VP, Global Integrated Marketing

The Vice President, Global Integrated Marketing will shape and drive the HEYDUDE brand marketing strategy across channels, including digital, wholesale, and retail, and will ensure a cohesive marketing voice for the brand globally.

This position will report directly to the Senior Vice President/Chief Marketing Officer of HEYDUDE and will be a critical member of the HD Marketing Leadership Team. Working closely with other parts of the HEYDUDE Marketing Department and in partnership with the HEYDUDE Product & Merchandising, Digital, Consumer Insights, Shared Services, and Regional Sales teams, this role will contribute to the overall success of strategic marketing goals and the brand’s ultimate growth targets.

What You'll Do

Shape and direct strategy

• With SVPCMO, devise integrated marketing strategies for HEYDUDE brand and products that will drive business growth success and be adaptable to different markets and channels
• Translate high-level strategy into tactical plans and communicate to the team
• Set KPIs and other goals related to strategies, monitor progress and adapt as needed

Effectively lead multiple teams

• Directly supervise the Brand Partnerships Collaborations Integrated and Wholesale Marketing teams
• Develop leaders of teams to drive high performance and grow into succession positions
• Provide guidance to other Marketing team members and share experience and mentorship

Partner with creative and regional marketing

• Work closely with HEYDUDE in-house creative team to produce marketing assets that reflect and align with the strategy and drive awareness and conversion targets
• Interface with global regional HD marketing teams to ensure that market-by-market strategies properly ladder up to global pillars

Partner with other departments PM Digital Sales Retail

• Partner with other departments to coordinate marketing efforts, incorporate consumer data and insights, and gather inputs
• Ensure a cohesive cross-channel voice to market
• Support marketing focused on HEYDUDE retail stores
• Participate in brand-wide Go-to-Market GTM actions and offer input to the product development calendar at designated points in season creation
• Work seamlessly with the Digital team to ensure that performance-based in-season marketing is delivered on time and on message

Drive optimal department functioning budget process data

• Develop and manage the annual operating budget, address unexpected costs and surpluses, communicate and partner with finance partners
• Continuously work to identify and improve internal processes to streamline operations and reduce friction
• Gather, analyze, and share all relevant data related to team functioning

What You'll Bring to the Table

Minimum Education
Bachelor's degree with preference for business marketing or related field of study

• 15 years of progressive marketing experience, preferably with a global consumer brand that operates in multiple channels over multiple regions
• Minimum 5 years of experience at a senior level managing large marketing teams, including retail complex brand distribution environments
• Experience in the apparel or footwear industry is preferred
• Experience in digital marketing, including paid digital influencers, digital innovation, and organic social
• Experience influencing and driving results in a highly matrixed environment
• Experience coordinating external agency partners
• Experience with high-growth companies
• Experience with publicly traded global companies

Knowledge Skills Abilities

• Strong knowledge of best practices and trends in consumer marketing globally
• Strong financial acumen and the ability to translate a strategy into a financial plan and manage an operating budget to plan
• Strong business acumen with an ability to anticipate risks and identify contingency plans to minimize business disruption
• Consumer-centric thought leader
• Proven ability to synthesize information and clearly articulate a strategic roadmap forward
• Ability to interpret data, social analytics, consumer insights to incorporate into content strategies, especially in youth fashion markets
• Creates a culture of innovation and change that fuels business growth
• Comfort working in a highly cross-functional matrixed environment
• Collaborative and team-focused with the ability to address and resolve conflict
• Adaptability to navigate ambiguity and change while driving results
• Proven leadership skills and ability to cultivate large teams, maintain a healthy team culture, and manage performance
• Strong executive presence, exceptional oral and written communication skills
• Commitment to integrity, compliance to laws, internal policies, and ethical practices in everything that we do