CreditXpert
Director, Product Marketing
CreditXpert, Baltimore, Maryland, United States, 21276
Job OverviewThe Director, Product Marketing will lead efforts to promote and shape messaging of CreditXpert's core predictive analytics platform to the mortgage lending community. As the Director, Product Marketing, you will be responsible for developing and driving the success of our go to market and message strategy by collaborating with Product, Business Intelligence, Client Success, Sales, and Performance Marketing while also guiding our thought-leadership initiatives.Essential Functions:In the Director, Product Marketing role, you will be responsible for several tasks, including.
Lead the development and execution of the go-to-market strategy for messaging and promoting new and enhanced features and functionality.Work cross-functionally with Product, Marketing, Business Intelligence, Client Success, and Sales teams to ensure successful, multi-channel launches.Deeply understand our target buyers and users and their unique drivers, challenges, and journeys, and identify opportunities and tactics to promote CreditXpert's value at key engagement points.Leverage your deep knowledge of our target customers to work with the Product team to inform a forward-looking roadmap strategy that drives innovation and differentiation in the market.Work with the Product and Business Intelligence teams to analyze market data, customer feedback, and usage metrics that drive data-informed decisions to optimize product messaging.Work with the VP of Marketing to set business targets, define budgets, and create frameworks for analyzing and reporting on the performance of product marketing efforts.Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to identify, prioritize, and execute on product-led growth messaging campaigns to drive product-led incremental usage and revenue growth from net new and existing customers.Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to gather, prioritize and share untapped opportunities for growth with key stakeholders through market research and direct customer research.Stay abreast of industry trends, macroeconomic conditions, and competitive landscape to inform product and marketing strategies.
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Lead the development and execution of the go-to-market strategy for messaging and promoting new and enhanced features and functionality.Work cross-functionally with Product, Marketing, Business Intelligence, Client Success, and Sales teams to ensure successful, multi-channel launches.Deeply understand our target buyers and users and their unique drivers, challenges, and journeys, and identify opportunities and tactics to promote CreditXpert's value at key engagement points.Leverage your deep knowledge of our target customers to work with the Product team to inform a forward-looking roadmap strategy that drives innovation and differentiation in the market.Work with the Product and Business Intelligence teams to analyze market data, customer feedback, and usage metrics that drive data-informed decisions to optimize product messaging.Work with the VP of Marketing to set business targets, define budgets, and create frameworks for analyzing and reporting on the performance of product marketing efforts.Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to identify, prioritize, and execute on product-led growth messaging campaigns to drive product-led incremental usage and revenue growth from net new and existing customers.Work cross-functionally with Product, Sales, Client Success, and Performance Marketing to gather, prioritize and share untapped opportunities for growth with key stakeholders through market research and direct customer research.Stay abreast of industry trends, macroeconomic conditions, and competitive landscape to inform product and marketing strategies.
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