Virbac
Ecommerce Marketing Manager - Retail
Virbac, Westlake, Texas, United States,
Experiencing together a unique human adventure
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Developing strategies
In partnership with the Director, create and implement retail marketing strategies to increase online sales (pureplay, multi-channel & others). This may include research, analyzing customer data, and identifying trends and opportunities, as well as the competitive landscape.
Partner with key distributors to expand existing relationships and determine best allocation of MDF spent through multi-channel advertising.
Managing campaigns
Oversee and optimize advertising campaigns across various eRetailer partners; including but not limited to CRM, Social, SEO, etc.
Lead performance analytics to determine success (ROI/ROAS) and share out KPIs to corresponding stakeholders. Manage finance request submissions for MDF payment as well as campaign funding requests. Eloquently elaborate on QBRs when applicable and influence leadership when necessary
Collaborate cross functionally, but also have the ability to work independently.
Managing content
Partner with graphics lead to create, update, and monitor product content on ecommerce websites for consistency. This may also include developing content calendars and overseeing website uploads (site audits) and landing page development as well as A+ product pages and enhanced PDPs alongside proper engagement analytics.
Skills RequiredNegotiationsAnalytical mindsetCross functional collaborationMentoring/Coaching, TrainingSEO Management and content optimizationBudget ManagementCampaign launch and performance proficiencyA/B Testing and Conversion Rate OptimizationUX/UI ImprovementEmail MarketingProduct Listing and Description CreationMinimum & Desired Requirements:
Bachelor's Degree from an accredited College or University. MBA preferred but not required.7+ years of applicable experience in online Sales, Marketing or Business Development.Strong collaboration skills at all levels within an organizationDemonstrates entrepreneurial spirit and passion for strong data analyticsHas 5+ years experience working with retailers to develop joint business plansAnimal Health/Life Science or Pharmaceuticals industry experience desired but not required
Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.
Joining Virbac means joining dynamic teams ambitious for success.
Add Your Talent to Ours!
Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Developing strategies
In partnership with the Director, create and implement retail marketing strategies to increase online sales (pureplay, multi-channel & others). This may include research, analyzing customer data, and identifying trends and opportunities, as well as the competitive landscape.
Partner with key distributors to expand existing relationships and determine best allocation of MDF spent through multi-channel advertising.
Managing campaigns
Oversee and optimize advertising campaigns across various eRetailer partners; including but not limited to CRM, Social, SEO, etc.
Lead performance analytics to determine success (ROI/ROAS) and share out KPIs to corresponding stakeholders. Manage finance request submissions for MDF payment as well as campaign funding requests. Eloquently elaborate on QBRs when applicable and influence leadership when necessary
Collaborate cross functionally, but also have the ability to work independently.
Managing content
Partner with graphics lead to create, update, and monitor product content on ecommerce websites for consistency. This may also include developing content calendars and overseeing website uploads (site audits) and landing page development as well as A+ product pages and enhanced PDPs alongside proper engagement analytics.
Skills RequiredNegotiationsAnalytical mindsetCross functional collaborationMentoring/Coaching, TrainingSEO Management and content optimizationBudget ManagementCampaign launch and performance proficiencyA/B Testing and Conversion Rate OptimizationUX/UI ImprovementEmail MarketingProduct Listing and Description CreationMinimum & Desired Requirements:
Bachelor's Degree from an accredited College or University. MBA preferred but not required.7+ years of applicable experience in online Sales, Marketing or Business Development.Strong collaboration skills at all levels within an organizationDemonstrates entrepreneurial spirit and passion for strong data analyticsHas 5+ years experience working with retailers to develop joint business plansAnimal Health/Life Science or Pharmaceuticals industry experience desired but not required
Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension.
Joining Virbac means joining dynamic teams ambitious for success.
Add Your Talent to Ours!