Barcel USA
Popcornopolis Marketing Director
Barcel USA, Coppell, Texas, United States, 75019
Job Details
LevelSenior
Job LocationBLU National Offices - Coppell, TX
Position TypeFull Time
Education LevelBachelors Degree
Travel PercentageUp to 25%
Job CategoryMarketing
Description
Position Summary:
As a key member of Barcel USA's team, the Popcornopolis Marketing Director leads marketing efforts by planning, developing, and executing marketing strategies aligned to a global vision. Reporting to the Barcel USA General Manager, the Popcornopolis Marketing Director for this high-potential business leads marketing efforts and partners with teams to implement marketing strategies that drive growth.
Key Job Responsibilities:Define marketing, communication, and new product strategies for Popcornopolis team, aligning with the global and US teamsLead the Brand Manager to develop and execute marketing plans and campaigns with markets, ensuring his/her professional growth and developmentLead financial planning to develop plans and forecasts that drive growth and achieve profit objectives for the companyDesign, plan, and execute effective marketing campaigns in line with the global-regional-local marketing strategy and measure campaign effectiveness and ROI. Manage agencies and campaigns for communication plansDefine new product launches, then partner with teams to execute. Monitor performance in marketManage efforts of cross-functional teams to align marketing efforts with overall business activitiesUnderstand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insightsPartner with global team to build global brands, then ensure consistent, relevant, and powerful execution of brand messagingPartner with cross-functional team to ensure profitable growthQualifications
Education and Work History:
Strong progressive Marketing background with 8+ years of experienceBachelor's Degree in Marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.Consumer Packaged Goods or Food Industry experience strongly preferredGlobal experience desiredKey Behavioral Competencies:
Strong people leadership and interpersonal skills to directly manage team members and influence othersPositive, proactive, "can do" attitude to make an impactStrategic and analytical thinker with a drive towards execution and delivering resultsExcellent communication skills and ability to collaborate with multiple teams as well as executivesStrong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environmentAbility to lead across a large global organizationExperience driving business objectives, on time, within budgetComputer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.Ability and willingness to travel up to 30-40% of the time.Proficiency in Spanish preferred
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working condition
LevelSenior
Job LocationBLU National Offices - Coppell, TX
Position TypeFull Time
Education LevelBachelors Degree
Travel PercentageUp to 25%
Job CategoryMarketing
Description
Position Summary:
As a key member of Barcel USA's team, the Popcornopolis Marketing Director leads marketing efforts by planning, developing, and executing marketing strategies aligned to a global vision. Reporting to the Barcel USA General Manager, the Popcornopolis Marketing Director for this high-potential business leads marketing efforts and partners with teams to implement marketing strategies that drive growth.
Key Job Responsibilities:Define marketing, communication, and new product strategies for Popcornopolis team, aligning with the global and US teamsLead the Brand Manager to develop and execute marketing plans and campaigns with markets, ensuring his/her professional growth and developmentLead financial planning to develop plans and forecasts that drive growth and achieve profit objectives for the companyDesign, plan, and execute effective marketing campaigns in line with the global-regional-local marketing strategy and measure campaign effectiveness and ROI. Manage agencies and campaigns for communication plansDefine new product launches, then partner with teams to execute. Monitor performance in marketManage efforts of cross-functional teams to align marketing efforts with overall business activitiesUnderstand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insightsPartner with global team to build global brands, then ensure consistent, relevant, and powerful execution of brand messagingPartner with cross-functional team to ensure profitable growthQualifications
Education and Work History:
Strong progressive Marketing background with 8+ years of experienceBachelor's Degree in Marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.Consumer Packaged Goods or Food Industry experience strongly preferredGlobal experience desiredKey Behavioral Competencies:
Strong people leadership and interpersonal skills to directly manage team members and influence othersPositive, proactive, "can do" attitude to make an impactStrategic and analytical thinker with a drive towards execution and delivering resultsExcellent communication skills and ability to collaborate with multiple teams as well as executivesStrong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environmentAbility to lead across a large global organizationExperience driving business objectives, on time, within budgetComputer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.Ability and willingness to travel up to 30-40% of the time.Proficiency in Spanish preferred
Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working condition