Vice President, Corporate Communications

Vice President, Corporate Communications

About Us

Stanley, a HAVI company, is defined by Creativity, Building, and Invention. We are makers of the legendary bottle and box. Driven by purpose, passion, and performance. Obsessed with making a difference and keeping our promises. Proud of our yesterday and focused on building the team of tomorrow.

Position Overview
We are seeking an experienced Vice President of Corporate Communications to develop and implement internal and external communications programs to align with Stanley’s business objectives and promote, enhance, and protect the organization’s brand reputation. This role is responsible for developing and implementing corporate communications strategies, overseeing corporate media relations, and enhancing brand reputation through the leadership of corporate communications, public relations, content development, and employer branding. This individual, and their team, is an ambassador for the organization responsible for crafting narratives through the lens of the Stanley brand. They will collaborate cross-functionally and build impactful relationships with internal collaborators and external partners. The role reports to the SVP, Global People, and partner closely with Stanley’s Global President.

What You'll Do

Communications Strategy, Vision, and Leadership

1. Develop and implement a strategic communications plan for internal and external audiences intended to advance Stanley’s brand and support the brand’s growth.
2. Develop messaging and brand positioning that articulates the consumer brand's unique value proposition and messaging framework across multiple communication channels. Ensure consistency and alignment across brand marketing campaigns, PR initiatives, internal communications, and employment-focused initiatives.
3. Anticipate challenges and emerging issues. Develop proactive strategies and protocols for managing and mitigating potential reputation risks and crisis situations. Serve as the primary spokesperson and media liaison during crisis events, ensuring timely and transparent communication with partners.
4. Develop a comprehensive employer branding strategy aligned with the talent acquisition and retention goals. Develop internal communication programs to engage and align employees with the brand's mission, values, and strategic objectives. Craft compelling narratives that effectively communicate the Stanley's culture, values, mission, and spotlight the employee experience. Ensure consistency of brand messaging across all employer branding channels, including career websites, owned and operated channels social media, and employee communications.
5. Serve as communications counselor to Stanley’s global leadership team.

Communications Operations

1. Create and oversee development of all communications, collateral materials, internal communications channels/forum, website, and social media content.
2. Develop and oversee the creation of compelling corporate communications content, including press releases, articles, videos, and social content, that resonate with the target audience and reinforce the brand's narrative. Collaborate with internal teams and external partners to develop creative storytelling campaigns and brand activations that drive engagement and brand advocacy.
3. Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization.
4. Exercise judgment to prioritize media opportunities and thought leadership opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed.
5. Actively engage, cultivate, and manage press relationships to ensure coverage surrounding Stanley programs, special events, public announcements, and other projects.
6. Cultivate relationships with key journalists, bloggers, media contacts, and industry collaborators to secure positive coverage and drive thought leadership opportunities.
7. Oversee the day-to-day activities of the communications function including PR agency management
8. Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of corporate communications initiatives and campaigns. Monitor and analyze media coverage, social media sentiment, and other relevant data to measure brand perception and reputation.

Team Development/Management

1. Recruit and manage a communications team to support the development and execution of the communications strategy.
2. Promote a culture of excellence and continuous improvement that values learning and a commitment to quality.
3. Mentor and develop staff using a supportive and collaborative approach on a consistent basis.

Who You Are

1. Demonstrated skill in proactively building relationships with top-tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements.
2. Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media.
3. Demonstrated experience and leadership in managing a comprehensive communication, media relations, and marketing program to advance an organization's mission and goals, including building, mentoring, and coaching a team of communications specialists.
4. Creative and thoughtful on how new media technologies can be applied.
5. Entrepreneurial, and an innovator, with a track record for translating strategy into action plans and output.
6. Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills, with an ability to gain the credibility and respect of peers and a Global Leadership Team.
7. A collaborative and proactive leader who can positively and productively impact both strategic and tactical finance, and administration initiatives.
8. Ability to operate in the day to day and also flex for the long-range, broad scope work.
9. Passion for Stanley’s mission and brand.

Education and Experience

1. Minimum 15 years’ experience in a senior management role either in-house or with an agency background.
2. Proven executive-level experience in an enterprise consumer products company.
3. A minimum of 10 years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications.
4. Bachelor's degree or equivalent experience in journalism, communications, or related field is required, preferably in a high-growth organization; master’s degree preferred.