Stacklok
Senior Technical Marketing Engineer
Stacklok, Boston, Massachusetts, us, 02298
Location:
This is a remote role; however, candidates must work out of one of the following locations:United States of America or Mexico
We have a strong preference for candidate's who are in Eastern or Central time zone.
Elevator Pitch
The technical marketing engineering function at Stacklok is an essential part of our growth strategy. In this role, you’ll be responsible for developing content and driving technical marketing initiatives that appeal to our target audience of developers and security professionals, with the goal of increasing awareness, adoption, and usage of Stacklok products.
We're in the process of building out this function, and looking for an experienced Technical Marketing Engineer who can partner with the Director of Product Marketing and collaborate across teams to set and execute on our technical marketing strategy.
You’ll work closely with Engineering, Product Management, and our CTO to ensure we're creating content and taking on initiatives that help us reach, educate, and engage a highly technical audience of developers and security engineers. At Stacklok, supporting open source is part of our company culture; in this role, you’ll also have the opportunity to contribute to our open source projects or perhaps start a new one.
This is a unique opportunity to join an exciting Series A startup, grow a technical marketing function from 0-1, and shape our external messaging and product roadmap.
This role reports to the Director of Product Marketing.
Success in the Role: 6-12 Month Expectations
Develop and execute a technical content strategy that communicates Stacklok’s differentiated capabilities to a highly technical developer and security audience. Content might include technical blog posts, reference architectures, product demos, videos, workshops, tutorials, best practice guides, and webinars / livestreams.
By the 12-month mark, you should be able to demonstrate at least a 10%-20% increase in site traffic and conversions based on the execution of your strategy.
Build up our library of video demos and tutorials to help our target audiences clearly understand what our product does and how it can help, helping us ultimately reach and attract new users. Partner with Engineering, Product, and Product Marketing to identify new use cases to explore and highlight.
Contribute to and support the management of our content calendar and social media channels on a weekly basis, in partnership with PMM and our Community Manager.
Develop and disseminate knowledge of competitors through internal presentations, battlecards, and third-party tests, to help inform messaging and product strategy.
In partnership with Product Marketing and the CTO, develop an initial plan for an educational program that can help raise developer awareness of software supply chain security fundamentals.
Provide hands-on demos and technical guidance at 3-5 industry conferences and events, as well as meetings with prospective customers and analysts and online events like webinars and livestreams.
Participation in conferences will require some travel (no more than 20% of your time).
In this Role, You will have the Opportunity to:
Own our technical content strategy and create high-quality technical content for an audience including developers and security engineersIdentify and raise awareness of new use cases for our products by working with Stacklok PMs and engineers
Showcase and document product use cases across different channels and in different formats, ultimately helping to increase our top-of-funnel user pipeline
Identify opportunities to partner with other companies, organizations, or open source communities on content development (like guest blog posts, technical case studies, and conference CFPs)
Help manage Stacklok’s social presence by sharing technical content on our social channels and engaging with our target audiences (in partnership with our Community Manager)
Test-drive and document new features, and provide feedback to Stacklok’s engineering and PM teams
Represent Stacklok at virtual and in-person industry events
Support sales efforts through technical content development and technical assistance in sales meetings
Contribute to Stacklok’s open source projects (Minder and Frizbee), if desired
We know from experience that not ticking every box on the skills sections stops many from applying. Please apply regardless of your self-assessment -- we want to hear from you! We have seen people succeed with a diverse range of skills and experiences.
Desired Skills & Experience
Evidence of increasing site traffic, leads, and conversions in a prior technical marketing, product marketing, sales engineering, or developer relations role (or a related field), preferably in a startup or high-growth environment (or a related field)
Prior experience marketing to a developer audience and an understanding of how developers work
While our products are built for enterprise use, we know it is the day-to-day practitioners (DevOps, security engineers, developers) who evaluate our software, and they need access to great technical documentation and content. We aren’t interested in pursuing traditional enterprise marketing approaches (nor do we think they will work well).
A track record of and comfort level with demoing in higher-pressure environments (e.g., analyst and customer calls; industry conferences)
Video creation and basic video editing skills, using your editing platform of choice
At least one example of technical content (a blog post, a demo, etc) that you’ve created in the past
Prior experience in the cybersecurity or application security industry
Some familiarity with programming languages is desired
Minder is written in Go, and our policy templates are written in YAML and Rego. Minder supports languages including Python, Go, and JavaScript. A basic understanding of one or more of these languages will help you more effectively write technical documentation, code samples for tutorials, and other content.
#J-18808-Ljbffr
This is a remote role; however, candidates must work out of one of the following locations:United States of America or Mexico
We have a strong preference for candidate's who are in Eastern or Central time zone.
Elevator Pitch
The technical marketing engineering function at Stacklok is an essential part of our growth strategy. In this role, you’ll be responsible for developing content and driving technical marketing initiatives that appeal to our target audience of developers and security professionals, with the goal of increasing awareness, adoption, and usage of Stacklok products.
We're in the process of building out this function, and looking for an experienced Technical Marketing Engineer who can partner with the Director of Product Marketing and collaborate across teams to set and execute on our technical marketing strategy.
You’ll work closely with Engineering, Product Management, and our CTO to ensure we're creating content and taking on initiatives that help us reach, educate, and engage a highly technical audience of developers and security engineers. At Stacklok, supporting open source is part of our company culture; in this role, you’ll also have the opportunity to contribute to our open source projects or perhaps start a new one.
This is a unique opportunity to join an exciting Series A startup, grow a technical marketing function from 0-1, and shape our external messaging and product roadmap.
This role reports to the Director of Product Marketing.
Success in the Role: 6-12 Month Expectations
Develop and execute a technical content strategy that communicates Stacklok’s differentiated capabilities to a highly technical developer and security audience. Content might include technical blog posts, reference architectures, product demos, videos, workshops, tutorials, best practice guides, and webinars / livestreams.
By the 12-month mark, you should be able to demonstrate at least a 10%-20% increase in site traffic and conversions based on the execution of your strategy.
Build up our library of video demos and tutorials to help our target audiences clearly understand what our product does and how it can help, helping us ultimately reach and attract new users. Partner with Engineering, Product, and Product Marketing to identify new use cases to explore and highlight.
Contribute to and support the management of our content calendar and social media channels on a weekly basis, in partnership with PMM and our Community Manager.
Develop and disseminate knowledge of competitors through internal presentations, battlecards, and third-party tests, to help inform messaging and product strategy.
In partnership with Product Marketing and the CTO, develop an initial plan for an educational program that can help raise developer awareness of software supply chain security fundamentals.
Provide hands-on demos and technical guidance at 3-5 industry conferences and events, as well as meetings with prospective customers and analysts and online events like webinars and livestreams.
Participation in conferences will require some travel (no more than 20% of your time).
In this Role, You will have the Opportunity to:
Own our technical content strategy and create high-quality technical content for an audience including developers and security engineersIdentify and raise awareness of new use cases for our products by working with Stacklok PMs and engineers
Showcase and document product use cases across different channels and in different formats, ultimately helping to increase our top-of-funnel user pipeline
Identify opportunities to partner with other companies, organizations, or open source communities on content development (like guest blog posts, technical case studies, and conference CFPs)
Help manage Stacklok’s social presence by sharing technical content on our social channels and engaging with our target audiences (in partnership with our Community Manager)
Test-drive and document new features, and provide feedback to Stacklok’s engineering and PM teams
Represent Stacklok at virtual and in-person industry events
Support sales efforts through technical content development and technical assistance in sales meetings
Contribute to Stacklok’s open source projects (Minder and Frizbee), if desired
We know from experience that not ticking every box on the skills sections stops many from applying. Please apply regardless of your self-assessment -- we want to hear from you! We have seen people succeed with a diverse range of skills and experiences.
Desired Skills & Experience
Evidence of increasing site traffic, leads, and conversions in a prior technical marketing, product marketing, sales engineering, or developer relations role (or a related field), preferably in a startup or high-growth environment (or a related field)
Prior experience marketing to a developer audience and an understanding of how developers work
While our products are built for enterprise use, we know it is the day-to-day practitioners (DevOps, security engineers, developers) who evaluate our software, and they need access to great technical documentation and content. We aren’t interested in pursuing traditional enterprise marketing approaches (nor do we think they will work well).
A track record of and comfort level with demoing in higher-pressure environments (e.g., analyst and customer calls; industry conferences)
Video creation and basic video editing skills, using your editing platform of choice
At least one example of technical content (a blog post, a demo, etc) that you’ve created in the past
Prior experience in the cybersecurity or application security industry
Some familiarity with programming languages is desired
Minder is written in Go, and our policy templates are written in YAML and Rego. Minder supports languages including Python, Go, and JavaScript. A basic understanding of one or more of these languages will help you more effectively write technical documentation, code samples for tutorials, and other content.
#J-18808-Ljbffr