Vice President for Marketing & Communications

Vice President for Marketing & CommunicationsAbout the CompanyEsteemed public universityIndustryHigher EducationTypeEducational InstitutionFounded1872Employees1001-5000CategoriesEducationLander UniversityServicesTrainingAbout the RoleThe Company is seeking a Vice President for Marketing & Communications to provide strategic leadership and oversight for all marketing and communication functions. The successful candidate will be responsible for developing and executing an integrated marketing and branding strategy that supports the institution's enrollment, philanthropic, and reputation enhancement goals. This executive will also ensure cohesive messaging and brand identity across all media platforms, as well as provide analysis and reports to the University leadership. As the Chief Spokesperson, the VP will be a key advisor on communication matters, and will work to elevate and protect the institution's reputation, while also managing a team that is focused on tracking and improving marketing success. Applicants for the Vice President for Marketing & Communications role at the company should have a minimum of 7 years' experience in an executive-level leadership role in marketing, communication, and/or branding. The ideal candidate will have a Bachelor's degree, with an advanced degree related to the field being highly desirable. The role requires a leader with in-depth knowledge of digital marketing practices, excellent interpersonal and communication skills, and experience in brand management, social media, recruitment marketing, and fundraising communications. The VP will be expected to develop and manage budgets, supervise the university's online presence, and lead a team that ensures strong collaboration with various academic and administrative units. The position demands a visionary leader who can effectively tell the institution's story and raise its profile within the region.Hiring Manager TitlePresidentTravel PercentLess than 10%FunctionsMarketing