Marketing and Events Coordinator

Marketing and Events Coordinator - ColumbiaThe Post and Courier / Free TimesThe Marketing and Events Coordinator supports business-to-consumer marketing and events and business-to-business marketing initiatives for The Post and Courier Columbia expansion and sister publication Free Times. This position is the boots on the ground to implement our company-wide marketing strategies as it relates to the Columbia market as well as events hosted by Free Times. The position's objective is to enhance the brand through events and marketing, lead community engagement, generate leads, grow revenue, and meet revenue objectives.RESPONSIBILITIES:Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising divisionCoordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:Create social content cross-platform, respond to and engage with followersAssist newsroom in promotion of editorial contentCreate detailed targeting for audiences based on niche contentProduce monthly reports on social growth for analysis to share with key stakeholdersIncrease engagement and traffic through social and digital outletsWork with agency to optimize paid ad campaigns for conversionMaintain and report on paid campaign status, including budget spend and resultsInterpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaignsLead the planning, coordination, and execution of marketing events in the local marketSupport in the planning and execution of Free Times events and contracted event partnershipsPrioritize knowledge of emerging platforms to promote The Post and Courier Columbia / Free Times to current and new digital subscribersUse knowledge of social platforms to acquire and retain digital subscribersWrite press releases on behalf of The Post and Courier for earned media opportunitiesIdentify potential trade partnerships and manage existing trade partnershipsCoordinate community sponsorships on behalf of P&C Columbia / Free TimesServe as primary point of contact for trade and other community partners to ensure that trade benefits P&C Columbia and Free Times receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.Collaborate with graphic design resources to develop creative and marketing materials to be used in the Columbia marketSupport advertising department in Columbia as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.Proactively stay ahead of industry best practices and trends through research, networking, training, and educationPerform other duties as assignedRequirements, minimum education level, and experience:BA in marketing communications or related field, or equivalent work experience1-2 years of marketing, events, communications and/or sales experienceExperience with social media content creation and editingExperience with social media marketing platforms and campaignsExperience with CRM and email marketing systems a plusKnowledge of photo editing platforms a plus