Capital One National Association
Senior Manager, Brand Tech Product Marketing
Capital One National Association, San Francisco, California, United States, 94199
Senior Manager, Brand Tech Product Marketing
At Capital One, we use real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and to build products, services, and experiences that can make a real difference in millions of peoples’ lives. Driven by our mission to change banking for good and as one of the nation’s leading digital banks, technology is central to our business strategy and to how we deliver differentiated value to our customers.To help raise awareness and build brand associations of Capital One’s technology leadership, the Brand Tech Marketing team is seeking a senior Product Marketing Manager (PMM) to support our content and campaign teams with foundational strategies that will help us reach our technologist audience with compelling messages.The Head of Brand Tech Product Marketing’s charter is to be the go-to advisor for tech subject matter expertise and personas & messaging to help make our marketing campaigns and content more resonant with our technologist audience, which includes AI researchers, software engineers, SREs, and cybersecurity professionals. The Head of Brand Tech Product Marketing is a champion of Capital One’s tech capabilities and is an expert on our tech stack, digital products, and tech strategies.What you’ll do
Be a subject matter expert on key technology areas like AI & Data, Infrastructure & Operations, Software Development and CybersecurityDevelop a detailed understanding of Capital One’s tech priorities as they relate to our technologist audience, and pair with your subject matter expertise to drive campaign and content strategiesIndependently identify internal materials and/or processes to continuously improve technical accuracy and audience understanding throughout the Brand Tech Marketing team’s workDevelop insights based on industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible resultsDefine and manage persona & messaging guides for our technologist audienceWork with various tech teams across product and marketing to surface compelling storiesBe a coach and advisor to others, bridging knowledge gaps between technologists and marketers and vice-versaEstablish partnerships across cross-functional teams.Who you are
You want to be an EVIDENCE-BASED MARKETER who...As an INDIVIDUAL:Your curiosity is endless. There’s always something else to learn.You’re flexible and not afraid of change—in fact you welcome the challenge.You share your point of view, but seek out what might be missing and listen.You have big ideas and know the best ones are driven by proof, persistence and patience.You’re a storyteller. You simplify the complex and compel your audience to act.You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.You care—about the work, your team and the customers you serve.Basic Qualifications
Bachelor’s degreeAt least 5 years of experience in a technology product marketing roleAt least 3 years of experience marketing to technologistsPreferred Qualifications
8 or more years of experience in a technology marketing roleExperience marketing B2B enterprise technology products or servicesExperience in highly cross-functional and matrixed teamsStartup experience
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At Capital One, we use real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and to build products, services, and experiences that can make a real difference in millions of peoples’ lives. Driven by our mission to change banking for good and as one of the nation’s leading digital banks, technology is central to our business strategy and to how we deliver differentiated value to our customers.To help raise awareness and build brand associations of Capital One’s technology leadership, the Brand Tech Marketing team is seeking a senior Product Marketing Manager (PMM) to support our content and campaign teams with foundational strategies that will help us reach our technologist audience with compelling messages.The Head of Brand Tech Product Marketing’s charter is to be the go-to advisor for tech subject matter expertise and personas & messaging to help make our marketing campaigns and content more resonant with our technologist audience, which includes AI researchers, software engineers, SREs, and cybersecurity professionals. The Head of Brand Tech Product Marketing is a champion of Capital One’s tech capabilities and is an expert on our tech stack, digital products, and tech strategies.What you’ll do
Be a subject matter expert on key technology areas like AI & Data, Infrastructure & Operations, Software Development and CybersecurityDevelop a detailed understanding of Capital One’s tech priorities as they relate to our technologist audience, and pair with your subject matter expertise to drive campaign and content strategiesIndependently identify internal materials and/or processes to continuously improve technical accuracy and audience understanding throughout the Brand Tech Marketing team’s workDevelop insights based on industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible resultsDefine and manage persona & messaging guides for our technologist audienceWork with various tech teams across product and marketing to surface compelling storiesBe a coach and advisor to others, bridging knowledge gaps between technologists and marketers and vice-versaEstablish partnerships across cross-functional teams.Who you are
You want to be an EVIDENCE-BASED MARKETER who...As an INDIVIDUAL:Your curiosity is endless. There’s always something else to learn.You’re flexible and not afraid of change—in fact you welcome the challenge.You share your point of view, but seek out what might be missing and listen.You have big ideas and know the best ones are driven by proof, persistence and patience.You’re a storyteller. You simplify the complex and compel your audience to act.You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.You care—about the work, your team and the customers you serve.Basic Qualifications
Bachelor’s degreeAt least 5 years of experience in a technology product marketing roleAt least 3 years of experience marketing to technologistsPreferred Qualifications
8 or more years of experience in a technology marketing roleExperience marketing B2B enterprise technology products or servicesExperience in highly cross-functional and matrixed teamsStartup experience
#J-18808-Ljbffr