Fastly
Paid Media Manager - Search Engine Marketing (SEM)
Fastly, Denver, Colorado, United States, 80285
Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.
We're building a more trustworthy Internet. Come join us.
Posting Open Date:
July 9, 2024
Anticipated Posting Close Date : * August 9, 2024
*Job posting may close early due to the volume of applicants.
Paid Media Manager, Search Engine Marketing (SEM)
As a Paid Media Manager (SEM) for Fastly, you will be responsible for planning, executing, and managing the company’s overall search engine marketing strategy. This position covers a wide variety of duties such as building SEM campaigns, campaign optimization, content planning, keyword analysis and strategy, landing page optimization, monthly/quarterly budget planning, and full funnel lead optimization. You will also be tasked to build, and execute campaigns on other paid channels such as Linkedin, Reddit, and Facebook.
What You'll Do:
Strategically develop, execute, and optimize granular global SEM campaigns spanning product lines while consistently meeting budget and ROI forecasts
Develop reporting framework and perform analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations
Responsible for experimentation roadmap spanning across bid strategies, keywords, match types, search ad copy, creative, and landing page optimization
Coordinate with creative and web team to develop high conversion/engagement landing pages
Plan and coordinate with PMMs to create high lead producing whitepapers and 3rd party reports
Effectively manage and pace a strict budget while working with finance on accruals, POs, and month/quarter close.
Build and monitor campaigns in Salesforce and report / track downstream ROI
Stay current with Google industry trends and overall digital marketing best practices
The ability to think strategically and develop comprehensive data-driven marketing plans.
Identify and test other emerging paid channels as needed
What We're Looking For:
6+ years of hands on experience managing and optimizing B2B paid search campaigns (e.g. Google ads & Bing ads platforms), including non-search campaigns (e.g. YouTube and Display)
Strong working knowledge of Excel (including advanced functions) to digest and synthesize data while providing regular reporting to various stakeholders
Proven track record of accelerating revenue growth via granular global paid search optimizations
Advanced knowledge of Salesforce and Marketo
Ability to own and manage overlapping responsibilities
Excellent presentation skills with the ability to convey technical information to non-technical stakeholders
Bachelor’s Degree (Marketing or similar preferred)
We’ll be super impressed if you have experience in any of these:
Search Ads 360, Google Ads, and Microsoft Advertising Certifications are highly desired
Work Hours:
This position will require you to be available during core business hours.
Work Locations & Travel Requirements:
This position is open to the following preferred office locations:
San Francisco, CA
Denver, CO
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
SF / LA Fair Chance Ordinance Statement
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Salary:
The estimated salary range for this position is $111,000 to $154,170.
Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.
Benefits:
We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?
We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2024, we offer 10 paid local holidays, 11 paid company wellness days.
Why Fastly?
We have a huge impact.
Fastly is a small company with a big reach. Not only do our customers (https://www.fastly.com/customers) have a tremendous user base, but we also support a growing number of open source projects and initiatives (https://www.fastly.com/open-source/) . Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
We love distributed teams.
Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.
We value diversity.
Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
We are passionate.
Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.
We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply!
A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at
candidateaccommodations@fastly.com
or 501-287-4901.
Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy (https://www.fastly.com/privacy) . Please see our privacy notice for job applicants (https://www.fastly.com/privacy-job-applicants) .
We're building a more trustworthy Internet. Come join us.
Posting Open Date:
July 9, 2024
Anticipated Posting Close Date : * August 9, 2024
*Job posting may close early due to the volume of applicants.
Paid Media Manager, Search Engine Marketing (SEM)
As a Paid Media Manager (SEM) for Fastly, you will be responsible for planning, executing, and managing the company’s overall search engine marketing strategy. This position covers a wide variety of duties such as building SEM campaigns, campaign optimization, content planning, keyword analysis and strategy, landing page optimization, monthly/quarterly budget planning, and full funnel lead optimization. You will also be tasked to build, and execute campaigns on other paid channels such as Linkedin, Reddit, and Facebook.
What You'll Do:
Strategically develop, execute, and optimize granular global SEM campaigns spanning product lines while consistently meeting budget and ROI forecasts
Develop reporting framework and perform analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations
Responsible for experimentation roadmap spanning across bid strategies, keywords, match types, search ad copy, creative, and landing page optimization
Coordinate with creative and web team to develop high conversion/engagement landing pages
Plan and coordinate with PMMs to create high lead producing whitepapers and 3rd party reports
Effectively manage and pace a strict budget while working with finance on accruals, POs, and month/quarter close.
Build and monitor campaigns in Salesforce and report / track downstream ROI
Stay current with Google industry trends and overall digital marketing best practices
The ability to think strategically and develop comprehensive data-driven marketing plans.
Identify and test other emerging paid channels as needed
What We're Looking For:
6+ years of hands on experience managing and optimizing B2B paid search campaigns (e.g. Google ads & Bing ads platforms), including non-search campaigns (e.g. YouTube and Display)
Strong working knowledge of Excel (including advanced functions) to digest and synthesize data while providing regular reporting to various stakeholders
Proven track record of accelerating revenue growth via granular global paid search optimizations
Advanced knowledge of Salesforce and Marketo
Ability to own and manage overlapping responsibilities
Excellent presentation skills with the ability to convey technical information to non-technical stakeholders
Bachelor’s Degree (Marketing or similar preferred)
We’ll be super impressed if you have experience in any of these:
Search Ads 360, Google Ads, and Microsoft Advertising Certifications are highly desired
Work Hours:
This position will require you to be available during core business hours.
Work Locations & Travel Requirements:
This position is open to the following preferred office locations:
San Francisco, CA
Denver, CO
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
SF / LA Fair Chance Ordinance Statement
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Salary:
The estimated salary range for this position is $111,000 to $154,170.
Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.
Benefits:
We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?
We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2024, we offer 10 paid local holidays, 11 paid company wellness days.
Why Fastly?
We have a huge impact.
Fastly is a small company with a big reach. Not only do our customers (https://www.fastly.com/customers) have a tremendous user base, but we also support a growing number of open source projects and initiatives (https://www.fastly.com/open-source/) . Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
We love distributed teams.
Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.
We value diversity.
Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
We are passionate.
Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.
We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply!
A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications.
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at
candidateaccommodations@fastly.com
or 501-287-4901.
Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy (https://www.fastly.com/privacy) . Please see our privacy notice for job applicants (https://www.fastly.com/privacy-job-applicants) .