practices amongst our global colleagues.
Social community-building
Monitor and foster engagement across all social platforms by implementing systems that help us respond, pose and answer questions, comment and dialogue with our audiences
Brainstorm and implement strategies to increase engagement with our audiences, proactively serving as a community manager with a focus on Meta and LinkedIn audiences.
Build communities of people who want to support Jhpiego’s efforts to save lives and improve health
Develop methods to track and engage with our top audiences on key social channels.
Marketing Production, Execution and Support
Alongside the Marketing Manager, coordinate marketing projects across the team and department, to ensure execution of deliverables
Organize and coordinate annual updates to marketing plans, templates, relevant materials and evergreen content
Provide recommendations to improve campaign performance, increase brand awareness, and support marketing goals
Evaluate current processes and makes recommendations for process changes, then implement changes to create new guidelines or structure
Collaborate with internal and external stakeholders to fulfill marketing requests as needed
Effectively track and manage marketing team projects using project management software
Special Skills, Knowledge & Abilities:
Ability to drive engagement on social media
Thorough understanding of social media landscape and ability to customize content based on channel and audience
Ability to think creatively and execute new and innovative social campaigns
Ability to analyse social media data
Demonstrated project management ability
Demonstrated ability to write successful content for social media channels
Ability to work cross-culturally with a diverse and international team of colleagues and stakeholders
Excellent writing ability
Strong understanding of design and brand principles, including demonstrated ability to execute creative content on social media
Demonstrated eye for principles of good photography and videography and how multimedia content enhances social media engagement
Minimum Qualifications
Bachelor’s Degree
Three years related experience
Classified Title: Marketing Coordinator
Job Posting Title (Working Title): Marketing Coordinator
Role/Level/Range: ATO 37.5/03/OF
Starting Salary Range: $40,164 - $53,553 Commensurate with Experience
Employee group: Full Time
Schedule: Mon - Fri 8:30 AM - 5:00 PM
Exempt Status: Non-Exempt
Location: Jhpiego
Department name: 60000069-Global Engagement GECO
Personnel area: Academic and Business Centers
Equal Opportunity Employer:
Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The university promotes affirmative action for minorities, women, disabled persons, and veterans.