Salesforce
Corporate Marketing Senior Manager
Salesforce, San Francisco, California, United States, 94199
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
Job Details:Are you interested in generating significant business impact for one of Salesforce's largest business units? The Global Demand Generation Campaigns team is looking for a Senior Manager to drive high-quality leads, pipeline and ultimately generate ACV for Service Cloud.This candidate would be responsible for launching and optimizing integrated global demand generation campaigns that successfully and efficiently target the Field Service buyer. Success in this role looks like generating high-quality leads and a global Sales Cloud pipeline with targeted, campaign programs that efficiently and effectively deliver the accurate message to a targeted audience at the right time.Although this role is an individual contributor, it requires a leader who can develop strong working relationships. This candidate will be orchestrating a cross-functional team across various internal departments and external partners. Additionally, this opportunity requires a blend of both strategic insight and planning, as well as a passion and willingness for hands-on implementation, as you will be responsible for the day-to-day coordination and program management of Demand Generation Campaign programs.
Responsibilities:Partner cross-functionally with internal teams to implement impactful, cohesive campaign programs across paid, owned, and earned channels on time and within budgetCoordinate with internal and external paid media partners to traffic, implement, and report on paid media programsTrack, analyze, and report out regularly on campaign performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impactCoordinate with internal and external creative partners to build and complete briefs, outline bill of materials, and ensure timely completion within budgetOwn statements of work and the creation of PRs/POs, partnering closely with Campaigns OperationsEffectively partner with Campaign Strategists, collaborators, leaders, and peers across a highly matrixed environment
Preferred Qualifications:7+ years of integrated marketing, demand generation, and/or campaign experience within B2B SaaSShown success in scaled demand/pipeline generation through integrated, global, multichannel marketing campaigns across paid media, email, socialOutstanding interpersonal skills; ability to build positive relationships with cross-functional team members and lead through influenceAnalytically inclined, excellent project management skills, strong attention to detail and highly organized with the ability to balance multiple project deadlines efficiently
A pragmatic, flexible and collaborative teammate with a positive, can-do demeanorExperience engaging internal and external creative and paid media teams/agencies to efficiently implement projects on time and on budgetKnowledge of Salesforce products, customers and the ecosystem; prior experience marketing to Sales leaders and professionals is a bonus
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Job Details:Are you interested in generating significant business impact for one of Salesforce's largest business units? The Global Demand Generation Campaigns team is looking for a Senior Manager to drive high-quality leads, pipeline and ultimately generate ACV for Service Cloud.This candidate would be responsible for launching and optimizing integrated global demand generation campaigns that successfully and efficiently target the Field Service buyer. Success in this role looks like generating high-quality leads and a global Sales Cloud pipeline with targeted, campaign programs that efficiently and effectively deliver the accurate message to a targeted audience at the right time.Although this role is an individual contributor, it requires a leader who can develop strong working relationships. This candidate will be orchestrating a cross-functional team across various internal departments and external partners. Additionally, this opportunity requires a blend of both strategic insight and planning, as well as a passion and willingness for hands-on implementation, as you will be responsible for the day-to-day coordination and program management of Demand Generation Campaign programs.
Responsibilities:Partner cross-functionally with internal teams to implement impactful, cohesive campaign programs across paid, owned, and earned channels on time and within budgetCoordinate with internal and external paid media partners to traffic, implement, and report on paid media programsTrack, analyze, and report out regularly on campaign performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impactCoordinate with internal and external creative partners to build and complete briefs, outline bill of materials, and ensure timely completion within budgetOwn statements of work and the creation of PRs/POs, partnering closely with Campaigns OperationsEffectively partner with Campaign Strategists, collaborators, leaders, and peers across a highly matrixed environment
Preferred Qualifications:7+ years of integrated marketing, demand generation, and/or campaign experience within B2B SaaSShown success in scaled demand/pipeline generation through integrated, global, multichannel marketing campaigns across paid media, email, socialOutstanding interpersonal skills; ability to build positive relationships with cross-functional team members and lead through influenceAnalytically inclined, excellent project management skills, strong attention to detail and highly organized with the ability to balance multiple project deadlines efficiently
A pragmatic, flexible and collaborative teammate with a positive, can-do demeanorExperience engaging internal and external creative and paid media teams/agencies to efficiently implement projects on time and on budgetKnowledge of Salesforce products, customers and the ecosystem; prior experience marketing to Sales leaders and professionals is a bonus
#J-18808-Ljbffr