Renesas
Director of Product Marketing - Semiconductor
Renesas, San Jose, California, United States, 95199
Director, Product MarketingJob DescriptionAs the Director of Product Marketing at our semiconductor company, you will lead a team responsible for developing and executing strategic marketing initiatives. Your role is pivotal in driving our semiconductor products' adoption, growth, and profitability. You will collaborate with cross-functional teams, including product management, engineering, sales, and executive leadership, to ensure our products are effectively positioned and marketed to meet customer needs and achieve business objectives. Your contributions will be instrumental in our company's success.Key Responsibilities:Strategic Planning:
Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
Lead the development of annual and quarterly marketing plans, including budget allocation and resource planning.
Product Positioning and Messaging:
Define and communicate compelling product positioning and messaging that differentiates our semiconductor products in the market.
Ensure consistency in messaging across all marketing channels and customer touchpoints.
Go-to-Market Strategy:
Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.
Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
Market Research and Analysis:
Conduct in-depth market research to identify market trends, customer needs, competitive landscape, and growth opportunities.
Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
Customer Engagement:
Build and maintain strong relationships with key customers, industry influencers, and partners.
Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.
Team Leadership and Development:
Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
Foster a culture of collaboration, innovation, and excellence within the product marketing team.
Marketing Collateral and Content:
Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
Develop compelling content for digital marketing channels like websites, social media, email campaigns, and webinars.
Performance Monitoring and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.
QualificationsBachelor's degree in marketing, business, engineering, or related field (MBA preferred).
8+ years of experience in product marketing, with at least 3 years in a leadership or management role.
Strong understanding of semiconductor technologies, market dynamics, and customer requirements.
Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.
Excellent leadership, communication, and collaboration skills.
Analytical mindset with the ability to interpret market data, customer insights, and performance metrics.
Experience working with cross-functional teams and managing complex projects.
Proficiency in marketing automation tools, CRM systems, and data analytics platforms.
Key Attributes:Strategic thinker with a customer-centric approach.
Results-driven with a focus on achieving business objectives and driving revenue growth.
Strong leadership and team-building skills.
Excellent communication and presentation abilities.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Passion for technology and innovation.
This job description outlines the core responsibilities, qualifications, and attributes required for a Director of Product Marketing in the semiconductor industry. This leadership position plays a critical role in shaping the company's product strategy, market positioning, and overall success.Company DescriptionRenesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.Additional InformationThe expected annual pay range for this position is $191,500- $287,000. This position is also eligible for bonus opportunities and commission pay. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com .Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.Department
Marketing
Location
San Jose
Remote
No
Requisition ID20012458_2024-05-09ApplyShortlist
#J-18808-Ljbffr
Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
Lead the development of annual and quarterly marketing plans, including budget allocation and resource planning.
Product Positioning and Messaging:
Define and communicate compelling product positioning and messaging that differentiates our semiconductor products in the market.
Ensure consistency in messaging across all marketing channels and customer touchpoints.
Go-to-Market Strategy:
Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.
Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.
Market Research and Analysis:
Conduct in-depth market research to identify market trends, customer needs, competitive landscape, and growth opportunities.
Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
Customer Engagement:
Build and maintain strong relationships with key customers, industry influencers, and partners.
Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.
Team Leadership and Development:
Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
Foster a culture of collaboration, innovation, and excellence within the product marketing team.
Marketing Collateral and Content:
Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
Develop compelling content for digital marketing channels like websites, social media, email campaigns, and webinars.
Performance Monitoring and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.
QualificationsBachelor's degree in marketing, business, engineering, or related field (MBA preferred).
8+ years of experience in product marketing, with at least 3 years in a leadership or management role.
Strong understanding of semiconductor technologies, market dynamics, and customer requirements.
Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.
Excellent leadership, communication, and collaboration skills.
Analytical mindset with the ability to interpret market data, customer insights, and performance metrics.
Experience working with cross-functional teams and managing complex projects.
Proficiency in marketing automation tools, CRM systems, and data analytics platforms.
Key Attributes:Strategic thinker with a customer-centric approach.
Results-driven with a focus on achieving business objectives and driving revenue growth.
Strong leadership and team-building skills.
Excellent communication and presentation abilities.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Passion for technology and innovation.
This job description outlines the core responsibilities, qualifications, and attributes required for a Director of Product Marketing in the semiconductor industry. This leadership position plays a critical role in shaping the company's product strategy, market positioning, and overall success.Company DescriptionRenesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.Additional InformationThe expected annual pay range for this position is $191,500- $287,000. This position is also eligible for bonus opportunities and commission pay. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com .Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.Department
Marketing
Location
San Jose
Remote
No
Requisition ID20012458_2024-05-09ApplyShortlist
#J-18808-Ljbffr