Kqed Inc
Audience Research Manager
Kqed Inc, San Francisco, California, United States, 94199
Position SummaryThe Audience Research Manager is an integral member of KQED’s Audience Intelligence team, which is tasked with elevating audience needs and behaviors across our media and technology portfolios. The Research Manager will identify, design, and lead mixed-methods research projects to support both existing operations and strategic initiatives, working cross-functionally with product development, content design, marketing, fundraising, and a variety of other teams.
The ideal candidate will have 2-4 years of quantitative and qualitative research experience, a very high degree of analytical and technical aptitude, and an innate curiosity about how people think and why.
This is a hybrid position working two days a week in our San Francisco headquarters. It is largely an independent contributor role with management responsibility over interns.
KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
KQED Code of Ethics
https://www.kqed.org/about/code-ethics
The mission that drives us:KQED provide citizens of Northern California with a community-supported alternative to commercial media.
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.This role will work hybrid between working in
KQED's newly renovated headquarters
and working remotely. KQED requires
employees to be fully vaccinated against COVID-19.
Salary Information: $93,600-$117,000 Annually
Essential Functions
Design and lead quantitative, qualitative, and mixed-methods research projects end-to-end: help identify research needs and choose the right methodology, define recruiting targets, write screeners, surveys, and discussion guides, oversee data collection, moderate interviews, analyze transcripts and quantitative data, and produce/present compelling reports.Oversee daily research operations, including managing our internal respondent panel, tracking projects, interfacing with stakeholders, and managing vendors.Manage KQED’s audience research intern to ensure they are assigned engaging research projects, given ample opportunities to meet stakeholders and shadow other team members, and receive skill and career development mentorshipPartner with internal stakeholders to identify, refine, and prioritize research initiativesIdentify and track baseline metrics that reflect our understanding of existing and prospective audience behaviors and needsIdentify and implement new methodologies, technologies, and third-party services to continually improve quality and operational efficiencySupport other departments’ use of self-service research and reporting tools by providing operational guidance, subject matter expertise, and occasionally tech supportOther duties as assignedPreferred qualifications
Exposure to a wide variety of research domains, like concept testing, product research, corporate/GTM strategy, or marketingExperience conducting in-person researchProficiency in a programming language (Python, R, JavaScript, or Java preferred) , and basic proficiency in SQLSome basic familiarity with advanced statistical or analytical techniques like time-series/autoregression, causalmodeling, hierarchical or ensemble models, or machine learning algorithmsExposure to qualitative techniques like diaries/discussion boards, or to more esoteric mixed-methods tools like RemeshAbility to digest relevant scientific or academic literatureOther kinds of demonstrated technical aptitudePhysical Demands
Ability to lift a minimum of fifteen (15) poundsAbility to exert maximum muscle force to lift, push, pull or carryAbility to use abdominal and lower back muscles over time without fatigueAbility to stand and/or sit for extended periodsAbility to bend, stoop, stretch, twist, sit, and reachFine motor skillsGood visual and auditory acuityThe physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.
NOTE: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties as necessary to meet the ongoing needs of this organization.
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The ideal candidate will have 2-4 years of quantitative and qualitative research experience, a very high degree of analytical and technical aptitude, and an innate curiosity about how people think and why.
This is a hybrid position working two days a week in our San Francisco headquarters. It is largely an independent contributor role with management responsibility over interns.
KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.
We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.
KQED Code of Ethics
https://www.kqed.org/about/code-ethics
The mission that drives us:KQED provide citizens of Northern California with a community-supported alternative to commercial media.
We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.This role will work hybrid between working in
KQED's newly renovated headquarters
and working remotely. KQED requires
employees to be fully vaccinated against COVID-19.
Salary Information: $93,600-$117,000 Annually
Essential Functions
Design and lead quantitative, qualitative, and mixed-methods research projects end-to-end: help identify research needs and choose the right methodology, define recruiting targets, write screeners, surveys, and discussion guides, oversee data collection, moderate interviews, analyze transcripts and quantitative data, and produce/present compelling reports.Oversee daily research operations, including managing our internal respondent panel, tracking projects, interfacing with stakeholders, and managing vendors.Manage KQED’s audience research intern to ensure they are assigned engaging research projects, given ample opportunities to meet stakeholders and shadow other team members, and receive skill and career development mentorshipPartner with internal stakeholders to identify, refine, and prioritize research initiativesIdentify and track baseline metrics that reflect our understanding of existing and prospective audience behaviors and needsIdentify and implement new methodologies, technologies, and third-party services to continually improve quality and operational efficiencySupport other departments’ use of self-service research and reporting tools by providing operational guidance, subject matter expertise, and occasionally tech supportOther duties as assignedPreferred qualifications
Exposure to a wide variety of research domains, like concept testing, product research, corporate/GTM strategy, or marketingExperience conducting in-person researchProficiency in a programming language (Python, R, JavaScript, or Java preferred) , and basic proficiency in SQLSome basic familiarity with advanced statistical or analytical techniques like time-series/autoregression, causalmodeling, hierarchical or ensemble models, or machine learning algorithmsExposure to qualitative techniques like diaries/discussion boards, or to more esoteric mixed-methods tools like RemeshAbility to digest relevant scientific or academic literatureOther kinds of demonstrated technical aptitudePhysical Demands
Ability to lift a minimum of fifteen (15) poundsAbility to exert maximum muscle force to lift, push, pull or carryAbility to use abdominal and lower back muscles over time without fatigueAbility to stand and/or sit for extended periodsAbility to bend, stoop, stretch, twist, sit, and reachFine motor skillsGood visual and auditory acuityThe physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.
NOTE: This job description is not intended to be all-inclusive. Employees may be required to perform other related duties as necessary to meet the ongoing needs of this organization.
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