Rakuten
Senior Product Marketing Manager
Rakuten, San Francisco, California, United States, 94199
You are passionate about using data to drive insights and build strategies that solve business problemsYou are a critical thinker with the curiosity and willingness to experiment and validate through testingYou love jumping into data to catch trends, analyze for insights, and ultimately draw insights that inform how we shape our platformYou have a solid understanding and experience with audience segmentation, outlining customer journeys and omnichannel activationTo perform this job successfully, an individual must be able to perform each essential duty satisfactorilyProven track record of developing and executing successful marketing campaignsStrong understanding of consumer behavior, retail and e-commerce business, and KPIs requiredExcellent communication, presentation, leadership, and project management skillsAbility to work collaboratively in a fast-paced and evolving environmentEffective at prioritizing and executing tasks in a high-pressure environmentBachelor's degree in marketing, Business, or related fieldMinimum of 7+ years of experience in product marketing, preferably in consumer technology or retail sectorsResponsibilities
This role involves crafting compelling marketing strategies, driving product launches, and enhancing member engagement across our shopping platformThis person will be collaborating with our Product teams to bring product enhancements to life on our platform and throughout our marketing campaignsYou will be part of the Engagement/Lifecycle marketing team and work cross-functionally with Product, Creative, Consumer Insights, Email & Marketing Operations teams to execute transactional and promotional marketing campaignsStrategy Development: Own product marketing strategy from creative brief to implementation across channels (email, push, in-app, site, etc)Market Analysis: Maintain and share market research to understand emerging trends, competitive landscape, and customer preferences in consumer technologyContent Creation: Collaborate with creative teams to develop engaging marketing assets for product launches/enhancements where necessary to communicate with membersData Support: Work closely with marketing analytics and data teams to measure performance, tests and track ongoing funnel trendsEnsure product teams and data engineering are providing data and eventing information to our marketing systems (CDP, ESP) in a consumable formatFeedback Loop: Collaborate with the Marketing Consumer Insights team to execute in-market research to gain insights into marketing messaging that resonates with consumers and our members and improves understanding of our productCollaboration: Work cross-functionally from planning to development of product enhancementsEnsure alignment with brand messaging and cross-communication and market needs are metplanned product enhancements and how they impact marketing acquisition and engagement effortsInfluence and Lead on Behalf of the Member: Influence product teams by bringing Marketing POV and ensuring that the complete member experience is being thought through, from top of funnel marketing, through product experience, to final rewardIndividual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic locationThe successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implementsUSD $99,306.00 - $171,612.00 annuallyCompany informationRakuten Group, Inc. (TSE's first section: 4755) is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.Founded in 1997, Rakuten is headquartered in Tokyo, with over 17,000 employees and partner staff worldwide. Rakuten's 2018 revenues were 1101.48 billions yen.In Japanese, Rakuten stands for ‘optimism.’It means we believe in the future.It’s an understanding that, with the right mind-set,we can make the future better by what we do today.So we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.Today, our 70+ businesses span e-commerce, digital content, communications and FinTech, bringing the joy of discovery to more than 1.5 billion members across the world.For more information, visithttps://global.rakuten.com/corp/Logistics, Retail, Finance, Financial Services, Technology, Telecommunications, Internet, Internet Services, Financial Technology, Media and EntertainmentCompany Specialties:E-commerce (Rakuten Ichiba, Rakuten Books...), Card & Payments, Life & Leisure support services, Communications & Energy & Mobile, Investment, Sports, Digital Contents, Open EC, AD, Affiliate, Securities, Bank, Insurance, Travel, and Mobile
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This role involves crafting compelling marketing strategies, driving product launches, and enhancing member engagement across our shopping platformThis person will be collaborating with our Product teams to bring product enhancements to life on our platform and throughout our marketing campaignsYou will be part of the Engagement/Lifecycle marketing team and work cross-functionally with Product, Creative, Consumer Insights, Email & Marketing Operations teams to execute transactional and promotional marketing campaignsStrategy Development: Own product marketing strategy from creative brief to implementation across channels (email, push, in-app, site, etc)Market Analysis: Maintain and share market research to understand emerging trends, competitive landscape, and customer preferences in consumer technologyContent Creation: Collaborate with creative teams to develop engaging marketing assets for product launches/enhancements where necessary to communicate with membersData Support: Work closely with marketing analytics and data teams to measure performance, tests and track ongoing funnel trendsEnsure product teams and data engineering are providing data and eventing information to our marketing systems (CDP, ESP) in a consumable formatFeedback Loop: Collaborate with the Marketing Consumer Insights team to execute in-market research to gain insights into marketing messaging that resonates with consumers and our members and improves understanding of our productCollaboration: Work cross-functionally from planning to development of product enhancementsEnsure alignment with brand messaging and cross-communication and market needs are metplanned product enhancements and how they impact marketing acquisition and engagement effortsInfluence and Lead on Behalf of the Member: Influence product teams by bringing Marketing POV and ensuring that the complete member experience is being thought through, from top of funnel marketing, through product experience, to final rewardIndividual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic locationThe successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implementsUSD $99,306.00 - $171,612.00 annuallyCompany informationRakuten Group, Inc. (TSE's first section: 4755) is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.Founded in 1997, Rakuten is headquartered in Tokyo, with over 17,000 employees and partner staff worldwide. Rakuten's 2018 revenues were 1101.48 billions yen.In Japanese, Rakuten stands for ‘optimism.’It means we believe in the future.It’s an understanding that, with the right mind-set,we can make the future better by what we do today.So we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.Today, our 70+ businesses span e-commerce, digital content, communications and FinTech, bringing the joy of discovery to more than 1.5 billion members across the world.For more information, visithttps://global.rakuten.com/corp/Logistics, Retail, Finance, Financial Services, Technology, Telecommunications, Internet, Internet Services, Financial Technology, Media and EntertainmentCompany Specialties:E-commerce (Rakuten Ichiba, Rakuten Books...), Card & Payments, Life & Leisure support services, Communications & Energy & Mobile, Investment, Sports, Digital Contents, Open EC, AD, Affiliate, Securities, Bank, Insurance, Travel, and Mobile
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