Mesh
Product Marketing lead
Mesh, San Jose, California, United States, 95199
[Full Time] Product Marketing lead at Mesh (United States) | BEAMSTART Jobs
Product Marketing lead
Mesh United StatesDate Posted07 Jun, 2023Work LocationSan Jose, CA, United StatesSalary Offered$2000000 — $3000000 yearlyJob TypeFull TimeExperience Required6+ yearsRemote WorkYesStock OptionsNoVacancies1 availableWhat is Mesh?Mesh is a performance enablement platform that helps distributed teams achieve their goals faster byestablishing clarity of goals throughout the organisationinculcating the habit of regular check-insenabling continuous feedback and constructive advice throughout the organisationcareer planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact on the bottom line.Company CultureAt Mesh, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. If you think you can see yourself delivering WOW as a member of the Mesh team, then check out the job description below!ROLE ????????????????????This role will give you the opportunity to:Choose your own path to success - you’ll have the freedom to define the vision and the responsibility for making it happenInspire teams with your ideas, knowledge and self-starting attitudeBe flexible in how and where you work - we understand everyone needs a little something different so we’ll do our best to make it happenWhat you’ll doSegmentation and Personas: Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.Define, refine, and update our target buyer segments and personasSupport research into new market segments, ICPs, and personas (collect feedback/info from sales and work together)Maintain internal training tools that provide definitions, positioning, and messaging for our target segments and buyersCreate specialised collateral targets at specific segments or buyersProduct Positioning and MessagingLead the development of product messaging and positioning globally, with an eye toward competitive differentiation across all relevant business categories.Develop a deep understanding of the voice of our customer/prospect to partner with Product to influence future product development.Develop creative ideas that shape our customer engagement, GTM, and internal evangelism that are differentiated and help position Mesh as an emerging competitorOwn the website, product knowledge hub, and allied collaterals, as well as drive development using web development resourcesWebsite and CRO ManagementOwn and update the website and consistently track performance on conversionsRun CRO, A/B tests and personalization experiments to boost engagement and conversionCollaborate with Demand on Paid Search campaigns and provide landing pages messaging and illustrationsRevenue Teams EnablementCreating/updating the sales pitch decks across the buyer lifecycleProduct-focused content like product overviews, competitor comparisons, data-flow diagramsDevelop compelling and easy-to-understand internally facing content for Sales, CS, Operations, and others, including; sales training, positioning, FAQs, and cheat sheetsBuyer enablement content, like implementation overviews, templates, ROI calculator, maturity assessment, etc.Maintain our competitive collateral - battle cards, decks, docs, etc.What you'll needYou could be a great fit if you :Demonstrated experience in product marketing that includes messaging and positioning, pricing, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, analyst relations, and more.5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organizationExperience managing and developing new marketing programs with clear data-driven results, great plus if in a challenger brandExperience collaborating effectively with sales, product, and customer success to achieve resultsExperience working with demand generation to evaluate business data to deliver high-converting programs that result in revenueExperience driving targeted messages in B2B markets with account-based marketingSuperb excellent written and oral communication skills. This role demands someone in love with the spoken and written word, understanding the power of getting it ‘just right’ online and offline.What else does Mesh have to offer?We’re so glad you asked!We invest in our people’s personal and professional growth because that sort of growth begets business impact and personal fulfilmentWe believe in the value of continued learning investments and reimbursements. We offer a competitive salary (including equity) and our benefits are thoughtful.We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it.Mesh has also implemented a remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable).If that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Mesh continue to grow!Mesh is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.About Mesh
Performance management platform that fits the way you work
Company Size:
11 - 50 People
Year Founded:
2020
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
Share This JobMore Full Time Jobs
Solutions Consultant
San FranciscoFull Time$800000 - $1400000 yearlyDevOps Engineer
Fort Collins, COFull Time$90000 - $150000 yearlySenior Deputy Director, Cybersecurity Quality & Safety- $200k + equity
San Diego, CAFull Time$200000 yearlyAssociate Director/Director, Business Development - Pharma Enterprise Sales
BostonFull TimeAssociate Director, Lab Enablement
BostonFull TimeMore Companies Hiring
Karate Labs
United StatesNimbleRx
United StatesRespaid
United StatesAutomat (formerly lasso)
United StatesSpruce Systems
United StatesBEAMSTART brings you the latest news, databases, and jobs from all around the world on startups, technology, and business. Stay updated with industry news, plug-in to exciting community events, and discover incredible career opportunities with the world's most innovative companies.Discover
Jobs
Full TimePart TimeContractInternshipVolunteerCompaniesCandidatesPost a JobFor RecruitersOur
Company
NewsJobsDatabaseAbout UsDownload AppMore© Copyright 2023 BEAMSTART . All Rights Reserved.
#J-18808-Ljbffr
Product Marketing lead
Mesh United StatesDate Posted07 Jun, 2023Work LocationSan Jose, CA, United StatesSalary Offered$2000000 — $3000000 yearlyJob TypeFull TimeExperience Required6+ yearsRemote WorkYesStock OptionsNoVacancies1 availableWhat is Mesh?Mesh is a performance enablement platform that helps distributed teams achieve their goals faster byestablishing clarity of goals throughout the organisationinculcating the habit of regular check-insenabling continuous feedback and constructive advice throughout the organisationcareer planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact on the bottom line.Company CultureAt Mesh, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. If you think you can see yourself delivering WOW as a member of the Mesh team, then check out the job description below!ROLE ????????????????????This role will give you the opportunity to:Choose your own path to success - you’ll have the freedom to define the vision and the responsibility for making it happenInspire teams with your ideas, knowledge and self-starting attitudeBe flexible in how and where you work - we understand everyone needs a little something different so we’ll do our best to make it happenWhat you’ll doSegmentation and Personas: Constant validation and enablement around our ICP and target buyers while also exploring new market opportunities.Define, refine, and update our target buyer segments and personasSupport research into new market segments, ICPs, and personas (collect feedback/info from sales and work together)Maintain internal training tools that provide definitions, positioning, and messaging for our target segments and buyersCreate specialised collateral targets at specific segments or buyersProduct Positioning and MessagingLead the development of product messaging and positioning globally, with an eye toward competitive differentiation across all relevant business categories.Develop a deep understanding of the voice of our customer/prospect to partner with Product to influence future product development.Develop creative ideas that shape our customer engagement, GTM, and internal evangelism that are differentiated and help position Mesh as an emerging competitorOwn the website, product knowledge hub, and allied collaterals, as well as drive development using web development resourcesWebsite and CRO ManagementOwn and update the website and consistently track performance on conversionsRun CRO, A/B tests and personalization experiments to boost engagement and conversionCollaborate with Demand on Paid Search campaigns and provide landing pages messaging and illustrationsRevenue Teams EnablementCreating/updating the sales pitch decks across the buyer lifecycleProduct-focused content like product overviews, competitor comparisons, data-flow diagramsDevelop compelling and easy-to-understand internally facing content for Sales, CS, Operations, and others, including; sales training, positioning, FAQs, and cheat sheetsBuyer enablement content, like implementation overviews, templates, ROI calculator, maturity assessment, etc.Maintain our competitive collateral - battle cards, decks, docs, etc.What you'll needYou could be a great fit if you :Demonstrated experience in product marketing that includes messaging and positioning, pricing, competitive analysis and positioning, quantitative and qualitative analysis, product launch management, GTM strategy and sales tool development, leveraging customer and market insights to inform product roadmap, analyst relations, and more.5+ years experience in storytelling and delivering compelling product marketing results in a B2B Software/SaaS organizationExperience managing and developing new marketing programs with clear data-driven results, great plus if in a challenger brandExperience collaborating effectively with sales, product, and customer success to achieve resultsExperience working with demand generation to evaluate business data to deliver high-converting programs that result in revenueExperience driving targeted messages in B2B markets with account-based marketingSuperb excellent written and oral communication skills. This role demands someone in love with the spoken and written word, understanding the power of getting it ‘just right’ online and offline.What else does Mesh have to offer?We’re so glad you asked!We invest in our people’s personal and professional growth because that sort of growth begets business impact and personal fulfilmentWe believe in the value of continued learning investments and reimbursements. We offer a competitive salary (including equity) and our benefits are thoughtful.We believe that taking the time for you is important and have a flexible vacation/time-off policy to prove it.Mesh has also implemented a remote-first hybrid model (team-dependent, you work from wherever makes you most comfortable).If that gets you excited, now is the perfect time to join; so bring your appetite for ownership and creation and help Mesh continue to grow!Mesh is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.About Mesh
Performance management platform that fits the way you work
Company Size:
11 - 50 People
Year Founded:
2020
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
Share This JobMore Full Time Jobs
Solutions Consultant
San FranciscoFull Time$800000 - $1400000 yearlyDevOps Engineer
Fort Collins, COFull Time$90000 - $150000 yearlySenior Deputy Director, Cybersecurity Quality & Safety- $200k + equity
San Diego, CAFull Time$200000 yearlyAssociate Director/Director, Business Development - Pharma Enterprise Sales
BostonFull TimeAssociate Director, Lab Enablement
BostonFull TimeMore Companies Hiring
Karate Labs
United StatesNimbleRx
United StatesRespaid
United StatesAutomat (formerly lasso)
United StatesSpruce Systems
United StatesBEAMSTART brings you the latest news, databases, and jobs from all around the world on startups, technology, and business. Stay updated with industry news, plug-in to exciting community events, and discover incredible career opportunities with the world's most innovative companies.Discover
Jobs
Full TimePart TimeContractInternshipVolunteerCompaniesCandidatesPost a JobFor RecruitersOur
Company
NewsJobsDatabaseAbout UsDownload AppMore© Copyright 2023 BEAMSTART . All Rights Reserved.
#J-18808-Ljbffr