TaxRise
PPC Marketing Specialist
TaxRise, Irvine, California, United States, 92713
INTRO TO TAXRISE:
At TaxRise, our mission is simple yet impactful: to revolutionize the way taxpayers navigate their tax challenges. We believe in the power of lifting others up, and that's the driving force behind everything we do.
When you join us, you're not just becoming part of a company; you're joining a movement. We're a team that thrives on celebrating successes and making a genuine impact on people's lives. We're proud to be the fastest-growing company in our industry, and we're on the lookout for exceptional individuals to help us continue our journey of transformation.
If you're ready to bring your unique talents and innovative spirit to a company where your work truly matters, TaxRise is the place to be. Join us and be part of a team that's reshaping the future of tax resolution.
ABOUT THE ROLE:
We are looking for a skilled and experienced PPC & Native Marketing Specialist to join our tax company. As a PPC & Native Marketing Specialist, you will be responsible for developing, implementing, and optimizing our pay-per-click (PPC) and native advertising campaigns. Your expertise in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI) will play a vital role in our marketing efforts.
WHAT YOU'LL DO:Develop and manage end-to-end PPC campaigns across various platforms (e.g., Google Ads, Taboola, Outbrain, Bing Ads, and Trade Desk) to drive qualified traffic and generate leads for our tax relief services.Conduct comprehensive keyword research to identify relevant and high-performing keywords for PPC campaigns, ensuring optimal targeting and cost efficiency.Create compelling ad copy and design engaging visual assets for PPC campaigns. Continuously test and optimize ad elements, such as headlines, descriptions, and visuals, to improve click-through rates (CTRs) and conversion rates.Monitor and adjust keyword bids, ad placements, and campaign budgets to optimize performance and achieve ROI targets.Collaborate with the marketing and web development teams to optimize landing pages for better user experience and conversion rates, ensuring alignment with PPC campaigns.Develop and implement native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks to expand our reach and engage with target audiences.Monitor campaign performance, track key metrics (e.g., impressions, clicks, conversions), and provide regular reports with actionable insights to optimize campaigns and achieve marketing goals.Conduct rigorous A/B testing on ad variations, landing pages, and targeting parameters to identify best-performing strategies and improve campaign performance.Stay on top of industry trends, new features, and emerging techniques in PPC and native advertising, and proactively implement innovative strategies to stay ahead of the competition.Work closely with cross-functional teams, including marketing, design, and analytics, to align PPC and native advertising campaigns with overall marketing objectives and ensure consistent brand messaging.WHAT YOU'LL NEED TO HAVE:
Degree in Marketing, Advertising, Business, or a related field is a plus.Proven experience as a PPC Specialist, Paid Advertising Specialist, or similar role.In-depth knowledge of PPC platforms (e.g., Google Ads, Bing Ads) and native advertising networks.Strong understanding of keyword research, bid management, and campaign optimization techniques.Experience in creating and optimizing high-converting PPC ad copy and visual assets.Proficiency in analytics and reporting tools to track campaign performance and provide actionable insights.(Power BI)Familiarity with A/B testing methodologies and best practices.Knowledge of landing page optimization and user experience principles.Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.Strong attention to detail and ability to manage multiple campaigns and priorities simultaneously.If you are passionate about driving targeted traffic, optimizing conversions, and achieving measurable results through PPC and native advertising, we invite you to join our team.WHAT WE OFFER:
Medical, Dental, and Vision Insurance after 60 daysPaid Time Off (Vacation, Sick, Holidays)Wellness Days401(k) retirement planProfessional Development ProgramAccess to on-site gym and gaming loungeQuarterly company outingsCatered meals every Friday
SALARY RANGE:
$65,000.00 - $75,000.00 plus commission
The above-range represents TaxRise's current good-faith pay scale for this role. TaxRise reserves the right to modify or update this range at any time.
At TaxRise, we're proud to be an equal opportunity employer. We realize the key to creating a company with world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
We provide equal employment opportunities (EEO) to all without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
TaxRise is also committed to ensuring equal opportunity in employment for qualified persons with disabilities. If you require any reasonable accommodation throughout the recruiting process, please let your recruiter know.
Salary Description
$65,000.00 - $75,000.00
At TaxRise, our mission is simple yet impactful: to revolutionize the way taxpayers navigate their tax challenges. We believe in the power of lifting others up, and that's the driving force behind everything we do.
When you join us, you're not just becoming part of a company; you're joining a movement. We're a team that thrives on celebrating successes and making a genuine impact on people's lives. We're proud to be the fastest-growing company in our industry, and we're on the lookout for exceptional individuals to help us continue our journey of transformation.
If you're ready to bring your unique talents and innovative spirit to a company where your work truly matters, TaxRise is the place to be. Join us and be part of a team that's reshaping the future of tax resolution.
ABOUT THE ROLE:
We are looking for a skilled and experienced PPC & Native Marketing Specialist to join our tax company. As a PPC & Native Marketing Specialist, you will be responsible for developing, implementing, and optimizing our pay-per-click (PPC) and native advertising campaigns. Your expertise in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI) will play a vital role in our marketing efforts.
WHAT YOU'LL DO:Develop and manage end-to-end PPC campaigns across various platforms (e.g., Google Ads, Taboola, Outbrain, Bing Ads, and Trade Desk) to drive qualified traffic and generate leads for our tax relief services.Conduct comprehensive keyword research to identify relevant and high-performing keywords for PPC campaigns, ensuring optimal targeting and cost efficiency.Create compelling ad copy and design engaging visual assets for PPC campaigns. Continuously test and optimize ad elements, such as headlines, descriptions, and visuals, to improve click-through rates (CTRs) and conversion rates.Monitor and adjust keyword bids, ad placements, and campaign budgets to optimize performance and achieve ROI targets.Collaborate with the marketing and web development teams to optimize landing pages for better user experience and conversion rates, ensuring alignment with PPC campaigns.Develop and implement native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks to expand our reach and engage with target audiences.Monitor campaign performance, track key metrics (e.g., impressions, clicks, conversions), and provide regular reports with actionable insights to optimize campaigns and achieve marketing goals.Conduct rigorous A/B testing on ad variations, landing pages, and targeting parameters to identify best-performing strategies and improve campaign performance.Stay on top of industry trends, new features, and emerging techniques in PPC and native advertising, and proactively implement innovative strategies to stay ahead of the competition.Work closely with cross-functional teams, including marketing, design, and analytics, to align PPC and native advertising campaigns with overall marketing objectives and ensure consistent brand messaging.WHAT YOU'LL NEED TO HAVE:
Degree in Marketing, Advertising, Business, or a related field is a plus.Proven experience as a PPC Specialist, Paid Advertising Specialist, or similar role.In-depth knowledge of PPC platforms (e.g., Google Ads, Bing Ads) and native advertising networks.Strong understanding of keyword research, bid management, and campaign optimization techniques.Experience in creating and optimizing high-converting PPC ad copy and visual assets.Proficiency in analytics and reporting tools to track campaign performance and provide actionable insights.(Power BI)Familiarity with A/B testing methodologies and best practices.Knowledge of landing page optimization and user experience principles.Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.Strong attention to detail and ability to manage multiple campaigns and priorities simultaneously.If you are passionate about driving targeted traffic, optimizing conversions, and achieving measurable results through PPC and native advertising, we invite you to join our team.WHAT WE OFFER:
Medical, Dental, and Vision Insurance after 60 daysPaid Time Off (Vacation, Sick, Holidays)Wellness Days401(k) retirement planProfessional Development ProgramAccess to on-site gym and gaming loungeQuarterly company outingsCatered meals every Friday
SALARY RANGE:
$65,000.00 - $75,000.00 plus commission
The above-range represents TaxRise's current good-faith pay scale for this role. TaxRise reserves the right to modify or update this range at any time.
At TaxRise, we're proud to be an equal opportunity employer. We realize the key to creating a company with world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
We provide equal employment opportunities (EEO) to all without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
TaxRise is also committed to ensuring equal opportunity in employment for qualified persons with disabilities. If you require any reasonable accommodation throughout the recruiting process, please let your recruiter know.
Salary Description
$65,000.00 - $75,000.00