Fiesta Restaurant Group
Digital Marketing Analytics Manager
Fiesta Restaurant Group, Miami, Florida, us, 33222
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Digital Marketing Analytics Manager
Apply
locations
Miami, FL
time type
Full time
posted on
Posted 8 Days Ago
job requisition id
R1636
Be a Part of the Fiesta...Come Join The Pollo Nation!You will need an email account click here to create one if you do not currently have one:
Create Email AccountWhen you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be able to view your applications and their statuses. Your password must contain 1 upper case letter, 1 number, and 1 special character.
Job Description:
We are looking for a talented Digital Marketing Analytics Manager to oversee the performance of our app, loyalty and paid acquisition initiatives, as well as maintain website content with an SEO lens to make sure all content is aligned with business strategies. They will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. Other responsibilities include ensuring website quality and efficiency by conducting regular test plans, UTM’S & tagging, as well as improving the User Experience of the website regularly with data (heatmaps, GA and other analytics tools). The Digital Marketing Analytics Manager will also be responsible for key performance indicators that include driving profitable transactions across digital platforms.
Duties & Responsibilities:
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.Analyze and optimize key metrics for our online ordering channels to drive transactions and sales. Apply conversion rate optimization strategies to maximize the effectiveness of digital marketing efforts.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.Lead SEO/SEM optimizationsWork with third party partner & digital marketing director to optimize loyalty campaigns.Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).Understand new and relevant KPI metrics requirements for performance management and optimization purposes.Work with creative and marketing teams to test strategies and innovation.Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Qualifications :
3+ years of previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.Solid understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.Experience in QSR, retail, and/or consumer products preferred.Excellent presentation skills, as well as written and verbal communication skills.Strong project management skills.Critical thinker and creative.Bachelor’s degree in Marketing or relevant field.Skills:
Performance MarketingDigital MarketingSEM & SEOPaid SearchCompetitive AnalysisMarketingDisplay AdvertisingPPCMarketing AutomationReportingWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.If you are a current employee, please apply using the internal application process. Reach out to your manager for more information
About Us
What began in Miami as a simple recipe for citrus-marinated grilled chicken has evolved into a world of tropical flavors, and is quickly transforming into a lifestyle of happy, healthy, laid-back fun continually proving that life’s better under the palm. Welcome to Pollo Tropical where passion is married to freshness to create a one-of-a-kind experience. Our chickens are free of hormones and trans-fats. From our signature grilled chicken and slow roasted mojo pork, to world-renown Create Your Own TropiChops, nothing surprises and delights like our fresh-made food served in a Caribbean inspired atmosphere.There’s plenty of room to stretch out and “move up the beach” at Pollo Tropical – where a fresh and fun atmosphere is fueling our success. Over 45% of our field managers began their careers at Pollo Tropical as hourly team members and have had the opportunity to move up and become managers and supervisors at the corporate level.We offer competitive salaries and benefits in a fun, friendly, family-oriented environment. We hope to hear from you soon!
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Digital Marketing Analytics Manager
Apply
locations
Miami, FL
time type
Full time
posted on
Posted 8 Days Ago
job requisition id
R1636
Be a Part of the Fiesta...Come Join The Pollo Nation!You will need an email account click here to create one if you do not currently have one:
Create Email AccountWhen you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be able to view your applications and their statuses. Your password must contain 1 upper case letter, 1 number, and 1 special character.
Job Description:
We are looking for a talented Digital Marketing Analytics Manager to oversee the performance of our app, loyalty and paid acquisition initiatives, as well as maintain website content with an SEO lens to make sure all content is aligned with business strategies. They will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. Other responsibilities include ensuring website quality and efficiency by conducting regular test plans, UTM’S & tagging, as well as improving the User Experience of the website regularly with data (heatmaps, GA and other analytics tools). The Digital Marketing Analytics Manager will also be responsible for key performance indicators that include driving profitable transactions across digital platforms.
Duties & Responsibilities:
Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.Analyze and optimize key metrics for our online ordering channels to drive transactions and sales. Apply conversion rate optimization strategies to maximize the effectiveness of digital marketing efforts.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.Lead SEO/SEM optimizationsWork with third party partner & digital marketing director to optimize loyalty campaigns.Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).Understand new and relevant KPI metrics requirements for performance management and optimization purposes.Work with creative and marketing teams to test strategies and innovation.Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Qualifications :
3+ years of previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.Solid understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.Experience in QSR, retail, and/or consumer products preferred.Excellent presentation skills, as well as written and verbal communication skills.Strong project management skills.Critical thinker and creative.Bachelor’s degree in Marketing or relevant field.Skills:
Performance MarketingDigital MarketingSEM & SEOPaid SearchCompetitive AnalysisMarketingDisplay AdvertisingPPCMarketing AutomationReportingWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.If you are a current employee, please apply using the internal application process. Reach out to your manager for more information
About Us
What began in Miami as a simple recipe for citrus-marinated grilled chicken has evolved into a world of tropical flavors, and is quickly transforming into a lifestyle of happy, healthy, laid-back fun continually proving that life’s better under the palm. Welcome to Pollo Tropical where passion is married to freshness to create a one-of-a-kind experience. Our chickens are free of hormones and trans-fats. From our signature grilled chicken and slow roasted mojo pork, to world-renown Create Your Own TropiChops, nothing surprises and delights like our fresh-made food served in a Caribbean inspired atmosphere.There’s plenty of room to stretch out and “move up the beach” at Pollo Tropical – where a fresh and fun atmosphere is fueling our success. Over 45% of our field managers began their careers at Pollo Tropical as hourly team members and have had the opportunity to move up and become managers and supervisors at the corporate level.We offer competitive salaries and benefits in a fun, friendly, family-oriented environment. We hope to hear from you soon!
#J-18808-Ljbffr